by Eileen Ystheim Business owners like yourself know just what you need to do to market your business online successfully, and you’re already on top of the latest market trends: When it comes to blogging, you’ve got it covered. When it comes to doing social media, you’re busy turning new followers into raving fans. […]
by Lucy Render-Kaplan | Featured Contributor Public Relations is most often the team quickest to respond to (unexpected) situations clients may find themselves in. Because of this, PR is often looked at as the quickest-to-respond communications department. Brands will be remembered for a long time depending on how they act during this crisis and how […]
by Lucy Render-Kaplan | Featured Contributor Public Relations is vital for increasing your brand’s visibility. Not only can it help more people learn about your company and services, it can strategically speak directly to your target audience. A successful PR campaign generates media coverage, builds your status as a thought leader, helps develop trust and […]
by Christy Laverty | Featured Contributor Do you consider yourself a bit of an introvert? Getting press and PR for yourself and your business can be hard at the best of times but it can be even harder if you are someone who feels more comfortable behind their computer than out in the world. Good […]
by Christy Laverty | Featured Contributor Do you have a media or press page? Don’t think you need one? I believe every business and entrepreneur should have a media page. There are so many benefits to creating and maintaining a media page on your website. A media page certainly makes earning media a little bit easier. […]
by Michelle Colon-Johnson Publicity is a great way for an entrepreneur to establish credibility for their brand and products. In today’s world where everyone is trying to get their message heard, publicity continues to be one of the number one strategies that can catapult entrepreneurs into success. Every day, the media is approached by millions […]
by Rachel Cool | Featured Contributor Press releases have gone beyond their traditional use of landing media coverage and are used widely in internet marketing, search engine optimization and content marketing. But, even though press releases have taken on new roles, they are most effective when they are true to their roots. The Original Press Release […]
by Brittney Borowicz | Featured Contributor Working in marketing and public relations has introduced me to many people. These people have operated different businesses, worked in different industries and had different personalities. Despite all their initial differences, these people all had one thing in common: As soon as they hired me they asked, “so, how are you going […]
by Joy Cook | Featured Contributor On Twitter a single tweet is only 140 characters …now that is short. As attention spans get shorter you don’t want to be too verbose when pitching your ideas. According to tech guru Adeo Ressi, (former roommate of Elon Musk…yes THE Elon Musk and President/CEO of the Founder Institute), […]
