Social media has become an indispensable part of our lives. People are spending more time than ever on their favorite social media platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn and others. With increased user activity on social channels, marketers are trying new ways to reach audiences on social media. One of the easiest ways to […]
by Donna Amos | Featured Contributor Word of mouth marketing is still a powerful method for a single reason: it works. Consumers trust the word of other authentic consumers about what they have bought and used or services they have enjoyed. Influencer marketing is based on this fact. And because the average online user suffers through […]
by Jemima Ashleigh Ahhhhh Millennials…riddles wrapped in a mystery, wrapped in an enigma. Or at least that how it feels trying to market to them. Their loyalty is mercurial, their tastes appear fickle and the minute they feel they’re being marketed to they shut up shop quicker than a startled echidna. But there is a […]
