Tag: small business branding

Does Every Business Need A Brand? by @brandisnotalogo

Yes. End of post. Just kidding. But seriously, yes, every business needs a brand (and actually, already has a brand whether they focus on deliberately it or not). A strong brand is essential for standing out from the crowd (i.e. your competitors) as well as connecting and engaging with your audience. It’s what will turn […]

CONTINUE READING Does Every Business Need A Brand? by @brandisnotalogo 5 min read

Make Your Brand Your Anchor. 3 Tips for Brand Consistency by @iamronii

by Ronii Bartles | Featured Contributor What do you think of when I say the word branding? Your logo? Your brand story? Your official colors? The font you use? According to Dictionary.com a brand is: noun: kind, grade, or make, as indicated by a stamp, trademark, or the like: the best brand of coffee. a […]

CONTINUE READING Make Your Brand Your Anchor. 3 Tips for Brand Consistency by @iamronii 6 min read

5 Free Or Low Cost Branding Strategies For Creative Entrepreneurs by @BrandingCoachNY

As creative women in business, the fun part is finding original ways to make these brand experiences memorable for customers. To jumpstart this I like to step outside of the role of entrepreneur and into the role of customer by jotting down the last items I purchased, why I purchased them, and what the experience was like. Was it the gorgeous Pinterest board that led me to those amazing silk pillows on Etsy? Did that nutritionist really just answer my email personally and offer a 20% discount for my first purchase?

CONTINUE READING 5 Free Or Low Cost Branding Strategies For Creative Entrepreneurs by @BrandingCoachNY 7 min read
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