by Manon Leroux The best way to promote an event without actually “promoting” it is by creating conversation around it. A conversation creates collaboration, reach and genuine interest in the topics itself (in this case your event). Now the best way to create conversation on Twitter is by using #hashtags. These allow for one constant stream of […]
It’s not the fun sexy part, focusing on your business goals when creating your social media campaigns. Aligning your business goals with your social media goals, often is the missing step for both big and small brands.
Social media offers businesses a path to gain trust, credibility and longevity. Even a few years ago, reaching a larger audience was not within a touchable distance for small business, no matter how well you danced in your industry or vertical.
