Tag: ROI

Checklist: Maximize Your Marketing Campaign ROI by @KendraLeeKLA

by Kendra Lee Business owners of more and more SMB companies that we talk with are frustrated because they can’t put a finger on the return on investment (ROI) from their lead generation campaigns. They’ve invested time, money and staff, but can’t articulate the value they’ve received. Use this 8-point checklist to evaluate the success […]

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