by Erica Wiley We had the pleasure of kicking of the month with one of our clients Maria Andros, the Video Marketing Queen, at her Momentum 2013 event in Hollywood. It was a five star act; Amazing content and some of the brightest talent and professionals. These weren’t people procrastinating on an infinite list […]
by Erica Wiley It’s often a surprise how challenging it is to write your about page or author bio, isn’t it? After all, it’s definitely material you know. How hard can it be to share some information about yourself? And yet, the about page is often the last piece of content a client submits […]
by Erica Wiley I was cleaning out my desk drawers this weekend and found boxes of business cards. All the boxes were full, I mean literally no more than 5- 10 cards had been removed. One set of the cards had my previously married name. Another had a special promo on the back. All represented […]
by Erica Wiley Stop Getting Lost in Email With This Simple Project Management Tool How many times a day do you hunt through your email looking for a communication from your VA or an attachment from a client? When I added up all the wasted time searching in email, well, I did more than […]
You ever go to your competitor’s website and they’ve got a brand new design, that’s nicer than yours, and you think ” I can’t let this be” ?
So now you’ve got some fire in your belly, you’re interviewing web designers to bring some magic to your website and your asking all the normal questions… rates, testimonials, timeline. But what if you are missing the 2 most critical questions that could save you time and stress?
We’ve been talking about using your website navigation to lead your visitors through your sales process. If you follow the three previous steps: Intro, Rapport and Education, the Close will come naturally.
On a website, the Close is referred as the Call To Action (CTA.) This is the step where you instruct your website visitor what to do next to work with you. This usually includes opt-ins, contact forms, phone numbers and buys now buttons.
If your prospect is still on your site, that’s great news! She wants more information from you. However, most of your website hits are first time visitors and will rarely initiate direct contact, such as calling or completing a purchase.
3 Steps to Educating Your Potential Customers: Lead Them Out of Overwhelm and Into Oh-So Happy Purchasing Your Product
6 Tips To Boost Rapport With Someone You’ve Never Met: Turn a Cold Website Lead Into a Burning Hot Potential Client