by Michelle Christie
Social media plays a crucial role in the marketing campaigns of both online and brick and mortar businesses. In fact, it is the ultimate marketing tool of the 21st century – it’s free, easy to use and, when utilized properly, very effective.
But how can women entrepreneurs ensure that their social media management campaign is effective? That their social media efforts will allow them to strengthen their relationship with existing customers and help them grow their customer base? Following are three tips to help female entrepreneurs do just that:
Connect with people
The main purpose of getting into social media is to enable women in business like you connect not just with your target audience but with other people as well. Although your main focus is to build a strong relationship with your target audience, don’t take other people for granted – they may not be your target customers but they can refer others to you.
Create quality, consumable contents
The only type of contents women entrepreneurs should be creating are high-quality, valuable contents. The goal is to create “consumable” contents that are interesting, entertaining and helpful.
Don’t forget the “social” part of social media – engage and interact. Making connections is just the first step to achieving your goals. If you really want to have an effective social media management campaign, then you should start engaging. Make it a point to engage and interact with your audience.
You can post open-ended questions to start a conversation or you can comment on their posts or leave something on their wall.
Social media can contribute a lot in the growth of a business. Not only will it help you connect and engage with your target audience; an entire sales cycle – lead generation, lead conversion and customer support – can all happen within one social media platform!
It is important that women entrepreneurs like you utilize social media properly so that you can maximize its business-building capabilities.
Michelle Christie is a business consultant based in Westchester, New York. She focuses on helping small business owners harness the power of social media to build and strengthen the relationship with their customers online. Michelle is the founder of Motivators and Creators Women’s Group a professional membership organization for new and established business women interested in business networking, learning and achieving positive business results. www.macswomen.com