by Laura McLoughlin It is easy to feel daunted by the competition. You are one among hundreds, maybe thousands, of Shopify and other eCommerce stores. Although you are pleased with your site and your products convince you, you must find some way of standing out in the crowd. Encouraging a regular footfall is at the […]
by Michael Magnus When our daughter was 4 years old, her response to the devastation caused by Hurricane Harvey was “I want to give away my drawings to help the little babies whose houses got hurt.” We shared her story online, posted some pictures, and in two days she raised over $600 with her art […]
by Surbhi Bhatia | Featured Contributor Planning to start-up a new business but not sure how to market it and acquire your first customers? While the initial few months can be challenging to build customer trust, brand value and go operational, social media can be a great tool to help you jumpstart your initial customer […]
by Casi Yost | Featured Contributor Blogging seems to have become a dirty word with business owners. That and SEO are scary things to most people. I firmly believe they are critical to growing your business and give you an edge considering your competitors don’t want to do them either. I have a few reasons […]
by Casi Yost | Featured Contributor Let me start by saying SEO is not as scary as you think. SEO stands for Search Engine Optimization. It is only ambiguous because there isn’t an exact formula or clear cut answer as to how to do it. Why? Because SEO is essentially about making your website easier […]
As an online business owner or blogger, SEO is likely something you’ve heard about. Maybe you’ve tried to implement some simple strategies on your own but maybe, like many others, you’ve just felt confused and out of your element. SEO, when done properly, is a fairly straightforward process! Today we are going to talk about […]
by Dr. R. Kay Green | Featured Contributor The Pareto Principle states that roughly 80 percent of the effects come from 20 percent of the causes. It can be applied to many scenarios, but in business, it is often taken to mean that 80 percent of your sales comes from 20 percent of your customers. […]
by Renee Pedro | Featured Contributor Are you happy? That shouldn’t be hard to answer, but for some of us of it is. Many of us measure our happiness based on outside factors. where we are getting it wrong. Our distorted views of happiness are influenced by what society says happiness is. This isn’t new. […]
by Sharon Mendelaoui | Featured Contributor I am amazed at how many bloggers and website owners have not set up simple things on their website which help with increasing site traffic and exposure. I’m not talking about doing an SEO overhaul here, but straightforward stuff like adding sharing buttons to your posts. If you have […]
by Laura McLoughlin | Featured Contributor Guest posting is a common strategy for businesses hoping to boost their website’s authority. The backlinks you gain from other websites lend authority to your own, and help it to rise to the top of Google’s search results page, which, of course, leads to more traffic and more leads. […]
