by Dr. Colleen Batchelder When I first tried to create an inclusive company, I thought I was doing everything right. After all, I opened up the office, got rid of the cubicles, and carved out time in morning meetings for group yoga and deep breathing. Wasn’t that all I needed to do? I thought […]
by Blair Kaplan Venables Having a social media strategy is required if you want to achieve specific goals with your social media. It will guide you on content creation and enhance your visibility. Many different elements need to go into a robust social media strategy. Over time, as the world of social media evolves, more […]
by Elaine Slatter During these crazy times, when face-to-face connections at events are not possible, have you thought about different ways to create video content? You don’t need to hire a videographer. All you need is a cellphone and the right equipment and setup and you can get started. In the beginning you may […]
by Lucy Render-Kaplan Public Relations is vital for increasing your brand’s visibility. Not only can it help more people learn about your company and services, it can strategically speak directly to your target audience. A successful PR campaign generates media coverage, builds your status as a thought leader, helps develop trust and increases your […]
by Lucy Render-Kaplan | Featured Contributor Social media has already done more for marketers and sales teams than traditional marketing can do, and in less than half the time. Not only can social drive people to your website (or any landing page you’d like them to visit, really!) but it exposes you to people around […]
by Scot Duke | Featured Contributor It is really good…I mean REALLY GOOD…to see businesses who service other businesses finally reaching out to find out why their very expensive venture into social media marketing is not working. Truly, many of them need to start all over and change their thinking on how to market to […]
by Jodi Jill | Featured Contributor Chrissy Teigen Twitter dominates the social media platform. There isn’t a month that goes by that the celebrity isn’t highlighted in the Twitter Moments section and she gets thousands of likes, retweets and posts. Chrissy Teigen’s Twitter messages are empowering in every way. If there is any female celebrity […]
by Sharon Mendelaoui | Featured Contributor Recently on one of my Facebook networking groups, someone posted a photo gif about her frustrating day. Then she said, “how do you all feel?” The result was hundreds of comments filled with animated gifs featuring people banging their heads against a wall, falling, crashing into things, rolling eyes […]
by Elaine Slatter If you are thinking that LinkedIn is just a resume site if you are looking for a job, you are not alone. Although LinkedIn has been around for 15 years many entrepreneurs do not realize the power of LinkedIn. It is THE business social media platform for business. I call LinkedIn, “Facebook […]
by Dr. R. Kay Green | Featured Contributor The first half of 2017 has come and gone, and the social media landscape has remained ever changing. Facebook, Twitter, LinkedIn, and Instagram and more have continued to update their platforms, changing the way that people interact with each other — and changing the way that brands […]
