by Leslie “LAM” Miller | Featured Contributor Most small business entrepreneurs don’t have fully staffed marketing departments whose job it is to manage our brands, and when you’re enmeshed in the day-to-day operations, it’s hard to see the forest for the trees. At my own company, after one major web update seven years in, […]
Tag: rebranding
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Calvin Klein rebranding: who’s next
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by Natalie Antiuk In today’s business world, rebranding has become a significant part of running a successful enterprise. If well-thought and researched, rebranding assists in attracting new clients to the current business, as well as keeping all the clients interested. One of the recent successful examples of a rebranding campaign is the strategy followed […]
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Is It Ever a Good Idea to Re-brand Your Business? by Lisa Stein of @freelancemomcom
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by Lisa Stein As an entrepreneur, you likely have an endless stream of questions. How do I improve my call-to-action? What would it cost to hire an assistant? Should I launch a business-focused Pinterest account? Sometimes, the answer is of minimal consequence. Sometimes, it can mean all the difference. If you’ve ever considered re-branding yourself, […]