Where you post content in social media is just as important as what you post.
Simply syndicating the same content to all your networks at once, once a day, can send a message to your audience that they’re not really worth the effort. (Because you’re not really making any, are you?)
That’s because our brains are ruled by two rambunctious gremlins – each vying to become the Emperor of the White Space.
One gremlin a writer who comes up with ideas.
One gremlin is an editor who helps those ideas make sense.
The trick to creating good content for your business is to effectively wrangle them both.
Content is important. It can help ensure online traffic flows to your website, connections get made, products and services get promoted, good public relations is maintained, and clients/customers are landed, (among other things.)
