by Laura McLoughlin It is easy to feel daunted by the competition. You are one among hundreds, maybe thousands, of Shopify and other eCommerce stores. Although you are pleased with your site and your products convince you, you must find some way of standing out in the crowd. Encouraging a regular footfall is at the […]
by Dana Fiddler | Featured Contributor If you own a brick-and-mortar business, it’s time you implement a local SEO strategy! Local SEO is when Google and other search engines provide specific search results to a user depending on their geographical location. For instance, ever notice that when you are in a certain city if you […]
by Monika Beck | Featured Contributor Search engine optimization (SEO) and pay per click advertising (PPC) are two powerful tools to market your website. Each has its own strengths. Understanding how to leverage both approaches will create the strongest outcomes for your business. When deciding which marketing approach is right for you, consider these three […]
by Rachel Cool | Featured Contributor Search engine optimization. Those three words can be daunting to some bloggers, but SEO can actually be your best friend. When you understand how you can use SEO on your blog, you will benefit from more site traffic and a bigger following, both of which can add a lot […]
Search engine optimization (SEO) is one of the most underappreciated online arts. As a business owner, it can be daunting to try to navigate Google’s latest algorithm updates and stay on top of best practices when it comes to keeping your brand top-of-mind for consumers.
That doesn’t mean, however, that you can bury your head in the sand and ignore it. With SEO, the positive impact on your bottom line will be tangible, so it’s important to either: A) hire a professional who can execute the strategy for you, or B) make it your business to know some things you can do to maximize your individual efforts with things like link-building.