Tag: social medial influence

Influencer Marketing 101: How to Select the “Right” Influencer for Your Brand by @DrRKayGreen

by Dr. R. Kay Green | Featured Contributor With consumers getting wearier of traditional marketing every year, more and more companies are turning to influencer marketing to reach people in a more authentic, organic way. By definition, influencers are “Individuals who have the power to affect purchase decisions of others because of their (real or […]

CONTINUE READING Influencer Marketing 101: How to Select the “Right” Influencer for Your Brand by @DrRKayGreen 9 min read

Social Media Basics: Understanding influence by @SarahArrow

In working out whether to market your business on social media platforms you need to understand how influence works in the real or offline world.

Back in those long dark days before the web, people asked each other for recommendations and advice when they made a major purchase. That’s part of being human; we’re social creatures and we’re influenced by other human beings especially ones that we like and admire. We associate certain aspects of success with the items we see successful people using.

CONTINUE READING Social Media Basics: Understanding influence by @SarahArrow 9 min read
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