by Michelle Griffin If you’ve ever struggled with writing your about page, you’re not alone. Knowing what to write to attract the attention of your ideal audiences can be a challenge for many women entrepreneurs and personal brands. Why is this? For most of us, it’s not easy to talk about ourselves. Often we’re too […]
by LaKisha Greenwade | Featured Contributor Is social media here to stay? Absolutely! Actually, it is an understatement. Social media will continue to expand reach by integrating with non traditional platforms in the next few years. When building a brand, please know that you are ‘tardy to the party’ if there is no online presence outside […]
by Kim Speed Do looks matter? Does the way you dress have any impact on the way you are perceived when you enter a room? After all, haven’t we heard that we should not judge a book by its cover? On a philosophical front that may not appear to matter that much, but in the […]
by Ling Wong | business-soulwork.com This article is adapted from Ling’s new book on Copywriting for Coaches, Consultants, Solopreneurs & Small Businesses – How To Turn Your Personal Brand into Powerful Marketing Communications. Is this happening to you: You buy courses to learn the latest and greatest marketing strategies and promotional tactics. Your invest money […]
by Sonya Matejko All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. – Tom Peters Back in the Mad Men era promoting a brand was much […]
by Neena Nandagopal | Featured Contributor A personal brand can set you free by allowing your creativity to soar. But it can also chain you down. Be true to yourself and people will follow. Bloggers and entrepreneurs often start out online tentatively. You set up a blog, some social media profiles, and start writing – […]
by Britney Gardner Today we’re talking about a code. A brandscaping code. It’s a code that filters potential clients into a few piles for you: The best clients for you: the kind of clients that get you. The ones that would willingly follow your anywhere, your tribe. The kind of clients that take your suggestions […]
by Lucy Rendler-Kaplan | Featured Contributor Until recently, the word “brand” only referred to companies, to businesses. However, in today’s world, we are more aware that every one of us has our own personal brand. I liken each of our own brands to what we used to call our “permanent record.” Remember how scary it […]
by Suzan Bond | Featured Contributor I’m about to do something that I shouldn’t. I’m going to tell you a story about an awful time in my life: the first time I tried to brand myself. It was a miserable failure. If it weren’t for a phone call from a Wall Street Journal reporter I might […]
by Sonja Jobson Your brand is your message to the world. Your brand gives your target market a reason to care about your business. Your brand is very important. But business branding is an often misunderstood topic that leaves a lot of small business owners confused and stuck, with no clear idea on how to […]
