Tag: influencer marketing

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How to Succeed at Influencer Marketing in 2021 @Shane_Barker

by Shane Barker At first, when the pandemic hit, influencer sponsored content experienced a decrease from an average of 35% to 4% of all influencer publications. Image via Launchmetrics Businesses had to cut back on influencer marketing campaigns in a bid to reduce costs and not appear insensitive to the crisis. However, several months later […]

CONTINUE READING How to Succeed at Influencer Marketing in 2021 @Shane_Barker 7 min read
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The Latest Influencer Marketing News for 2020 That You Need to Know by @Shane_Barker

The COVID-19 pandemic has hit every industry out there and the influencer marketing industry is no different. Marketing budgets across many industries were slashed and this meant fewer influencer marketing campaigns. While this might paint a grim picture in your minds, it’s far from that. In fact, 71% of marketers still feel that influencers can […]

CONTINUE READING The Latest Influencer Marketing News for 2020 That You Need to Know by @Shane_Barker 6 min read

5 Things You Need to Know About Making Money Through Instagram

by Jemma Broadstock With marketing budgets increasingly being spent on digital marketing, you aren’t alone if you’re running around like a headless chicken trying to understand the ins and outs of using Instagram for your business. So if you have no idea how to make money through your Instagram, here’s are 5 key things to […]

CONTINUE READING 5 Things You Need to Know About Making Money Through Instagram 7 min read
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Do the Pros of Influencer Marketing Outweigh Its Cons? BY @Shane_Barker

The influencer marketing wave is taking the business world by storm. It’s clear that influencer marketing is here to stay. But nothing is ever completely black or white. Well, influencer marketing is no exception. So, before hopping on to the influencer marketing bandwagon, you need to know its disadvantages as well. Want to assess its […]

CONTINUE READING Do the Pros of Influencer Marketing Outweigh Its Cons? BY @Shane_Barker 3 min read

Social Media Trends to Watch in 2020 by @DONNAAMOS

by Donna Amos | Featured Contributor  There are trends that are occurring in social media that business owners can take advantage of to help them grow their businesses. As changes take place on platforms, it may benefit business owners to stay current on the changes so that you don’t use outdated practices that no longer […]

CONTINUE READING Social Media Trends to Watch in 2020 by @DONNAAMOS 8 min read

Instagram Influencer Marketing and Consumer Conversations in 2020 by @shane_barker

by Shane Barker How can an influencer help you with brand promotions? The key to successful marketing lies in understanding buyers’ psychology. People are always looking up to other people for recommendations and reviews about products and services. Many people also trust online reviews as much as personal recommendations from friends and family. However, people […]

CONTINUE READING Instagram Influencer Marketing and Consumer Conversations in 2020 by @shane_barker 3 min read

10 Qualities to Look For When Hiring a Marketing Manager by @lucyrk78

by Lucy Render-Kaplan | Featured Contributor  In an industry where the only constant is evolution, how do you know what to look for when hiring a Marketing Manager? If you were looking for an accountant, you would know to look for someone with accounting skills and who went to school specifically aiming to work in […]

CONTINUE READING 10 Qualities to Look For When Hiring a Marketing Manager by @lucyrk78 7 min read

How to Digital Market your Start-up to Success by @the_mom_store

by Surbhi Bhatia | Featured Contributor Planning to start-up a new business but not sure how to market it and acquire your first customers? While the initial few months can be challenging to build customer trust, brand value and go operational, social media can be a great tool to help you jumpstart your initial customer […]

CONTINUE READING How to Digital Market your Start-up to Success by @the_mom_store 6 min read

Find an Influencer to Up Your Instagram Game by @lieshapetrovich

by Liesha Petrovich | Featured Contributor You see other women killing it on Instagram and other social media platforms. They make it look effortless. But somehow you never quite achieve their success. It’s time to up your Instagram game and find an influencer. In mid 2015, Madewell, a women’s clothing company partnered with lifestyle vlogger […]

CONTINUE READING Find an Influencer to Up Your Instagram Game by @lieshapetrovich 6 min read

Influencer Marketing 101: How to Select the “Right” Influencer for Your Brand by @DrRKayGreen

by Dr. R. Kay Green | Featured Contributor With consumers getting wearier of traditional marketing every year, more and more companies are turning to influencer marketing to reach people in a more authentic, organic way. By definition, influencers are “Individuals who have the power to affect purchase decisions of others because of their (real or […]

CONTINUE READING Influencer Marketing 101: How to Select the “Right” Influencer for Your Brand by @DrRKayGreen 9 min read
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