by Natalie Antiuk In today’s business world, rebranding has become a significant part of running a successful enterprise. If well-thought and researched, rebranding assists in attracting new clients to the current business, as well as keeping all the clients interested. One of the recent successful examples of a rebranding campaign is the strategy followed by […]
by Deborah Sweeney | Featured Contributor If you’re currently rebranding your company, the one area you’re likely questioning whether or not to change is your existing business logo. Redesigning a company logo is a bigger undertaking than it looks. A fresh logo can breathe life into a brand and usher it into a modern era, broadening […]
by Sarah Marie Lau Starting a business means a hell lot of work upfront. It means you have to take huge decisions and small ones too. You put so much thought and energy and love in finding a perfect and unique name, choosing the right domain name and so on. Now, some of you may […]
by Deborah Sweeney They say a picture is worth a thousand words. A logo, then, can tell your customers more about your business than your name, or even the “About Us” section on your website, could ever tell them. Think about your favorite brands: Nike’s swoosh, Target’s bull’s-eye, and Wendy’s freckled cheeks. When we think […]
by Deborah Sweeney | Featured Contributor You’d be hard pressed to meet an entrepreneurially-minded woman who doesn’t consider Etsy to be an incredible haven for business. 88% of all Etsy sellers are women, according to the site’s November 2013 progress report, and 74% of sellers consider their Etsy shop to be a legitimate small business. […]
Bek Davis | Featured Contributor If you are a graphic or web designer, part of your job is going to be to design logos. Logos are perfect for branding and may be used on your client’s website, blog, promotional materials, social media sites, business cards and more. This is why it is essential that you […]
