As creative women in business, the fun part is finding original ways to make these brand experiences memorable for customers. To jumpstart this I like to step outside of the role of entrepreneur and into the role of customer by jotting down the last items I purchased, why I purchased them, and what the experience was like. Was it the gorgeous Pinterest board that led me to those amazing silk pillows on Etsy? Did that nutritionist really just answer my email personally and offer a 20% discount for my first purchase?
by Silvia Pencak | Featured Contributor It’s standard industry lingo – no matter what your industry – branding, brand building, social media branding…these and many other terms fly around the online marketplace with a buzz equal to a swarm of killer bees. These terms can be intimidating, especially for the novice online marketing professional, as […]