Yes. End of post. Just kidding. But seriously, yes, every business needs a brand (and actually, already has a brand whether they focus on deliberately it or not). A strong brand is essential for standing out from the crowd (i.e. your competitors) as well as connecting and engaging with your audience. It’s what will turn […]
by Sarah Marie Lau Starting a business means a hell lot of work upfront. It means you have to take huge decisions and small ones too. You put so much thought and energy and love in finding a perfect and unique name, choosing the right domain name and so on. Now, some of you may […]
by Ronii Bartles | Featured Contributor What do you think of when I say the word branding? Your logo? Your brand story? Your official colors? The font you use? According to Dictionary.com a brand is: noun: kind, grade, or make, as indicated by a stamp, trademark, or the like: the best brand of coffee. a […]
As creative women in business, the fun part is finding original ways to make these brand experiences memorable for customers. To jumpstart this I like to step outside of the role of entrepreneur and into the role of customer by jotting down the last items I purchased, why I purchased them, and what the experience was like. Was it the gorgeous Pinterest board that led me to those amazing silk pillows on Etsy? Did that nutritionist really just answer my email personally and offer a 20% discount for my first purchase?