by Jyothi Tulasi Gone are the days when young generations were moved by the TV ads and would get convinced to buy a product. Nowadays, millennials and Gen Z are more engaged in social media than any other channel. They are more interested in tagging their friends for a commercial brand rather than engaging with […]
by Jemima Ashleigh Ahhhhh Millennials…riddles wrapped in a mystery, wrapped in an enigma. Or at least that how it feels trying to market to them. Their loyalty is mercurial, their tastes appear fickle and the minute they feel they’re being marketed to they shut up shop quicker than a startled echidna. But there is a […]
 by Dr. R. Kay Green And the clock is ticking… Only one year remains until a new president is elected. Presidential candidates from the Democratic and Republican parties are naturally pushing hard to win voters to their campaigns. Political ad spending is expected to reach an astounding $11.4 billion, 20 percent more than the […]
