by Liesha Petrovich | Featured Contributor You see other women killing it on Instagram and other social media platforms. They make it look effortless. But somehow you never quite achieve their success. It’s time to up your Instagram game and find an influencer. In mid 2015, Madewell, a women’s clothing company partnered with lifestyle vlogger […]
Over the past few years social media stars have made a fortune online, using YouTube to create their own brand. Take a look at how they’ve made their careers and the money that they’re making. From top YouTubers to the celebs you’d forgotten started their careers online, here we take a look at the secrets […]
by Jemima Ashleigh Ahhhhh Millennials…riddles wrapped in a mystery, wrapped in an enigma. Or at least that how it feels trying to market to them. Their loyalty is mercurial, their tastes appear fickle and the minute they feel they’re being marketed to they shut up shop quicker than a startled echidna. But there is a […]
by Diedra Taylor The great thing about influencers is that they are organic endorsements for your brand, that is, they choose to work with you because they believe in what you’re doing. Influencers can draw larger audiences to your website and social media feeds, potentially increasing conversions. But, because influencers are not paid to promote […]
