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Tag: Sales & Marketing

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Relationship Building Isn’t Dead, It’s Evolving – And you Should Be, Too by @KendraLeeKLA

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by Kendra Lee When I first started in sales for IBM in 1984, the buzz phrase that everyone was talking about was “relationship selling.” That phrase stuck for most of my time at IBM, but trendy new sales approaches and buzzwords seem to have taken over in recent years. For instance, in 2011, the Harvard […]

CONTINUE READING Relationship Building Isn’t Dead, It’s Evolving – And you Should Be, Too by @KendraLeeKLA 3 min read
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7 Marketing Trends That Will Likely Dominate 2015 by @MUmar_Khan

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by Umar Khan It goes without saying that the fundamentals of marketing will always remain the same, though the landscape seems to be changing at a near-blinding pace, thanks to how technology continues to evolve . Smart marketers know how to make use of these fundamentals at the right time. They also need to have […]

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6 Strategic Stories to Boost Your Sales and Grow Your Tribe by @eleanorbeaton

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by Eleanor Beaton When it comes to attracting clients, boosting sales and establishing your credibility, storytelling is the most important tool in your marketing arsenal. Why? Because our brains are hard-wired for story. Studies have shown we remember information we learn through stories best. What’s more, our inner “cave-woman brain” – the part of the […]

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