Badly delivered content can do more damage to your business than sharing no content at all. It takes away your credibility and affects people’s perception of you. People want to do business with those they know, like and trust. If your content damages that relationship, you will find your sales dwindling.
All business is based on the premise that there is a problem out there and you have the solution to it. Think about it: if you make hair clips, you are helping tame my daughter’s hair. If you make lefty scissors, you are helping left handed people cut straight. If you own a Laundromat, you are helping people clean their clothes. All businesses solve problems.
by Shelagh Cummins If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.” –George Bernard […]