She Owns It

Celebrating, Connecting, and Supporting Women Entrepreneurs

Hashtags; Networking in Quarantine by @lorisica #launchandfounders

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by Lori Sica

Hashtags; Networking in Quarantine by @lorisica #launchandfounders

The Quarantine Trend

Most folks in the United States indicate the month of  March as a turning point in the Covid19 pandemic. Other countries were already locked down in quarantine. Schools were closing. Public parks and beaches were off limits.  Some states went into full lockdown, some were in partial lockdown. In the absence of social gathering, women who connect and inspire always find a way to shine.

Enter Twitter

Seeing a need, an insightful and fully caffeinated entrepreneur connected a diverse group of women on Twitter. Tweets among the group were posted daily, sharing ideas and creative strategies. Some posts offered gardening and baking tips. Others included at-home work out routines and recipe shares. The twitter stream filled with supportive messages for a mom awaiting the birth of her child. Some even asked for advice to improve content for a new website. The views from windows, local neighborhoods and landscapes in participants’ home towns, provided a “local” backdrop. Posting photos of newly crafted work spaces inspired new ideas. The tweets became a 24 hour, daily check in across several time zones. It was amazing.

Real Connections

This was a time of hardship and real people get real about their feelings. Many folks were facing difficult issues, and needed a place to chat about it. Everybody was uncomfortable with the level of uncertainty of the future. Folks opened up about loved ones suffering from the virus, or businesses facing bankruptcy. Moms tweeted about the stress of having children at home, and on computers all day. In the same vein, people living alone, shared about the lack of contact and connection in quarantine.  In what felt like vast hopelessness, this thread provided good company, with  listening ears. It was a healthy outlet to share and express real feelings.

After three months of daily engagement, Jen Vallina, a photographer who possesses great branding skills, suggested creating a unique hashtag. After that, content marketer, Canva expert, and creative super star,  Nicky Pasquier drafted a logo to brand the hashtag. And just like that, a network of brilliance was born. Welcome to social media, #launchandfounders.

 

All Are Welcome

On any given Friday, multiple tweets and retweets invite people to follow folks. For example, one particular #FridayFollow challenge was to mention five people worth following. The tweet thread lasted six days, encompassing hundreds of tweets. Pretty powerful. It is not a members only club. Anyone can tweet and respond, using the hashtag.

Join The Conversation

In an era where social media is spreading fear and exclusion, #launchandfounders is spreading hope and inclusion. It is a hub of creativity and inspiration. There is no judgement. Thereby, it is safe place to share what matters. Also,  participants  support each other by engaging in twitter chats and live events, hosted by #launchandfounders. They are actively commenting on each other’s blog posts and subscribing to their podcasts.  The support is gracious and inclusive. Networking is happening every day. In conclusion, hashtags can be everything, or just one thing that brings the world a little closer together. Much like a great cup of coffee.

 

How to Connect at a Networking Event (Without Saying A Word)

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by Latrice Cole

We all know it’s necessary for growth professionally or personally, but let’s be honest, it can be dreadful, intimidating, and downright awkward. What do you wear? Do you suck it up and wear the four-inch heels? How do you sell yourself? Do you humble-brag about your degree, or do you grit your teeth and smile until the very end? The most awkward part of networking is striking up the initial conversation with a complete stranger. But what if you didn’t have to? With just a dash of fashion-savvy, you can skip the stress-inducing walk-up and the whole boring introduction speech with this simple trick I teach all my clients: Wear an ice-breaking accessory that’s a stellar conversation starter. Below is a list of accessories that will get people approaching you now – and long after the event.

1. Scarves –Try wearing a unique vintage scarf or a scarf that you bought while on vacation with a great story behind it. This will allow you to share the story while taking the pressure off you. There are several ways to wear your scarf. Close to your face is best (around your neck), but if you’re not comfortable with that tie it on your handbag, but remember the key is for people to notice it. So, if you are going to tie it to your bag, make sure you can showcase it.

 

2. Pop of color with your shoe or handbag – Wearing a classic or neutral outfit to a networking event is a great way to look polished and professional (think Little Black Dresses, pantsuit/pants, and blouse combo).  However, show a little personality by adding a great pair of shoes or bag in a print or color that pops (like burnt orange or red). You will surely gain compliments that can ease into a conversation.

 

3. Jewelry – One of my favorite ways to top off an outfit. Try wearing a stand out heirloom, like a ring or brooch or handmade earrings that boosts your confidence. Last October, I attended a fashion networking event, and I wore handmade earrings. They were a hit! People started conversations with me based on my earrings. It broke the ice, allowed me to engage with others, and exchange contact information.

 

 

4. Eyeglasses – Those who wear them use it out of necessity, but that doesn’t mean they have to be boring. Use your necessity as an advantage by stepping up your eyewear game with an interesting shape, color, bedazzle, or print, according to your personality. I wear glasses and depending on the type of event, I may switch my frames to make a statement. Glasses draw attention to your face making it easy for people to make eye contact with you.

If you don’t wear glasses you can always flip the script and admire someone else’s to get the conversation going.

How Public Relations Can Benefit Your Brand by @lucyrk78

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by Lucy Render-Kaplan | Featured Contributor 

Public Relations is vital for increasing your brand’s visibility. Not only can it help more people learn about your company and services, it can strategically speak directly to your target audience. A successful PR campaign generates media coverage, builds your status as a thought leader, helps develop trust and increases your presence, which leads to more sales, new clients and even potential investors.

Develop Brand Identity

Getting the word out about who your brand is and why you exist is important! Only you can tell the unique story about your product or services and why people should choose you over other similar brands. If the public doesn’t know that you exist, you are missing out on sales and helping others via your services.

Grow Trust and Credibility

People buy from people they trust. More and more, consumers are growing wary of companies telling them who they are – they’re listening to others recommendations. When a company keeps popping up in the news or written about by a journalist people follow is not only beneficial in building trust, it can directly lead to sales. Being featured in the press – especially in this day and age, where social media outlets can distribute your articles across the entire spectrum of Internet users — allows you to leverage this attention as support for your cause. Create a press page on your company’s website so you can display your success in the press to viewers.

Thought Leader Spotlight

Your PR agency can work with the founder of your client’s brand or a spokesperson from the brand on how to best present on camera and in interviews with the press. They can then pitch them to talk as an expert in industry-related news. Having an internal spokesperson serve as an expert is a great way to grow awareness about your company and is key in growing brand awareness.

Create Buzz

A public relations campaign can help share your key messages, create or boost brand buzz and help you build an engaged following, leading to more exposure, clients and brand awareness.

Attract Donors & Increase Funding

Earned media coverage can attract donors and investors to help increase funding.  Media coverage is often vital and can be a deciding factor in how they decide to give.  A powerful PR campaign shows that you invest in your business, your reputation and have a commitment to growth, which is very attractive for funders.  The right media placements at the right times can be used to attract the attention of VCs and other investors. With the right messaging and strategy, PR increases your credibility as a stable and potentially lucrative investment target. So why do PR? If you’re an early- or mid-stage company, your next round of funding may depend on it.

If any of these reasons appeal to you, securing a publicist or signing with a PR firm may be the next step to level up your business.

Gig – Sharing – Youpreneur – [Ec]onomy by @SBSLEducSoltns

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by SJ Barakony | Featured Contributor 

 

‘Lean in … it’s growing daily.’

 

As this blog goes live, we find ourselves on a chronological cusp; it’s not just A New Year’s Eve/Day:  it marks an entirely new decade!

The 2020’s will bring us untold innovation which’ll make us do double-takes; one trend, though, that we can better understand since it’s been growing since ~ 2008 ?

 

A > It has multiple monikers:  Gig / Sharing / Youpreneur. 

 

All = synonyms for an independent workforce which’ll continue to improve day to day life, so long as we don’t stoke fear, assume, become too comfortable, or let corporate entities dictate the narrative.

Here’s a fundamental Q:

 

How can we entrepreneurs be trailblazers for our peer generation, those older, and, yes, younger, for this economic paradigm?

 

Gigs are Great

We’ve likely heard, or know someone who’s a ‘side’ hustler; this person’s also a side ‘gigger’.  She’s pursuing gig economy income, driven not by trading units of time for currency/dollars & cents; rather, via representing a product/s, service/s, &/or sharing her specialized knowledge in/to the marketplace, earning $$ in return.

This infographic offers a flyover, showing how many ‘gigs’ are available, just via smartphone apps.

Yet, there is far more at ‘work’ here: Entire new business models have, and will continue to be formed. One recent example?  Click here.

The back to back [ ‘blue’ & ‘white’ collar ] industrial ages shall continue to be supplanted by gigs, although it will necessitate re framing, challenging 20th century assumptions, & being willing to exchange calculated risk for more time & financial flexibility.

 

For it matters not, how much we own, the cars . . . the house . . . the cash. What matters is how we live and love and how we spend our dash.

 

― Diane Mulcahy, The Gig Economy: The Complete Guide to Getting Better Work, Taking More Time Off, and Financing the Life You Want .”

 

Sharing = Collaborative = Interdependent   

‘Share & share alike ..’ – weren’t we told this by a doting parent(s), or maybe a primary school teacher at some point?

However, as we aged into adulthood, and started our business(es), we might’ve forgotten this sage advice. We either learned how to be dependent ( ‘employ’[ee] – to be used (utilized)) , and/or that we had to be a cowgirl, & do entrepreneurship all by ourselves, as an in-dependent.

Not so fast!  Sharing economic models enable us to rebuild trust with our peers, be inter-dependent, and find/leverage ways to collaborate & partner with others.

This visual is worth many words.

 

Multisided Platforms / ‘Matchmaker’ Economics

This new economic era is restoring and flat out creating new sparks of creativity that were lost in the very linear, centralized, & hierarchical industrial ages preceding it.

This terrific post will make you think; next time you grab your smartphone & search for an AirBnB, you’ll look at this research in a fresh way.

Matchmaker (‘ing) is worth trillions – it squeezes inefficiencies out of conventional producer/seller→ consumer/buyer bilateral relationships & builds bridges. It is beyond intriguing & sits squarely in this new [ec]-onomy.

 

What’s a “You” Preneur, anyway?!  

YOU ‘re worth far more than a rigid, pre-defined wage, salary, or compensation package. Shouldn’t your pay be aligned with the absolute value you deliver to your clientele, & not based on the usage of space & time ( = occupar / occupation ) ?

Most, if not all, entrepreneurial minded people reading this would say ‘absolutely!’

Thus, we’ve 2 words fused together, creating a combo which richly reflects the spirit, heart, & mindset of this new economic model:  YOU + [entre] preneur.

 

Overcoming …   

There are 5 (‘for the hand’) root issues which stand in the way of ‘giggers’ & ‘youpreneurs’ ‘sharing’ more & building a stronger entrepreneurial edifice in the 2020’s:

 

  • Our 125+ year old schooling ( not truly education ) tracks, ‘K-12’
  • Fear ( cynicism, unhealthy skepticism, & negativity )
  • A completely broken political system
  • The incumbent hierarchies

&

  • Comfort/familiarity

 

We can hurdle over the first by focusing on self-directing our education & loosening the grip of credentialed degree signaling ( esp if we have staff ); next, we can win out over fear by being faithful & focused; thirdly, how about turning towards local elections to drive grassroots transformation upwards to state/provincial &/or national/federal offices?

Fourth, be wise to what the ‘status quo’ says, and especially does. Often times, they’ll attempt to buy influence through the deeply flawed politics of today. Don’t let them; put your trust in your own small business & those of your peers. Lastly, don’t rest on your laurels or read your own press clippings. Always strive to sit in a learning zone.

 

Future = Free: IF we Choose

Many step up to ‘be their own boss’ ; yet, the promises heralded in transition tend to be lost in the haze of working harder, not smarter.

Freedom is such an overused word; for the purposes of this post, let’s frame it this way: It’s having many conscious choices always available to match with our  most irreplaceable asset, time.

The ultra flex & portability available in the gig/sharing economy is there for the taking. Lean into it!

 

Twitter ‘To-Do’s 

Youpreneur

Sharing Economy

Future Workforce

VisualCap

Suitcasepreneur

 

Let’s ‘future’ proof …

… your business(es).

Be unique & willing to unlearn what you were taught in a conventional classroom about economics & entrepreneurship.

 

A dozen things I’ve learned about …

6 Ghosts of Fear

 

… Multisided Markets

The Matchmakers 

 

Mutual Aid Societies & the Gig Economy

Rise of the Youpreneur

 

Read to Lead

25 Ideas …

 

Summing up … 

  • A major milestone is upon us!
  • A fundamental question …
  • Multiple monikers
  • Multisided & matchmaker
  • 5 challenges
  • “Free”dom
  • ‘Future’ proofing

 

Thank YOU for reading!

____________________________________________

4 Pillars of a Civil Society by @SBSLEducSoltns

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The ‘Holidays’ …

 

… offer entrepreneurs a renewed opportunity to serve, solve, & be civil, especially in hyper competitive industries.

 

With this mindset, we can ask ourselves a key question:

 

How can business owners strengthen the pillars of our civil society?

 

Please think & then brainstorm ways to turn thoughts into energy; consider this post both informative AND actionable.

 

Defining civil society

This topic echoes last month’s post, many definitions exist, leaving us with another question to ponder that’s also well worth our time. Which to pick?

 

Here’s my chosen one.

 

Yet, if you settle on another, there isn’t a ‘wrong’ answer; your choice is likely tied to your unique perspective, lens, and/or life experiences.

 

Civil societies, in the 19th century, often included a ‘sister’ term, a component, [a] mutual aid society …

 

[they] prefigure most functions of the modern state. They’re at least as old as armies, but their mission is life, not death. For millennia, people have banded together to provide each other with health care, pensions, … and livelihoods. They have also leveraged their numbers to elicit some of these same benefits from those other two institutions, business and the government. Mutual aid extends the bonds of kinship and makes individuals into citizens.

― Anya Kamenetz

 

1st pillar :  The Family   

The holidays & families often are rightfully intertwined: so, too, the first pillar of civil society is emblazoned with the word ‘family’ & it’s an earned label.

 

Maybe you’re a family business? Nearby where I live, the Conway Center is a terrific resource for them & the other businesses who seek to serve this demographic. Quite likely, there are ‘like’ organizations elsewhere in America, as family businesses are very common.

 

Perhaps some/all of your clients/customers are families?

 

No matter how we look at it, it’s rather challenging to separate family from civil society, and a civil society from entrepreneurship.

 

2nd pillar : Non Profits ( inc. social enterprise )  

As the 19th century transitioned into the 20th, mutual aid societies began to fade; previously thriving organizations were often overshadowed as America became more centralized, corporatized, & urbanized.

 

We’ve now begun (  this post offers backgrounder ) turning back, with a modern flair, to where we once were as a civil society. Rough edges & burrs on the saddle of the Gig (Sharing/Youpreneur) Economy can, without question, be ‘buffed’ by devolving & delegating societal challenges & thorny problems to non profit institutions, especially social enterprises.

 

What’s a social enterprise? As stated in this annual report, they’re ‘easy to understand’ & more necessary to renewing our nation than many might realize.

 

3rd pillar : Faith institutions 

Faith in the entrepreneurial ‘square’, our common culture, let alone civil society, often stirs up emotions & thorny debates.

 

To avoid needless arguments, I humbly encourage everyone to consider multiple definitions:

Perhaps you’ll pick ‘faith’ as defined by the venerable Napoleon Hill in his masterwork, ‘Think & Grow Rich’ , or maybe you’ll instead lean into a Judeo-Christian foundational definition, as espoused by organizations like Truth At Work.

 

No matter your decision, this pillar’s densely strong, earning its place as one of the key four; it props up each & every business owner at some point(s) in her journey from ideating a business, to launch/startup phase, thru ebb & flood tides, linear or exponential growth,  & further ahead into an as of yet unknown future.

 

How so? Faith oft times can act as the antithesis of fear; it can buttress your failures & keep you anchored to your purpose & mission.

 

4th & final pillar:  Entrepreneurs

And now, the spotlight shines brightly on Y-o-u:  The business founder/owner, the entrepreneur.

 

If by now it wasn’t crystal clear, it now will be: Entrepreneurship, in all its forms/types , is absolutely a pillar.

 

You’ve likely seen/heard statistics about small businesses’ vast importance to our nation’s vitality.

Or, maybe you’ve encouraged someone to start their own business at some point: maybe a family member?; neighbor?; a past co-worker?; or as a mentor for a future graduate or recent alumna from your alma mater?

 

Action(s) as common as keeping your business viable, including delegating task(s) to someone like Karissa , or expanding your product line, are each useful in ensuring that this fourth pillar will always be foundational for generations of Americans in the 2020’s & well beyond.

 

Further context to the first question

The first three pillars have boundless potential: leveraging 1, 2, or all 3 can enable your business(es) to morph from a pure ‘S’ [ self employed ]; to at least a hybrid ‘ S/B’, or even a straight ‘B’.  It’s the latter state where you’ve reached the nirvana of time freedom; you’re definitely working “on” & NOT “in” your venture, thereby freeing the owner to participate more actively in civil society.

 

Profiles Worth Following

NapHill.org

Social Ventures

Truth@Work

DSC

Sivers

YEA USA

Conway Center

 

Please invest further…

… in your thinking.

You’ve read & trustfully sensed the heart, soul, & spirit of this created content; now, will you commit to dig into this curated content from other valuable resources?

 

Civil Society

Mutual Aid Societies & the Gig Economy

Social Capital Primer

Root

B2C v B2B 

Working “ON” & not “IN” a Business

 

In short

  • The holidays offer a chance to reflect
  • Civil society: Quotable quote & definition[s]
  • First two:  Family & Non profits
  • Second 2 : Faith & Entrepreneurs
  • Further context
  • Follow these Social profiles
  • As always, take action: curated content from add’t resources

 

Thank YOU for reading!

____________________________________________

Stages of Success by @SBSLEducSoltns

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[ ‘S o S’ ] = Leveraging Stages to Earn Something More: Significance

 

Flying @ 35K ft

 

As entrepreneurs, we’ve often heard how important it is to be successful.

 

And, as so many of us also know, success is defined in so many different ways, through lots of different life experiences & lenses, that there could be a fairly large library filled with content on ..

 

What is success?

How to be successful?

Who is a success & Why?

Where can success be learned?

 

To be clear, the stages that will be discussed below all DO feed into this ‘black box’ known as success, however, in my reasoned view, if each is leveraged unto one another, you’ll earn something far more impactful in the long term:  Significance.

 

Success vs. Significance

It’s left to you, the reader, to decide what you seek to pursue. A quick web search returns oodles of success quotes & related content:

Click HERE , then HERE to dip a toe ever so slightly into the ocean: The video & infographic in the latter are wonderfully displayed, by the by!

 

“Whenever you see a successful business, someone once made a courageous decision.”

―Peter F. Drucker

 

Turning the page to significance, one of the best sources to land on?  THIS one.

Our businesses can either drive us, as their owner/founders, to a significant life, or our lives can be the spark on the embers of the business, turning it from just surviving, to a modicum of success, and perhaps significance.

 

So, the road, visualized as two lanes, does have one going in one direction, and the other in its opposite.

 

“The difference between real life and a story is that life has significance, while a story must have meaning. The former is not always apparent, while the latter always has to be, before the end.”

― Vera Nazarian

 

Breaking down the stages  

 

I contend that each stage can be swapped for another, so the order below isn’t as important as the very high level explanation of the stage. And, if you happen to have multiple business ventures, you might even leverage the 5 stages differently, if & when you choose to pursue significance in either, or more.

 

Mental 

There are miles upon miles of created content online that talks up the vast importance of an entrepreneur’s mental mindset – the ‘inner game’ between the ears, so to say.

 

To be successful, you might’ve already noticed how you might ( or already have ) had to tune out cynics, critics, and unhealthy skeptics.

 

How it is often best to replace, 1:1, the mass media’s many arms with podcasts, webinars, audio books, and the like.

 

Yes, that quote about your mind being a garden, and having to pull the weeds?  It’s quite accurate.

 

Cultural  

Your workplace culture, or the culture ( coffee shop/cafe?  Coworking space? ) in which you invest time if not at a physical location of some sort, definitely is a puzzle needing solving.

 

Culture is an amorphous term, just like success; many thought leaders come to varying conclusions.

 

Yet, if you’re the founder or owner of a business with staff on payroll, you know how crucial culture is; your customer service; turnover; &/or engagement/satisfaction are each outward signs of how healthy it is.

 

In this post from a few years ago, I opined that culture feeds into vision, then strategy, & lastly, tactics.

 

Social [ Capital ] 

Your professional network/s are immensely valuable; while it’s best understood that clientele can come from any one of many concentric circles  ( perhaps a connector led to to a center of influence to this individual ), a very important concept is that of social capital.

 

While there are many phenomenal resources out there, one of the most impactful is found in the work of Mr. Robert Putnam — linked below is his ‘primer’ website, which by itself is chock full of goodness and explains well why this is a stage of success.

 

Financial

Whether or not you believe in retaining the services of a financial advisor/planner, or otherwise, you’re definitely encouraged to embrace the vast value in understanding the financial stage.

 

In my own professional journey, which began with one business venture as a side gig/hustle, one of the most impactful stages I ever engaged in?

 

= Moving from a consumerist/W-2 to a producer/entrepreneurial view of dollars & cents.

 

Since the vast majority of conventional classrooms in our nations don’t include much, usually any, content on money/literacy, let alone wisdom on how to invest, spend, and/or save money, it is left to us, as the owner/founder, to tap into the deep rivers of resources.

 

Leader[ship] -> Legacy

This stage alone could comprise a series of volumes, if not another separate library, alongside the success.

 

In this recent post, I unpacked variants of leadership. It wasn’t all encompassing, however, feel welcome to re(read) it and combine this stage with that post, to equal greater impact.

 

An informal mentor of mine teaches that one’s influence ( Excellent podcast HERE ) flows to impact ( which we’ll intentionally define as significance, as you leverage all 5 stages ) , then the entrepreneur reaches what she needs to be a viable business:  Income.

 

Intentionally moving from leading to legacy is a topic that deserves its own post; yet, it’s included above since both seem to be deeply intertwined:

 

leaving a legacy necessitates leading, just as much as the river of influence x impact feeds the ocean of legacy.  

 

Suggested Social Follows 

 

Robert D Putnam

 

Jim Collins

 

John C. Maxwell

 

Robert Kiyosaki

 

Mindset Works

 

As always, you’re encouraged to …

 

… use this monthly post as a jumping off point; take it as the sound of the starter’s pistol in track & field:

 

Ready ( reading this  ).  Set ( click on the links ).  & …  Go!  ( invest in content, set goals, et al. )

 

Social Capital Primer

Success Magazine

Servant Leadership Institute

Great By Choice

Rich Dad Radio Show

 

In short

 

  • A high level overview
  • Comparing 2 ‘S’ words
  • The 5 Stages – one by one
  • Recommended Twitter follows
  • Additional content

 

Thank YOU for reading!

____________________________________________

Mompreneurs Educating Kids by @SBSLEducSoltns

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So, you’re a mom with a business …  

… & you want them to understand your why . 

 

Aspirations

 

You’re already the CEO, COO, & CFO of your household. Yet, you desire to create a legacy, being remembered as more than just a mom-preneur who provides a product/s, service/s, or specialized knowledge to the marketplace.

So you resume the role of primary educator; you’re on a mission to educate your kids on why you don’t have to go to “work” like their friends’ moms do.

Yet, the school that you’ve entrusted to prepare them for adulthood isn’t cutting it when it comes to discussing business principles & your value system; so, what should you do?

 

Values & principles 

 

How would you answer?

“What values and principles led you to become a mom-preneur?”

 

  • Autonomy ( I like to make my own hours, pick my own clients )

  • Mastery ( my prior experience in “Y” industry is enough to be confident in my abilities )

  • Purpose ( I am driven to be a difference maker on “Z” ; I am ‘called’ to serve “X” )

  • Maximizer ( I’m not paid enough by a 3rd party to do all that my family wants  )

  • Independent ( my personality & social style align with owning a business )

  • Quality time ( I needed to spend more hours w/ family )

 

Family Culture 

As someone who embraces entrepreneurship & leadership/professional development, you might be familiar with the late Peter Drucker’s attributed quote about culture.

Having defined culture, you can better explain your decision to be an entrepreneur as not only best for yourself, but one made in the best interests of the family; including your child(ren) will enable them to buy in 

Congratulations!! You’ve taken a huge step in ensuring that they will better understand if a client calls on you at an inopportune time or if you have to adjust the family’s budget due to ups & downs in your income.

 

Family Vision

Many entrepreneurs choose to start a business based on where they see themselves going after leaving the nest of an employer = a wise step!

While Stephen R. Covey has passed, the shadow left by his legacy is so large, he’ll always be remembered for his 8 habits

 

Of them, Habit 2 [ ‘Begin with the End in Mind’ ] is foundational.

 

“Covey says that all things are created twice: first, the mental conceptualization & visualization and a second physical, actual creation.

Becoming your own creator means to plan & visualize what you’re going to do and what you’re setting out to accomplish & then go out and creating it.”

 

Apply this truth to your household; then answer these Success Law questions …

 

Why are you in business?

Do you have multiple income streams?

What dreams have you put on the shelf due to a previous decision to trade time for money from an employer?

 

Insightful Infographic 

 

How mompreneurs balance …

–  h/t to @99designs for this –

 

Visuals tell more of a story than words alone, so your impressions gleaned after studying this one will further aid in self-educating your kids.

 

School falls Short

I often advise mompreneurs of this fact; it’s a somewhat inconvenient truth:

When you send you kid(s) to a conventional school, private (secular or faith based), or public (default option), the curricula, testing, mindset, & counseling offered for ‘careers’ almost always fails to include entrepreneurship.

 

Fill in the [Swiss Cheese] Holes

Think of a “C.A.R” when it comes to addressing the above …

 

C = Complement

 

Find mentor(s), online curricula, &/or teach your kids from your own experience about business to parallel what schooling doesn’t include.

 

A = Add on

 

If your kids are in their late teens & about to/or have graduated from HS, please discuss all 12 options besides college with them.

Or, if you truly want her to get a degree, ask pointed questions of the university re: if they teach about the “E” pathway

 

Bypass the holes; find or carve a clear path

The final letter in the acronym is a bypass …

 

R = Replace

 

Creating an end-around to conventional school can be done through a co-op w/ other parents ( your own school startup ) , or personalizing your kid(s) education by home schooling.

Both of these offer far more flex to include business concepts rarely, if ever, taught in default classrooms.

 

Dealing with Doubters

 

As Rocky passionately shared, the world [of entrepreneurship] certainly isn’t all ‘sunshine & rainbows’ …

… so for those fellow moms in your neighborhood who still “go to work” for a paycheck, for a spouse who isn’t quite on board with your business, or maybe you haven’t yet ‘closed the deal’ with your kid/s …

What do you do to quell cynics & critics?

There are many answers; I’d first encourage you, as someone who has built thousands of business relationships, to be the best version of yourself.

Simplistic? Yes, however, true leadership isn’t complex; it begins w/self.  Remind yourself of this by reading the inscription on the tomb of the Bishop at Westminster Abbey.

 

Suggested Follows 

 

The MomPreneur

 

majestapatterson

 

Mompreneurs in Heels

 

Mompreneur Show

 

Inspiring Mompreneurs

 

Top 40 Mompreneurs

 

In the pursuit of knowledge 

I encourage you to review the additional resources below. A blog of this length leaves the door slightly ajar; please empower yourself to kick it wide open!

 

10 Mompreneurs Who Are Crushing It

 

Mompreneur Magazine

 

The 25 Best Business Ideas …

 

Mompreneur $

 

10 Inspiring Tips …

 

Mompreneur Media

 

In short

  • Moms with businesses & kids are trailblazers
  • Your values & principles
  • Culture into Vision
  • School needs supplements …
  • … or choose a parallel path
  • Staying the course
  • Add’t resources for you, Mrs. Mom-Preneur

 

Thank YOU for reading!

____________________________________________

5 Things I’ve Learned From 8 Months of Networking by @JThiefels

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5 Things I've Learned From 8 Months of Networking

by Jessica Thiefels | Featured Contributor

In July 2018, I was able to turn my side gig of 2.5 years into a full-time business: an organic content marketing agency. The day that happened I knew I needed to start networking. I needed to meet people, learn from them, and soak up all the entrepreneur vibes I could. 

I signed up for four events, one for each week of July and I’ve been networking ever since. I’ll admit, I’m not a “networking” person and the thought of attending all of these events at first scared me—a lot. Don’t we all despise the awkward situation when you walk-up to a group, and then stand quietly until someone asks you something?

While there’s been plenty of that in the last year, there’s also been so much that I didn’t anticipate. Not only have I met some incredible women and started my own monthly gathering, but I’ve earned clients, gotten speaking gigs and and been lucky enough to learn from other successful entrepreneurs. 

I’ve gotten so much out my experience of networking that I’m here to implore you to do the same. Spend time doing the awkward standing, the nervous talking and life-changing learning and you will undoubtedly reap the benefits.

#1: New Service Offerings Can Come From Other People 

If you want to expand your business, networking is a great way to find new ideas—and new clients. My newest service offering didn’t come from me. It came from someone I met at a networking event. After the event, she told me that she was looking for 1-on-1 social media coaching. Though I had never offered coaching like this before, my response was: “I can definitely do that!” 

Jessica and Justine

I had never even considered that as a service offering, but I left with a new client, for a brand offering. We worked together for 7 months and she was the perfect first client for this new service. Along the way, I created a new page for my site and have had a variety of clients since. 

#2: Networking is a Chance to Learn

I look at networking as less of an opportunity to pitch myself—though it is, and I do—but more as a chance to learn from others. There’s so much collective wisdom in a room full of business owners. Whether you’re a seasoned entrepreneur or running your very first business.

The key is listening to other people’s stories and tuning in for nuggets of wisdom as they learn about your story too. Instead of jumping right to the pitch, let the conversation happen naturally. Not only is this a chance to learn from them, but you may be able to provide value before asking for something from them too.

#3: It’s All About Making Connections

People often put a lot of pressure on networking. “I must meet a new client or sign a new deal or it’s not worth it!” When you take the “network” out of networking, though, you miss the value of it. 

Jessica and friends

For example, I’ve had lunch with people who I met at business networking events, but we don’t talk business. We talk about life and the things that light us up. Those connections—the ones that have expanded past business—are the ones I now rely on regularly for advice and support. If you’re authentic and open to truly connecting, you’ll find you get much more out networking.

#4: A Lot of People “Need That!”

I can’t tell you how many people have learned about my business and said, “Oh! I need that so bad!” Exciting, right? Kind of. It’s exciting to hear that your service is in need, but it doesn’t mean the person who said it is a great lead. I’ve had calls with a number of people after events and very few have panned out to a client relationship. 

That’s not to say networking isn’t valuable for driving leads. The key is keeping your expectations neutral. This allows you to be more relaxed, open and conversational, which drives great business down the line. 

#5: It’s Refreshing!

If you’re a solopreneur like me, you may quickly realize that sitting in your office, behind a screen all day, can make you go crazy. Not to mention, it’s easy to doubt yourself and your success when the predominant voice you’re hearing is your own—we’re our own worst critics.

TLC

One of the first things I learned when I started attending events was how refreshing it is. Talking to other business owners and entrepreneurs always brings such important perspective. I quickly realized that everyone has the same doubts, worries, and fears as me. 

Networking: Just Do It

I didn’t do networking for a long time because I was too nervous. I’m so glad I stepped out of my comfort zone because the experiences have been life-changing. You can find networking events on MeetUp, Facebook and through your own personal network. Sign up for one, go in with a courageous heart and an open mind, and let it work its magic. I have a feeling you’ll be glad you did.

Potential Power Lies in Your Personality by @SBSLEducSoltns

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( A walk in the personality ‘park’ under temperament ‘trees’ & social style ‘leaves’  )

Personalities.

 

We all have one.

And we know others do, too.

Far from an earth shattering observation, mind you.  Yet, why do so many entrepreneurially minded pros, whether in a sales role, running a micro or small business, or self-employed ( CPA, consultant ), not lean into their personality type, or gloss over them entirely?

One root reason?  Conventional classroom based schooling, whether primary/secondary (‘K-12’), collegiate/undergrad, even graduate program studies, oft times don’t include it in curricula, required or elective.

I’ve discussed becoming a self educated, lifelong learner, with no expectation of credentials before; now this becomes ever more valuable, since there are so many ‘trees’, with multi colored ‘leaves’ in this ‘park’. Said another way, there’s much to share about how much potential power there is in knowing about your own personality & temperament, let alone those of your client/customer, your staff, & your prospects.

 

 

Going Beyond Generic Labels

 

“You’re too much of an introvert, Emma. Join us at happy hour to network! ”

 

“I think I’m an extrovert, Lianne; do you agree?”

 

Introvert. Extrovert.

Two commonly mouthed words in many professional workplaces in all industries, in your home office, & at the coffee shop.

 

We should be more specific; we mustn’t over complicate matters, however, the more we can unpack ( depth ) & expand our horizons ( width ), it’ll benefit our businesses in a number of different ways.

 

 

Everything DISC

 

The DISC model has a long & storied history

( to trace it: Timeline )

 

DISC ** is unencumbered by complexity; most anyone can clearly interpret the results from the assessment.

I stress that it’s an assessment & spotlights preferences & tendencies, and is not a test, nor an exam.

 

If you’re having challenges with closing sales, or tend to be someone who wants to please everyone, you just might be an ‘S’.

Are you often inadvertently forgetting appointments, or talking your way out of a deal?  Say ‘hi, ‘I’ !’

Maybe you’ve had issues with turnover, or staff satisfaction in your workplace?  Look into swapping your ‘leader’ , who is a ‘D’ style , for someone else.

Or, perhaps you need someone to do your financials for you that won’t miss a single number?  Put a ‘C’ in this position.

 

 

Personality Plus

 

This model was the first that I learned about, not long after my professional development journey began nine years ago this month.

 

While the roots of it are birthed in faith, please don’t assume or close your mind off to how it can apply to any type of workplace, for a sales manager/team, or in your home based business.

 

The four types which Mrs. Littauer discusses have history stretching back millennia, to ancient times. One small drawback is a need to learn, or brush up ( if you’ve been classically, or liberal arts centric educated ) on what ‘choleric’, ‘sanguine’, ‘phlegmatic’, & ‘melancholy’ mean, before you read the books *** & take the assessment.

 

I’ve found much value in combining DISC & Personality + together when I talk with others; it’s a double dose of learning how to better walk in the ‘personality park’.

*** please see below for all 3 #mustreads

 

 

MBTI   

 

Myers-Briggs [Type Indicator/s] usually is the 1st to be recognized: some would say it exemplifies what marketers refer to as the ‘First-Mover Advantage’

 

This isn’t to downplay its value due to age, or perhaps apparent complexity. There’s much value in being aware of it, & perhaps deploying in your assessment ‘toolbox’ for talent, or people development; sales training; & as a high value input into hiring, firing, & promotability decision making.

MBTI Online is a great place to start to build understanding of this model’s philosophical underpinnings and practical applicability to your business/workplace, and you’ll also find certain consultants, trainers, & coaches who leverage it, such as Jeff ( someone I know fairly well. )

 

Tying it Together

 

Silo’ed results, in any business let alone an academic setting, isn’t ideal. So, let’s do our best to intermingle all 3 measures of personality, temperament, & social style together.

 

MBTI’s ‘E’ & ‘J’ =  ‘D’ (ISC) = ‘Choleric’  while ‘N’ & ‘P’ = ( D ‘I’ (SC)) = ‘Sanguine’ , as ‘I’ & ‘F’ = (DI ‘S’ ( C)) = ‘Phlegmatic’ , & … lastly, MBTI’s ‘S’ & ‘T’ = ((DIS) ‘C’ ) = ‘Melancholy’

 

Lots of letters …

Some lingo/language that might be unfamiliar, let alone the acronym.

 

Please embrace your walk, and study the leaves under the trees. 🙂

 

 

Suggested Social Profiles

 

Everything DISC

 

MBTI

 

Personality + ‘s  Marita (daughter of Florence)

 

Interested in More?

 

There are gold & silver veins below the surface of this ‘park’.

Please invest time to buy your entrepreneurial pickaxe, plan a trip, and begin your dig!

 

Best Personality Assessment

Top 10 Most Popular

*** All suggested books in the series ( PP 4 Parents ; PP – Original Bk ; & PP 4 Couples )

MBTI to DISC

 

 

In short …

 

  • The ‘gap’ : why personalities, temperaments, & social styles oft aren’t utilized.
  • Generic labels
  • Model 1 > DISC
  • Pers + >> Model 2
  • Model 3 >>> MBTI
  • Intermingling all three models
  • To continue your journey

 

Thank YOU for reading!

________________

Disclaimer: I’m an authorized partner & recommend DISC ahead of others, however, I’m very open minded & often will intermingle other models/assessments in my 1:1 mentoring, consulting projects, & family advising.

The Energy of Entrepreneurship by @SBSLEducSoltns

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( A flyover of all the glorious forms of creating your own asset )

Just as a strong case can be made that entrepreneurship & education are intertwined, so the same can be said for energy & entrepreneurship. How many business owners do you know who live day to day with boundless determination?  Joy? A skip in their steps?

 

We have a B-i-G opportunity! We should encourage entrepreneurship’s many forms so the energy in our society is always flowing, & many new assets are created to better ourselves, families, communities, nations, & beyond!

 

Describing Our Economy

 

Thought leaders have been using various labels:

 

Conceptual Age

 

Gig economy

 

Youpreneur

 

Multisided platforms ( ‘Matchmaker Economics’ )

 

You might wonder; how do these inform, inspire, & instigate citizens to leave mediocrity behind to embrace these energetic forms of entrepreneurship?

Inform(ation)

 

With conventional classrooms in all 3 tracks very slow to adapt to the modern era, as entrepreneurs, we can share stories, teachable moments, & connections with those in our own, as well as younger, generations.

Welcome any opportunities to be someone’s mentor, advisor, or coach. Focus on paying forward crucial knowledge to others. Serve 1st always!

 

Inspire (-ation)

 

Often, entrepreneurship is not a soft fluffy bed; it’s part of the charm of the day to day journey to struggle at times! Anything that comes ‘easy’ often has more downside than engaging in smart x hard work building a business.

Don’t hide this from those whom you talk with, yet don’t muddy the clear lens of a passionate individual who wants to be a difference maker. Inspire her by adding value, w/ no stated expectation of reward or return.

 

Instigate ( lighting sparks )

 

Those who deeply understand principles such as the ‘Five Laws …’ & ‘Law of Attraction’  should be beacons of inspired instigation in her circles of influence.

The sparks lit in the fire pits of today will lead to the solutions of tomorrow.

So many of our most pressing societal challenges can be solved with entrepreneurial energy; if you flip back through the pages of history, you’ll see this jump off the pages.

 

7 Forms

 

Now, we transition from the most valuable question, why?, to what? +

 

( + we’ll leave out ‘how’; JFK’s 1962 Rice Univ Speech is the model for why not to focus on this Q )

 

Franchisor/franchisee

 

  • Franchise consultants set up shop to help someone who has the liquid capital to purchase a brand & its intellectual property, turnkey system/s, & in many cases, a ‘bricks & mortar’ location. Franchisees are far from cutting edge concept; although if you were talking with your grandparent(s), they would tell you that at 1 point, it was new & barely understood!

 

Solo-preneurial / proprietor

 

  • This is the simplest form. How do you monetize? Choices inc. hour for dollar billing ( ‘self employed’, creating your own job ); using a retainer; or working on a project basis. As with any form, there are pluses & the opposite; yet, if you’re very new to entrepreneurship, keeping things uncomplicated may be your wisest choice.

 

Gig / freelancer / contractor

 

  • Gig based businesses abound in our modern age; do depth based research to find options best for you.  Freelancing is very common in right brained, creative pursuits like social media, content/digital marketing, & writing.  Finally, being a contractor for a larger enterprise where you are offered more flexibility than an old school W-2 employee could very well be a win:win arrangement.

 

Broker / Agent

 

  • Insurance & real estate:  Both have high name recognizance, even by those who have never been entrepreneurial. Many of the agencies & companies operating in these very mature industries are always looking for someone who is servant minded & willing to tailor a solution to the consumer/prospective policyholder or buyer/seller ‘s unique needs.

 

Direct Sales

 

  • This form is newer on the block than its sister ( see below ).  How is it different than Ntwk Mkt/MLM?  It often generates income for the owner through the promotion of events versus growing a team.  For instance, you set up a cooking demo, offer products to those that attend at a % off, & build a relationship with them that goes beyond 1 transaction. Often, social media is used most often by these consultants, hosts, & associates.

 

Network Marketing ( MLM )

 

  • A mature form, when compared to its brother ( scroll up ), they’ve been options for upwards of a century! Yet, there is still much mis-understanding, inaccurate representation of its legality/lawfulness, etc.  This form is absolutely viable, esp. for those with people skills; those who are patient & don’t expect income overnight; or someone who is able to lead another by serving her first, a fundamental for building a team that replaces you.

 

Licensor / licensee

 

  • The licensee model is essentially ‘franchisee lite‘.  It has many elements of the latter, yet it doesn’t necessitate a bricks & mortar storefront;  often, you can be a mobile-preneur ( easily able to work at a coffee shop, coworking facility, or at home ). Licensors offer intellectual capital ( logos, brand awareness, a systems based approach to building revenue & cash flow ) in exchange for a 1 time, or recurring payment(s).

 

Lots of – ‘Preneurs!  Which are you?!

 

Profiles Worth Following

 

Sidepreneur

 

Mompreneurs

 

Teenpreneur Inc

 

Self directed Educational links

 

Employee vs Entrepreneur – Which is Riskier?

Actually, Starting Your Own Company …

Becoming an Entrepreneur …

 

In short …

 

  • Describing today’s economy
  • Inform, inspire, & instigate
  • 7 forms of energy: entrepreneurial options
  • Types of -preneurs
  • Three Twitter handles
  • For further learning …

 

Thank YOU for reading!