by Deborah Sweeney | Featured Contributor
1) What you’re collecting.
2) Who you’re sharing with.
3) What you do with it.
Normally, information on web traffic is collected for two reasons – to contact users and to figure out where your web traffic is coming from. Make sure you lay out why your site saves this kind of information. The only way you can really collect personal information is if your users give it to you, so just say that any contact forms that are filled out could be used to contact the user in the future. Cookies are also useful for following web traffic. If the customer doesn’t disclose any personal information on the site, the cookie isn’t going to reveal anything new. But a cookie can be used to track how people got to the site, and what page they are on. That kind of information works to help businesses target their advertising, so if you collect cookies for that purpose, be sure to say so.
4) How you protect information.
You don’t have to cover every individual security protocol you use to protect customer information, but you should assure them that their information is secure. Chances are that your site already has policies in place to protect sensitive information. Give a brief overview of what those policies are, and if you are held to any third-party standards. Again, this shouldn’t be overly technical, but it should affirm your business’s dedication to user privacy.
5) Write for your industry.
6) Write in plain English.
Deborah Sweeney – Legal Expert, CEO, MyCorporation.com – Calabasas, CA
As CEO of MyCorporation Business Services, Inc. (MyCorporation.com), Deborah Sweeney is an advocate for protecting personal and business assets for business owners and entrepreneurs. With her experience in the fields of corporate and intellectual property law, Deborah has evolved from lawyer to business owner. She has extensive experience in the start-up and entrepreneurial industry as she has been involved in the formation of hundreds of thousands of businesses for MyCorporation.com’s customers.
Ms. Sweeney received her JD & MBA degrees from Pepperdine University. She is active in the community and loves working with students and aspiring entrepreneurs. She serves on the Board of Regents at California Lutheran University and is a founding member of Partners of Pepperdine. Deborah has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in the areas of corporate and intellectual property law. Ms. Sweeney is also well-recognized for her written work online as a contributing writer with top business and entrepreneurial blogging sites. She is a regular contributor on Forbes, American Express, Social Media Today, and BlogHer among many others.
In her ‘free’ time, Deborah enjoys spending time with her husband and two sons, Benjamin (8) and Christopher (6). Deborah believes in the importance of family and credits the entrepreneurial business model for giving her the flexibility to enjoy both a career and motherhood. Follow her on Twitter @deborahsweeney and @mycorporation.