She Owns It

Celebrating, Connecting, and Supporting Women Entrepreneurs

3 Steps To Call In Your Superstar Clients Using Your TV Interview by @Luana_Ribeira

by 1 Comment

by Luana Ribeira

 

Even in the age of powerful, competing media, you’re still not considered “mainstream successful” until you’ve appeared on TV. Having a lot of subscribers is great, getting a lot of clicks and views is fabulous, but being on TV is still the rubber stamp that marks you out as being “real” – at least in the eyes of the public. The benefits of appearing on TV are enormous – you’re suddenly seen as an authority, you become familiar to viewers, you gain a huge new audience, and it all amounts to the equivalent of thousands of dollars of free advertising.

The secret to sustaining your career however, is seeing your TV appearance as a beginning, rather than as an end goal in itself. There is so much you can do to maximise the effect of your TV appearance, sometimes for a lifetime.

 

Here are three simple steps to help you to achieve this:

 

Create a pre-show buzz

Create a buzz with your existing audience. Use your lists and platforms to tell everybody all about it! Invite comments, invite people to watch the segment and leave their thoughts on your Facebook page, ask people what they think of the topic you plan on discussing – anything and everything to get people engaged. People watch TV on their devices all the time now, so it’s highly likely that some of your existing audience will tune in, especially if they’re already highly motivated by your message. This in itself can be enough to convert enthusiastic lurkers into real-life clients.
Get that footage too! Ask the producers if you can use your segment of the show for marketing purposes.

 

Shine brightest to the right people

To focus on gaining superstar clients, the best thing you can do is to imagine yourself talking directly to them. Visualise your ideal client, and when you’re speaking in your interview, imagine that you are speaking to them. The best way to come across well on TV is to feel comfortable, as if you’re chatting to an old friend. Avoid the temptation to hide behind a mask of professionalism, which will hide your personality and uniqueness. Dare to be less filtered, and to let your true personality shine through.

Finally, to spin out the magic of your TV appearance long after the show is over, seek the producer’s permission to take behind the scenes footage or photos of the show to share with your audience.

 

Beyond the show

Once you have taken part in a TV show, you have a powerful marketing tool at your fingertips. There are many ways that you can use this, but here are some suggestions:
• Use your show segment as part of your marketing funnels
• Use a Facebook advert showing your clip, and include it with your chat bot sequences
• Use the logo of the show on your marketing materials for credibility
• Take screen captures and use them with your marketing
• Create images with quotes from the show
• Write a blog post to share your experience

Finally, remember that media leads to more media. Adding your segment to your media kit will help you with further TV pitches, as well as radio, podcast, magazine and newspaper pitches.

I hope you’ve enjoyed this introduction to using TV to land your superstar clients. Leave a question or comment below!

 

Luana Ribeira is a book & media coach. She helps entrepreneurs to skyrocket their business with a bestselling book, and by helping them get media publicity elevating them into celebrity status in their niche. Since she became a bestselling author, she has been featured multiple times on FOX TV, become one of FORBES top 21 Female Entrepreneurs to Watch in 2018, developed relationships with media outlets including Huffington Post, NBC, ABC, Miami Herald and many more; been booked for speaking gigs internationally and rapidly grown her audience taking her business to new levels. Luana currently resides in rural Portugal where she is setting up a fully sustainable, eco friendly animal sanctuary. She is also a black belt in kickboxing and has 2 homeschooled girls.

The Power of Media… And Why You Should Harness It! by @Luana_Ribeira

by Leave a Comment

by Luana Ribeira

There’s no doubt about the fact that the media is incredibly powerful. It influences, it leads and it is all around us, everywhere we go. We’ve all taken action at some point due to something we’ve seen in the media. I have a question for you- are you harnessing the power of mainstream media for your business? If not, you are failing to take say yes to taking yourself and your business to a whole new level!

Here are the top reasons for you to harness the power of media!

Building Trust and Credibility

The number one reason that people don’t buy is down to a lack of trust. Trust in you, in themselves, or both. Being featured on TV or in a magazine that they recognise instantly lifts your credibility, positioning you as the expert on your topic.

This cracks the barrier of trust- if the media outlet they recognise are saying you’re an expert, you must be the real deal. What this also does is it helps them to build the trust in themselves to be able to get the result, as they would be guided by the top expert in the media.

More Money

When you are showing up consistently in the media, you will find yourself attracting more of your superstar clients. You know who I mean- those clients who are on your wavelength, who you adore catching up with and who can afford to jump in to your high ticket offers.

The people who are willing to pay more also expect a higher level. They want to work with the cream of the crop and you regularly featured in their favorite media outlets sets you apart from those who don’t dare enter that next level.
Anther side effect of being in the media is that you can, very justifiably, raise your prices. How much do you think your income would increase if you not only signed up more clients but you were able to charge more too?

Get Your Voice Heard

You weren’t born to hide behind a rock whispering your message to the ants. You’re a visionary leader who is here to make waves and to change lives on a global scale. To do that, you need to get right in front of your people and command their attention. You do this by getting the right sort of media and by speaking your raw, unfiltered truth delivering your message to the masses and calling them into your space.

Sometimes people say that they don’t like certain media outlets because they don’t like their values or what they talk about. If this is you, let me ask you this- if that’s the case, wouldn’t you want to change things by getting yourself on there with your positive message? I mean, you can moan about them all day long but that won’t change a thing and it definitely won’t move your business forward.

Slay Your Trolls

Have you had a troll attack yet? The fear of being trolled is something that holds a lot of people back from getting into the media and of course, being in the public eye opens you up to more of these heinous beings. However, you are now in a much more powerful position than you were if they were just trolling your Facebook page. You are proving yourself to be the real McCoy and have a platform where you can reach thousands and thousands of people with your truth. All Barry the troll will succeed in doing now is making himself look like an idiot sandwich. Sorry Baz!

More Opportunities

Media leads to more media… and also speaking and consulting if you choose to go down those routes. Your pitches will carry more punch when you can show yourself having already been featured by big names, and you’ll find that journalists and producers will come directly with more opportunities. The most challenging step is the first, but if you fail to take that step, you are missing out on a whole new world of possibilities!

I hope this has encouraged you to harness the power of media to skyrocket you and your business to crazy new heights.
You weren’t born to be ordinary… you were born to shine!

———————————————————————————-

Luana Ribeira is a book & media coach. She helps entrepreneurs to skyrocket their business with a bestselling book, and by helping them get media publicity elevating them into celebrity status in their niche. Since she became a bestselling author, she has been featured multiple times on FOX TV, become one of FORBES top 21 Female Entrepreneurs to Watch in 2018, developed relationships with media outlets including Huffington Post, NBC, ABC, Miami Herald and many more; been booked for speaking gigs internationally and rapidly grown her audience taking her business to new levels. Luana currently resides in rural Portugal where she is setting up a fully sustainable, eco friendly animal sanctuary. She is also a black belt in kickboxing and has 2 homeschooled girls.

 

Why You Don’t Need a Publisher. by @Luana_Ribeira

by Leave a Comment

by Luana Ribeira

If you are an entrepreneur who is interested in publishing a book, but think you need a publisher, think again. This just is not true!

Many think that if only they’d get a publisher, their book would automatically hit global success, but did you know that you would still be expected to market your own book?

This is especially true for new authors. The publisher’s marketing budget for books will go to the authors who are already well established. What will happen is that you’d be added to certain catalogues and lists and, most likely, that’s will be it.

While we’re on the subject of marketing, I was talking to an author who went with a publisher for her first book and was not happy with the loss of creative control. Her book was marketed in a completely different way to how she markets her business, meaning it was attracting a completely different reader to the one she wanted to attract to her coaching business through her book, and the process just didn’t work. She is now working on her second book and this time she is self publishing!

If you already have the audience for your book, and as an entrepreneur, I would strongly recommend your book is written to fit your existing audience (this is how you will create a good income through your book- not by relying on book sales).

This means that through a publisher will give you hardly any benefit at all, because the bulk of your book sales will be going from your audience… And you will only get a very small percentage from each book. You’ll be giving away a big chunk of your profits when you would have sold them yourself anyway!

Having said that, having your own audience ready to buy the book will make it easier for you to get a publisher. The question is, do you even want to give up the control and profits from your book, when most of the work will still be done by yourself?

Here’s what a publisher can do.

They can get your book into bookstores.

That sounds great, but this in no way means that your book is going to hit the big time, and it’s worth noting that the stores will only stock your book for a month or so and if it isn’t a great seller, they will return for a refund. The fact is that these days, most book sales are made online. Plus, you can pitch your book to the stores yourself if you do want to go down that route.

Some have publicists that can help you to get into the media with your book- but there are no guarantees. You can also pitch to the media yourself.

A plus of going with a publisher is that there are no upfront fees to pay. Awesome! But in the time it takes to get an agent and to be accepted by a publisher (a process that can take years), how much income coming through your book do you think you would be missing out on? Self publish and your book will be available for people to buy in just a few hours!

If you have been thinking of writing a book and have been concerned about spending all of that time writing only to be rejected by the publishers, I hope this has encouraged you to get writing.

——————————————

Luana Ribeira Book & Media Coach http://www.eiriancohen.com/