Tag: Laura McLoughlin

5 common mistakes to avoid with delivery policies by Laura McLoughlin of @glazedigital

by Laura McLoughlin We have all had to adapt our business models in 2020. A lot more companies are looking to deliveries as a means of keeping products flowing from the store. In particular, those in industries like beauty and haircare, and DIY have seen a real uptick in online orders as opposed to in store.  […]

CONTINUE READING 5 common mistakes to avoid with delivery policies by Laura McLoughlin of @glazedigital 6 min read

Working from Home with Style by Laura McLoughlin of @glazedigital

by Laura McLoughlin WFH has become a commonly used acronym, which must mean that Working from Home is now an official strategy in business. The gig economy and the internet started a trend away from the office. Now, COVID-19 has cemented the need to work from our personal space.  There are all sorts of compromises that […]

CONTINUE READING Working from Home with Style by Laura McLoughlin of @glazedigital 7 min read

Why email is the perfect way to increase your sales

by Laura McLoughlin Every day we will send multiple emails and receive many more. We will check our smartphone regularly, sifting and sorting the messages we want to achieve or not. Email offers a direct and instant connection with your target market, which has the potential to create a lifelong relationship and future sales. Therefore, […]

CONTINUE READING Why email is the perfect way to increase your sales 7 min read

With women’s commutes longer than ever, here’s how to do them the right way by @_lauramclo

by Laura McLoughlin | Featured Contributor  In the modern era of trains, planes and automobiles, we are now better equipped than ever to travel for the means of work, which means we typically go further. We’ve actually seen a 75% increase over the last decade in daily 2 hour commute times, with the rise being […]

CONTINUE READING With women’s commutes longer than ever, here’s how to do them the right way by @_lauramclo 7 min read

5 ways to be more creative with your marketing by @_lauramclo

by Laura McLoughlin | Featured Contributor  Marketing, despite its technical reputation, is largely a creative pursuit. SEO and web optimisation aside, it’s about framing your brand and business in the right way – hooking onto current conversation and making them both relevant and favourable. But the thing about creativity is that it can be fickle. […]

CONTINUE READING 5 ways to be more creative with your marketing by @_lauramclo 8 min read

How to build your client list by @_lauramclo

by Laura McLoughlin | Featured Contributor  You may assume that all entrepreneurs are run off their feet, juggling meetings, managing staff and squeezing in just enough time to take a snap of their all-vegan lunch choice. However, the reality for many freelancers and business owners, whether they are starting out or are reasonably seasoned, is […]

CONTINUE READING How to build your client list by @_lauramclo 8 min read

Network with bloggers the right way by @_lauramclo

by Laura McLoughlin | Featured Contributor  If you are doing marketing for your business, you will no doubt have considered influencer marketing. This entails partnering with a blogger, vlogger or some other kind of digital star to create content to promote your business in a way which benefits both parties. The problems with this come […]

CONTINUE READING Network with bloggers the right way by @_lauramclo 5 min read
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