Tag: social media strategy

The ROI of Finding The Right Digital Platform to Market Your Business Online by @DinaArsenaultPR

by Dina Arsenault | Featured Contributor The ROI of social media is your business will still exist in 5 years.” – Erik Qualman A statement that rings truer today in 2017 than it ever has before.  But, the answer is not simply to have a presence online, it is to have the right presence on […]

CONTINUE READING The ROI of Finding The Right Digital Platform to Market Your Business Online by @DinaArsenaultPR 10 min read

Creative Entrepreneurs and Premium Pricing by @mayachendke

by Maya Chendke | Featured Contributor   Setting the Scene for Premium Pricing As an expensive hobby, the horse industry is particularly brand conscious. So when Sarah Hansen set out to build a fashion brand for it, she knew she had to create coveted products at a premium price. Sarah’s company, Hansen Equestrian, has been taking […]

CONTINUE READING Creative Entrepreneurs and Premium Pricing by @mayachendke 7 min read

7 Social Media Marketing Strategy Myths that Need to Stop by @SocialSavvyGeek

by Laura E. Pence | Featured Contributor  There are many things that business owners “know” about marketing. Unfortunately, there are some rumors and myths that persist in online marketing even though there is little, if any, truth to them in practice. Without further ado, here are the 7 most common misconceptions that I face from […]

CONTINUE READING 7 Social Media Marketing Strategy Myths that Need to Stop by @SocialSavvyGeek 9 min read

Tis The Season For Giving Back by @LUCYrk78

by Lucy Rendler-Kaplan | Featured Contributor Many businesses realize that affiliating themselves with charities are not only a great opportunity to get involved in giving back, but it is also a powerful marketing tactic. The business gets to develop a larger network and it helps others at the same time. Consumers like to associate themselves […]

CONTINUE READING Tis The Season For Giving Back by @LUCYrk78 6 min read

Make Your Social Media Great by @mwqpr

by Michelle W. Quinn | Featured Contributor Social media can be exhausting. It involves pinpointing a target audience, followed by posting at relevant times with strategic creativity. The job is underestimated. It’s almost like a layered cake, where the separate hidden layers are what make it great… Who knew posting pictures could have this much to it? What […]

CONTINUE READING Make Your Social Media Great by @mwqpr 3 min read

Building Brand Loyalty through Surprise and Delight by @lucyrk78

by Lucy Rendler-Kaplan | Featured Contributor Smart brands know that they are driven by their consumers, that without regular repeat buyers and without reaching new potential consumers, they won’t stay in business for long. Smart marketers know the value of personalized one-on-one relationship building, and that nurturing those relationships requires going above and beyond ‘typical’ […]

CONTINUE READING Building Brand Loyalty through Surprise and Delight by @lucyrk78 11 min read

Simple Ways to Build Trust on Social Media by @LUCYrk78

by Lucy Rendler-Kaplan  | Featured Contributor  Every day on social media you see people talking about the importance of brands learning how to engage with their consumers, be more “human” and above all, be honest and transparent. Think about your life – how long would you stay friends with someone you didn’t trust? Would you […]

CONTINUE READING Simple Ways to Build Trust on Social Media by @LUCYrk78 8 min read
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