by Dina Arsenault | Featured Contributor Bing, you get a notification on your phone from your Facebook notifications, you click on it to see what it is and low and behold you have been added to another Group! Are you excited or angered? Let’s be honest, Groups have about the same popularity as Game Requests […]
Tag: social media strategy
The ROI of Finding The Right Digital Platform to Market Your Business Online by @DinaArsenaultPR
by Dina Arsenault | Featured Contributor The ROI of social media is your business will still exist in 5 years.” – Erik Qualman A statement that rings truer today in 2017 than it ever has before. But, the answer is not simply to have a presence online, it is to have the right presence on […]
The Social Etiquette of Social Media by @DinaArsenaultPR
by Dina Arsenault | Featured Contributor Now we all have become well acquainted with the ins and outs of how to use social media either for personal or business purposes. We certainly have come a long way from AOL message boards and MySpace that is for sure. Marketing your business digitally is no longer a […]
LIVE Video – The Revolution in Social Media Marketing by @DinaArsenaultPR
by Dina Arsenault | Featured Contributor They say that a picture is worth a 1000 words – So that MUST mean online video is worth 1000 times that to your overall digital business marketing strategy – This I can attest to. “The single most important strategy in content marketing today is video. Whether it’s video […]
Creative Entrepreneurs and Premium Pricing by @mayachendke
by Maya Chendke | Featured Contributor Setting the Scene for Premium Pricing As an expensive hobby, the horse industry is particularly brand conscious. So when Sarah Hansen set out to build a fashion brand for it, she knew she had to create coveted products at a premium price. Sarah’s company, Hansen Equestrian, has been taking […]
7 Social Media Marketing Strategy Myths that Need to Stop by @SocialSavvyGeek
by Laura E. Pence | Featured Contributor There are many things that business owners “know” about marketing. Unfortunately, there are some rumors and myths that persist in online marketing even though there is little, if any, truth to them in practice. Without further ado, here are the 7 most common misconceptions that I face from […]
Tis The Season For Giving Back by @LUCYrk78
by Lucy Rendler-Kaplan | Featured Contributor Many businesses realize that affiliating themselves with charities are not only a great opportunity to get involved in giving back, but it is also a powerful marketing tactic. The business gets to develop a larger network and it helps others at the same time. Consumers like to associate themselves […]
Make Your Social Media Great by @mwqpr
by Michelle W. Quinn | Featured Contributor Social media can be exhausting. It involves pinpointing a target audience, followed by posting at relevant times with strategic creativity. The job is underestimated. It’s almost like a layered cake, where the separate hidden layers are what make it great… Who knew posting pictures could have this much to it? What […]
Building Brand Loyalty through Surprise and Delight by @lucyrk78
by Lucy Rendler-Kaplan | Featured Contributor Smart brands know that they are driven by their consumers, that without regular repeat buyers and without reaching new potential consumers, they won’t stay in business for long. Smart marketers know the value of personalized one-on-one relationship building, and that nurturing those relationships requires going above and beyond ‘typical’ […]
Simple Ways to Build Trust on Social Media by @LUCYrk78
by Lucy Rendler-Kaplan | Featured Contributor Every day on social media you see people talking about the importance of brands learning how to engage with their consumers, be more “human” and above all, be honest and transparent. Think about your life – how long would you stay friends with someone you didn’t trust? Would you […]