She Owns It

Celebrating, Connecting, and Supporting Women Entrepreneurs

How to Stand Out As a Solopreneur by @DONNAAMOS

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by Donna Amos | Featured Contributor 

Building a business as a solopreneur can be fun, yet overwhelming. The most important job you have is working to stand out among the competition. This requires the right amount of focus so that you are continuously working toward more leads and sales inside your business. Here are tips that will help you build a larger business year over year.

Stay Consistent

Stick to the plan you’ve laid out for your business. Get ready for being challenged on your journey and understand that a business owner’s path is never a continuous upward climb. You’ll encounter difficulties and challenges on your way to the top. There will be times when it feels as though nothing is working. That’s when you need to be consistent in your effort to identify what works and what doesn’t. Course correct and continue onward from there.

Develop New Skills

Work hard to develop new skills that help build your business. For example, you need to become good at the following skills as a business owner:

  • Leadership
  • Marketing
  • Copywriting
  • Content creation
  • Networking
  • Consistency

You’ll discover that your business profits will increase the more you broaden your skillset.

Attend Networking Events

When things return to somewhat normal then get back out there. Attend local events to meet and network with future customers. Use your Chamber of Commerce to find out about the various events happening in your local area. Many virtual events are available now. Check out Meetups and begin building your network. Practice your what you do dialogue and get it down to 30 seconds: who do you help, what is the problem you help them with and what are the results after working with you.

Would you rather build your business entirely online? Try the hundreds of Twitter chats that occur each day. As your Twitter account grows, start your own chat and get conversations going that eventually end up with bringing new customers on board.

Use Testimonials Effectively

Nothing stands out better to potential customers than seeing what your current customers say about you. Testimonials are social proof in a world where people need to see that others are happy with your product or service. Get creative in the beginning by capturing screenshots of nice comments customers have made on Facebook or Instagram. Ask those people if you can show their headshot and comment as a testimonial to others.

Join Facebook or LinkedIn Groups

Take the time to build a reputation as an expert inside LinkedIn or Facebook groups. Don’t overtly promote and sell in these groups. Instead, offer tips and expertise that show that you’re there to help others. Do the following inside these groups:

  • Contribute to the threads
  • Answer questions
  • Engage with other members

You’ll soon be an expert authority in that community. Opportunities to do business will arise when others in need of your help start reaching out to you personally.

Stay In Contact With Customers

Use snail mail or email to stay in contact with former and existing customers. Nothing stands out more in today’s world than a simple thank you. Thank them for being a customer and ask how you might help going forward. Mention any special offers you have at this time, as well.

Consider a quick video message using a tool such as Loom. Send a thank you note in the mail. Anything you do to personally connect with customers will go a long way in gaining their business again and again.

Create a Facebook Business Page

Create a Facebook page and become active on it. You can get comments, reviews and messages from leads and customers on your page. Use various forms of content to connect with prospects, such as:

  • Videos
  • Quotes
  • Mini-articles
  • Ads

Use Facebook Live to periodically get yourself in front of followers. More people will show up for these sessions as your number of followers grows because Facebook notifies them when you start a new Live session. Use your Facebook Live sessions to:

  • Provide helpful tips
  • Inform leads about sales and promotions
  • Use it as a selling webinar

Use Instagram Effectively

Stand out on Instagram by using images effectively. Make sure your profile is completely filled out with a link back to your most important URL. Use a high-quality profile picture and research hashtags that are relevant for your business.

Use stories to engage with your fans. Post excellent images on a daily basis with the correct hashtags so your core target market can find you. Convert your account to a business profile after reaching 10,000 followers so that you can add links to the stories that you post. This will increase the amount of traffic over to your email opt-in landing pages.

Stand Out With YouTube Marketing

People are increasingly consuming video content online. Start a YouTube channel and publish weekly video content to it. This is one of the most effective ways to stand out as a solopreneur if you work at your channel consistently. Your subscriber base will grow steadily if you post great tips and ideas and encourage viewers to subscribe.

YouTube videos will help your website search engine rankings improve as well. The reason is that you can embed your videos on your site’s pages. As your visitors watch these videos, Google notices that they’re on your site for a longer amount of time. This is one of the metrics that helps improve your overall search rankings.

Don’t forget to optimize your videos for quality rankings in the YouTube search engine. Optimize by using:

  • An attractive video thumbnail
  • Detailed descriptions
  • Keywords
  • Linking to other relevant resources

Stand Out With Your Website

One of the best ways to gain customers inside your small business is getting good at attracting prospects who are further along the buying cycle. Some people are online searching for general information around your topic and niche. Others have done their research already and are now just about ready to buy.

You want to create content on your website that attracts both types of people. However, the more you can attract the people who are ready to buy, the more effective your search engine optimization (SEO) efforts will become.

Your website will stand out well if you focus on putting out excellent content that informs and educates. Do keyword research and find keywords that have the following words in them:

  • Buy
  • Review
  • Top
  • Comparison
  • Price

These terms indicate that your visitor is looking for the best company to buy from. If your content gets found in the search engines for those types of terms, then you will notice an increase in the quality of your site’s visitors from a purchasing standpoint.

Don’t forget to also create “how-to” content to capture visitors just starting down their research path. You’ll have the ability to capture them as leads and nurture them into buying from you later.

Use Email Marketing Intelligently

Your ultimate goal to stand out as a business owner should be to build an email marketing list. An email list allows you to market to your prospects over time until they trust you enough to buy your products or services. Work hard to place strategic ways for people to become email subscribers on your website and social media channels.

Send out weekly or bi-weekly newsletters that provide helpful content for your subscribers. Educate them and help make their lives better. Link them to your new blog articles or social media posts. Send them to your latest YouTube video. Ask yourself how you can best nurture them along so they come to trust you enough to buy from you.

If you take the time to build a large email newsletter list over time, then you will discover that you can often create revenue on demand by sending out the right offer or discount at the appropriate time.

Standing out as a solopreneur isn’t as difficult as you might think it is. Yes, the marketing world is a noisy one with many business owners trying to get their messages out. Your job is to use the above tips in a way that resonates well with your target market. Teach them something valuable first. They will notice that you’re different from your competitors and will buy from you.

 

How Public Relations Can Benefit Your Brand by @lucyrk78

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by Lucy Render-Kaplan | Featured Contributor 

Public Relations is vital for increasing your brand’s visibility. Not only can it help more people learn about your company and services, it can strategically speak directly to your target audience. A successful PR campaign generates media coverage, builds your status as a thought leader, helps develop trust and increases your presence, which leads to more sales, new clients and even potential investors.

Develop Brand Identity

Getting the word out about who your brand is and why you exist is important! Only you can tell the unique story about your product or services and why people should choose you over other similar brands. If the public doesn’t know that you exist, you are missing out on sales and helping others via your services.

Grow Trust and Credibility

People buy from people they trust. More and more, consumers are growing wary of companies telling them who they are – they’re listening to others recommendations. When a company keeps popping up in the news or written about by a journalist people follow is not only beneficial in building trust, it can directly lead to sales. Being featured in the press – especially in this day and age, where social media outlets can distribute your articles across the entire spectrum of Internet users — allows you to leverage this attention as support for your cause. Create a press page on your company’s website so you can display your success in the press to viewers.

Thought Leader Spotlight

Your PR agency can work with the founder of your client’s brand or a spokesperson from the brand on how to best present on camera and in interviews with the press. They can then pitch them to talk as an expert in industry-related news. Having an internal spokesperson serve as an expert is a great way to grow awareness about your company and is key in growing brand awareness.

Create Buzz

A public relations campaign can help share your key messages, create or boost brand buzz and help you build an engaged following, leading to more exposure, clients and brand awareness.

Attract Donors & Increase Funding

Earned media coverage can attract donors and investors to help increase funding.  Media coverage is often vital and can be a deciding factor in how they decide to give.  A powerful PR campaign shows that you invest in your business, your reputation and have a commitment to growth, which is very attractive for funders.  The right media placements at the right times can be used to attract the attention of VCs and other investors. With the right messaging and strategy, PR increases your credibility as a stable and potentially lucrative investment target. So why do PR? If you’re an early- or mid-stage company, your next round of funding may depend on it.

If any of these reasons appeal to you, securing a publicist or signing with a PR firm may be the next step to level up your business.

5 Lead Generation Strategies for Solopreneurs by @DONNAAMOS

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5 Lead Generation Strategies for Solopreneurs

by Donna Amos | Featured Contributor 

There are tons of ways solopreneurs can make money online and offline, thanks to powerful digital technology, affordable mobile devices and the internet. And many of these micro-businesses can be started on a shoestring budget of under $1,000 – or even under $100! As long as your lead generation efforts are bringing in new customers, there’s virtually no limit to how quickly you can scale your side hustle into a full-time business.

You might be a blogger and vlogger, creating content for your subscribers on your website and social media accounts, making money through ad revenue and affiliate marketing.

Or perhaps you could do freelance work offering B2B services to local small businesses.

Or you might run a small brick-and-mortar biz out of your garage or public storage unit, selling products via online marketplaces like Amazon, eBay and Craigslist.

You can also provide services directly to consumers as an independent contractor and through online apps like Uber, Postmates, Rover and TaskRabbit.

As a solo entrepreneur, you have tons of options today. But whichever path you choose for your lifestyle business, you will need a steady flow of new customers coming in every month in order to be successful.

So with that in mind, here are five lead gen tips to help you get more clients and more sales this year. Most of these methods are designed to bring in new leads online, but there are also some offline guerrilla marketing tactics here that still work really well for certain types of solo businesses.

1. Optimize Your Website to Capture Leads

Before you start investing time and money trying to scrape up traffic to your website, first make sure that your site is ready to receive those new visitors and convert them into subscribers, leads and paying customers.

Give your website visitors and blog readers plenty of opportunities to subscribe to your mailing list and receive free blog content, updates, and promotions. You should have subscriber boxes and contact forms on every page of your site. In fact, having multiple forms on each page isn’t a bad idea. Make use of your site’s header, footer and sidebar areas along with including custom lead capture forms on landing pages and service pages.

You should also have free lead magnets set up on dedicated landing pages in order to build your email list. These lead magnets, such as ebooks, infographics, and reports, are powerful tools for quickly grabbing new subscribers.

Then you could also segment your list based on reader interest and engagement and set up custom email funnels for each group to minimize unsubscribers and spam reports.

Remember, it’s not always about the hard sell. Sure, some people on your site are ready to buy, so you should make it easy for them to do so without having to click on a million links to find the “Buy” button. But most of your site visitors aren’t yet ready to whip out their credit cards – they’re just browsing or killing time on their lunch break.

So if you can catch their interest, offer some free value with your blog content and lead magnets, then you can at least get them into your email funnel and social media channels to start building a relationship with them that will eventually pay off for you and them.

2. Buy Ads on Google and Social Media

Compared to old-school marketing strategies like TV and radio spots, billboards, magazine ads, and late-night infomercials, digital ads on Facebook, LinkedIn and Google are way underpriced.

Unlike “Big Media” advertising in the old days – when national ad campaigns could easily cost millions of dollars per month – you can start running social media ads for a couple of hundred bucks.

And if you target those ads effectively, you can actually start seeing results in no time.

3. Collaborate to Build Authority and Reach

There are tons of ways to build relationships with other influencers in your niche and piggyback your brand message onto their content and vice versa in order to rapidly expand your audience, brand recognition and industry authority. Here are just a few ideas on how you can get started:
– Guest blog posts
– Podcast interviews
– Youtube video collaborations
– Live local meetups
– Online hangouts
– Charity fundraisers

By offering time, content and value to other influencers, charities and brands in your industry and related industries, you can quickly reach new markets and new customers who have never even heard of you but are part of your target market.

The secret is to choose influencers that are a good fit and then give plenty of value first before asking for something in return. Don’t just spam a bunch of influential bloggers and brands who are light years ahead of you and expect them to jump at the chance of featuring you on their blog or podcast. Reach out and spend some time becoming a part of their communities. Contribute first – genuinely and sincerely – before asking for anything for yourself.

If you give and give and give some more, and assuming you are building a great brand that offers tons of value, you’ll find plenty of collab opportunities eventually beating down your door. That’s when your reputation and reach will begin to expand exponentially.

4. Go Where Your Clients Like to Hang Out

The tricky thing about the internet is that you can reach just about anyone and get your brand and your content in front of them – but you have to know where to look.

Facebook ads can be super-effective, but only if your target customers hang out on Facebook every day. If they’re usually on TikTok and Youtube but only have a neatly-scrubbed-but-never-used-dummy-account on Facebook to please their nosy parents, then you’re wasting your money on all those Facebook ads.

Once you’ve located your target market and the platforms, forums, subreddits and social media groups where they spend their time, you can then start pouring your ad spend into the places that make sense.

But don’t think that you can’t reach them without paid ads. Joining those groups and forums and contributing helpful ideas for free pays off too. You just need to follow the rules and avoid coming across as spammy and overly-promotional. If you take your time to build relationships and offer value first, you’ll get plenty of chances to slide into those DMs and actually pick up leads that convert.

5. Pass Out Flyers and Business Cards Like Crazy

While the internet is all the rage these days, there are still some very effective ways to grow your solo biz and get sales without plugging in. Yes, we’re talking about flyers and business cards. It turns out that people still use them. If you’re operating a business that sells to local customers, then door-to-door flyer marketing might work really well, and it’s great because you can target your location easily.

And of course, no matter what kind of business you run, you should always have a few business cards in your pocket. Because every conversation is a chance to grab another subscriber and work on converting them into a customer.

Here’s an example.

If you’re starting up a lawn care company like this kid, with a few bucks you can have someone on Fiverr design a 8.5” x 5.5” flyer. Make sure it has a distinct discount coupon code to distinguish it from other deals you are offering through online ads or other marketing methods. Then email the file to your local print shop, go pick up the flyers and hire someone on Craigslist to pass them out to every house and business in your service area.

Solopreneurs have so many options for creating online and offline businesses today, and the low cost of entry makes it ridiculous for anyone to not take a shot and start one – or two or three. As long as you’re offering a product, service or content that helps people, you’ll be able to grow an audience and make money by selling to that audience. If you’ve already got your biz up and running but aren’t getting a lot of clients, try these five lead generation strategies so you can get more sales.

Dear Mom Juggling a Business and Young Kids…. by @Sarah_Strunk57

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Image courtesy of http://www.facebook.com/simplysarahshop

by Sarah Strunk

For the past 5 years I have been trying to run my business with small toddlers at home, a deployed spouse, moving 4 times (yes 4 times in 5 years). I often felt like I was either rocking my business and failing my family or rocking my family life and letting my business suffer. The guilt was out of control!

I can’t tell you how many times I felt like everyone was having their careers take off and here I was changing diapers and losing my mind all wishing I could be them. I cried on the floor of my office many times, and decided to throw in the towel even more than that. I can’t tell you how many times I posted on my Facebook “I quit! I’m done, I can’t do it!”

I tried everything, from hiring help, to folders and binders, all sorts of organizational programs and even accountability partners. No matter how hard I tried I just couldn’t make it all work. What IS wrong with me? I thought. I’m just not good at this, I guess I’m just not wired to get the laundry done and make dinner. I fed my family dino nuggets 5 nights this week and yet I still am drowning? What gives?!

Every now and then I’d have good weeks, I’d get on kick and feel like I was on a rolling and then bam- a kid would get sick, my hubby’s schedule would change and It would throw me off again.

I was constantly apologizing to everyone; to my customers for not getting their orders out on time, to my husband for being grumpy, to my kids for snapping at them. I felt like I spent more time apologizing than anything else

I wanted to ENJOY my kids and this season but truly I wasn’t. I wanted to ENJOY running a business. I was hesitant to open my inbox because it was someone asking where their order was or requesting something else.

I was so annoyed because people wanted to buy things from me? HA who does that? Then I’d feel like a huge jerk for complaining. “Gosh, It’s just SO hard when people want to pay you money for things”. I mean really…. it was bad folks.

SO If this is you, if you feel pulled in 20 directions and find yourself not enjoying much of this season in your life, listen to the follow statement…

“Honor the Season you are in”..That means give it your all!!! There are times where we have to choose what we’re going to place on the top of our list, and for a season, it may be a step back.

It resonated so deeply with me, and I instantly realized what I needed to do. My season was being a mom to my young kids. That was my purpose. God gave me these beautiful blessings and all I kept thinking was how can I get them to leave me along long enough to finish and order. How awful was that?

I realized I was going to miss this brief moment in time it if I didn’t pull myself out of it and take a step back. I decided right then to give myself grace and allow myself to take a step back. I didn’t need to do it all and prove anything to anyone. I disabled my Facebook business page for several months. It was challenging but I felt a HUGE weight lifted as soon as I hit “unpublish”.

We didn’t require the money, though yes things got tighter. You’re kids are only young once, they only will want you to sing them 12 songs, and kiss their boo boo’s, and read them “Goodnight Moon” 5 times every night for so long. Look at every mom of teens or adult kids what do they say when you’re fighting your toddler in the aisle of Target- “oooh they grow up so fast!” “Don’t Blink” “I miss those days”. What?! You miss this?! You can HAVE this lady because I am SO DONE! Haha.

But I also know that I it’s alright to feel that way, I can be confident in sending him off into the world because I took my step back, I decided to devote my time to him. I enjoyed or mostly enjoyed every little moment (minus those tantrums), I took the time to love and kiss and cuddle and waste 3 hours watching cartoos together instead of working on orders.

There were plenty of random ice cream trips after school, or park days and adventures with him too. Look, you will NEVER regret making time for your kids, ever. You’ll never look back on their little years and think “Man I wish I would have worked more.

If you HAVE to work then by all means, go for it, I’m not saying to give up your job completely but if you are STRUGGLING with kid time or work time, just give yourself grace. Know that your work will still be there, people will still want your one of a kind creations. You, my dear, are a creative genius, you WILL come up with more ideas and life will NOT pass you by, you will end up being blessed beyond your wildest dreams!!

 

 

Sarah Strunk is a military spoud, Boy mom and creative entrepreneur. Starting a business shorting after delivery her second son, she fought through sleepness newborn nights, deployments, and everything else young motherhood throws at us in todays world!

Today she is a multiple six figure earner and is proud that she perserved through every trial and has a booming career today. She wants you to know you too, young mom, you CAN do this!

Gig – Sharing – Youpreneur – [Ec]onomy by @SBSLEducSoltns

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by SJ Barakony | Featured Contributor 

 

‘Lean in … it’s growing daily.’

 

As this blog goes live, we find ourselves on a chronological cusp; it’s not just A New Year’s Eve/Day:  it marks an entirely new decade!

The 2020’s will bring us untold innovation which’ll make us do double-takes; one trend, though, that we can better understand since it’s been growing since ~ 2008 ?

 

A > It has multiple monikers:  Gig / Sharing / Youpreneur. 

 

All = synonyms for an independent workforce which’ll continue to improve day to day life, so long as we don’t stoke fear, assume, become too comfortable, or let corporate entities dictate the narrative.

Here’s a fundamental Q:

 

How can we entrepreneurs be trailblazers for our peer generation, those older, and, yes, younger, for this economic paradigm?

 

Gigs are Great

We’ve likely heard, or know someone who’s a ‘side’ hustler; this person’s also a side ‘gigger’.  She’s pursuing gig economy income, driven not by trading units of time for currency/dollars & cents; rather, via representing a product/s, service/s, &/or sharing her specialized knowledge in/to the marketplace, earning $$ in return.

This infographic offers a flyover, showing how many ‘gigs’ are available, just via smartphone apps.

Yet, there is far more at ‘work’ here: Entire new business models have, and will continue to be formed. One recent example?  Click here.

The back to back [ ‘blue’ & ‘white’ collar ] industrial ages shall continue to be supplanted by gigs, although it will necessitate re framing, challenging 20th century assumptions, & being willing to exchange calculated risk for more time & financial flexibility.

 

For it matters not, how much we own, the cars . . . the house . . . the cash. What matters is how we live and love and how we spend our dash.

 

― Diane Mulcahy, The Gig Economy: The Complete Guide to Getting Better Work, Taking More Time Off, and Financing the Life You Want .”

 

Sharing = Collaborative = Interdependent   

‘Share & share alike ..’ – weren’t we told this by a doting parent(s), or maybe a primary school teacher at some point?

However, as we aged into adulthood, and started our business(es), we might’ve forgotten this sage advice. We either learned how to be dependent ( ‘employ’[ee] – to be used (utilized)) , and/or that we had to be a cowgirl, & do entrepreneurship all by ourselves, as an in-dependent.

Not so fast!  Sharing economic models enable us to rebuild trust with our peers, be inter-dependent, and find/leverage ways to collaborate & partner with others.

This visual is worth many words.

 

Multisided Platforms / ‘Matchmaker’ Economics

This new economic era is restoring and flat out creating new sparks of creativity that were lost in the very linear, centralized, & hierarchical industrial ages preceding it.

This terrific post will make you think; next time you grab your smartphone & search for an AirBnB, you’ll look at this research in a fresh way.

Matchmaker (‘ing) is worth trillions – it squeezes inefficiencies out of conventional producer/seller→ consumer/buyer bilateral relationships & builds bridges. It is beyond intriguing & sits squarely in this new [ec]-onomy.

 

What’s a “You” Preneur, anyway?!  

YOU ‘re worth far more than a rigid, pre-defined wage, salary, or compensation package. Shouldn’t your pay be aligned with the absolute value you deliver to your clientele, & not based on the usage of space & time ( = occupar / occupation ) ?

Most, if not all, entrepreneurial minded people reading this would say ‘absolutely!’

Thus, we’ve 2 words fused together, creating a combo which richly reflects the spirit, heart, & mindset of this new economic model:  YOU + [entre] preneur.

 

Overcoming …   

There are 5 (‘for the hand’) root issues which stand in the way of ‘giggers’ & ‘youpreneurs’ ‘sharing’ more & building a stronger entrepreneurial edifice in the 2020’s:

 

  • Our 125+ year old schooling ( not truly education ) tracks, ‘K-12’
  • Fear ( cynicism, unhealthy skepticism, & negativity )
  • A completely broken political system
  • The incumbent hierarchies

&

  • Comfort/familiarity

 

We can hurdle over the first by focusing on self-directing our education & loosening the grip of credentialed degree signaling ( esp if we have staff ); next, we can win out over fear by being faithful & focused; thirdly, how about turning towards local elections to drive grassroots transformation upwards to state/provincial &/or national/federal offices?

Fourth, be wise to what the ‘status quo’ says, and especially does. Often times, they’ll attempt to buy influence through the deeply flawed politics of today. Don’t let them; put your trust in your own small business & those of your peers. Lastly, don’t rest on your laurels or read your own press clippings. Always strive to sit in a learning zone.

 

Future = Free: IF we Choose

Many step up to ‘be their own boss’ ; yet, the promises heralded in transition tend to be lost in the haze of working harder, not smarter.

Freedom is such an overused word; for the purposes of this post, let’s frame it this way: It’s having many conscious choices always available to match with our  most irreplaceable asset, time.

The ultra flex & portability available in the gig/sharing economy is there for the taking. Lean into it!

 

Twitter ‘To-Do’s 

Youpreneur

Sharing Economy

Future Workforce

VisualCap

Suitcasepreneur

 

Let’s ‘future’ proof …

… your business(es).

Be unique & willing to unlearn what you were taught in a conventional classroom about economics & entrepreneurship.

 

A dozen things I’ve learned about …

6 Ghosts of Fear

 

… Multisided Markets

The Matchmakers 

 

Mutual Aid Societies & the Gig Economy

Rise of the Youpreneur

 

Read to Lead

25 Ideas …

 

Summing up … 

  • A major milestone is upon us!
  • A fundamental question …
  • Multiple monikers
  • Multisided & matchmaker
  • 5 challenges
  • “Free”dom
  • ‘Future’ proofing

 

Thank YOU for reading!

____________________________________________

20 Business Ideas for Solopreneurs by @DONNAAMOS

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biz ideas

by Donna Amos | Featured Contributor 

According to Startups.com, 73% of all US-based businesses are solo, or solopreneur, businesses. TaxFoundation.org reports that there are over 23 million sole proprietorships currently operating in the United States, making it by far the most popular form of business ownership. And that number is reportedly on the rise as more people become disenchanted with the typical corporate structure and its undependable reputation for stability and longevity.

However, many huge corporations actually began as solopreneur enterprises and grew into other business structures. Some of the most famous include:

Whether or not you plan to go big in the future, a solopreneur business is a great way to begin. In fact, thanks to the Internet, there are many ways to launch a solopreneur business remotely, right from the comfort of your own home. Many of the examples below are Internet-based businesses. Others may require more human interaction.

Affiliate Marketer

Affiliate marketing allows you to share links to specific businesses or products and then earn a portion of the sales you direct to those companies.

Blogger

If you’re looking to build a business around your writing skills, you can start your own blog and manage it on your own, then make money through advertisements or sponsored content.

Bookkeeper

For another profitable opportunity to work with business clients, you could offer bookkeeping services for businesses looking to outsource that function. Many small businesses need this service but cannot afford to pay larger services for it.

Virtual Assistant

Virtual assistants handle various tasks for businesses like email, payroll, transcriptions, scheduling, and social media management. It’s something you can do on your own from home or another remote location.

Consultant/Coach

Consultants or coaches specialize in a service or career type and then teach others how to succeed in their specific niches. If you have many years of valuable experience, you can pass on that wisdom to others through group or one-on-one coaching.

Social Media Manager

For social media savvy solopreneurs, you can offer your services to other businesses to schedule social media posts and manage their accounts. This can be very lucrative for the knowledgeable solopreneur.

eBook Author

You can also focus on writing more long form content and then self-publish your own eBooks to sell. Many self-published authors are very successful. This business takes time to scale into a full-time income, however.

Freelance Writer

Offer your writing services to other businesses looking for blog posts, ghostwriting, sales emails, or other types of content. There are many branches, or niches, for freelance writers.

Copywriter

Copywriting is another popular writing business. You can specialize in writing copy for websites, product descriptions, or even advertisements. Copywriting is more about sales and harvesting leads than regular topical writing.

Graphic Designer

For design savvy solopreneurs, you can start your own graphic design business and work with clients on a one-on-one basis. Many small businesses could benefit from this service, and cannot pay large firms for it.

Translator

If you know more than one language, you can start a business as a freelance or contract translator. There are many opportunities for this online.

Podcaster

Podcasting is easier than ever to set up on your own. You can host your podcast, build your website, and make money through advertisements or affiliate sales.

Event Planner

If you enjoy organizing and working with different vendors, you can set up your own business as an event planner. You can even niche into only weddings, corporate events, or other types of events.

Online Course Creator

Another way to share your knowledge with others, you can create your own online courses and then sell them to students so they can work on their own time. This can involve personal calls, video, audio, and print products, or require no personal involvement.

House Cleaner

Build up a base of regular clients and specialize in house cleaning services. Complete cleanings for new construction can be a lucrative offer for approaching home builders.

Lawn Service

For those who enjoy working outside, you can start your own lawn mowing service where you provide weekly maintenance during the summer. Consider offering fall leaf and winter snow removal, also.

Gardener

Specialize in setting up or maintaining gardens and more intricate landscaping projects. A variation of this is to raise and sell fresh produce at farmer’s markets in season.

Party Entertainer

You can use a number of different skills, from music to juggling to face painting, to start a business as an independent party entertainer. Specialize in birthdays, holiday parties, or whatever you like best.

Personal Trainer

For athletic solopreneurs, you can start your own business as a personal trainer who works with clients one-on-one. Sometimes, local gyms can help you promote this business and even send you clients.

Yoga Instructor

Offer fitness and wellness classes to bigger groups of customers. Yoga and Pilates are popular choices for women.

What about you? What is your best idea for launching a solopreneur business in the new year? Share your thoughts with us in the comments below!

 

4 Pillars of a Civil Society by @SBSLEducSoltns

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The ‘Holidays’ …

 

… offer entrepreneurs a renewed opportunity to serve, solve, & be civil, especially in hyper competitive industries.

 

With this mindset, we can ask ourselves a key question:

 

How can business owners strengthen the pillars of our civil society?

 

Please think & then brainstorm ways to turn thoughts into energy; consider this post both informative AND actionable.

 

Defining civil society

This topic echoes last month’s post, many definitions exist, leaving us with another question to ponder that’s also well worth our time. Which to pick?

 

Here’s my chosen one.

 

Yet, if you settle on another, there isn’t a ‘wrong’ answer; your choice is likely tied to your unique perspective, lens, and/or life experiences.

 

Civil societies, in the 19th century, often included a ‘sister’ term, a component, [a] mutual aid society …

 

[they] prefigure most functions of the modern state. They’re at least as old as armies, but their mission is life, not death. For millennia, people have banded together to provide each other with health care, pensions, … and livelihoods. They have also leveraged their numbers to elicit some of these same benefits from those other two institutions, business and the government. Mutual aid extends the bonds of kinship and makes individuals into citizens.

― Anya Kamenetz

 

1st pillar :  The Family   

The holidays & families often are rightfully intertwined: so, too, the first pillar of civil society is emblazoned with the word ‘family’ & it’s an earned label.

 

Maybe you’re a family business? Nearby where I live, the Conway Center is a terrific resource for them & the other businesses who seek to serve this demographic. Quite likely, there are ‘like’ organizations elsewhere in America, as family businesses are very common.

 

Perhaps some/all of your clients/customers are families?

 

No matter how we look at it, it’s rather challenging to separate family from civil society, and a civil society from entrepreneurship.

 

2nd pillar : Non Profits ( inc. social enterprise )  

As the 19th century transitioned into the 20th, mutual aid societies began to fade; previously thriving organizations were often overshadowed as America became more centralized, corporatized, & urbanized.

 

We’ve now begun (  this post offers backgrounder ) turning back, with a modern flair, to where we once were as a civil society. Rough edges & burrs on the saddle of the Gig (Sharing/Youpreneur) Economy can, without question, be ‘buffed’ by devolving & delegating societal challenges & thorny problems to non profit institutions, especially social enterprises.

 

What’s a social enterprise? As stated in this annual report, they’re ‘easy to understand’ & more necessary to renewing our nation than many might realize.

 

3rd pillar : Faith institutions 

Faith in the entrepreneurial ‘square’, our common culture, let alone civil society, often stirs up emotions & thorny debates.

 

To avoid needless arguments, I humbly encourage everyone to consider multiple definitions:

Perhaps you’ll pick ‘faith’ as defined by the venerable Napoleon Hill in his masterwork, ‘Think & Grow Rich’ , or maybe you’ll instead lean into a Judeo-Christian foundational definition, as espoused by organizations like Truth At Work.

 

No matter your decision, this pillar’s densely strong, earning its place as one of the key four; it props up each & every business owner at some point(s) in her journey from ideating a business, to launch/startup phase, thru ebb & flood tides, linear or exponential growth,  & further ahead into an as of yet unknown future.

 

How so? Faith oft times can act as the antithesis of fear; it can buttress your failures & keep you anchored to your purpose & mission.

 

4th & final pillar:  Entrepreneurs

And now, the spotlight shines brightly on Y-o-u:  The business founder/owner, the entrepreneur.

 

If by now it wasn’t crystal clear, it now will be: Entrepreneurship, in all its forms/types , is absolutely a pillar.

 

You’ve likely seen/heard statistics about small businesses’ vast importance to our nation’s vitality.

Or, maybe you’ve encouraged someone to start their own business at some point: maybe a family member?; neighbor?; a past co-worker?; or as a mentor for a future graduate or recent alumna from your alma mater?

 

Action(s) as common as keeping your business viable, including delegating task(s) to someone like Karissa , or expanding your product line, are each useful in ensuring that this fourth pillar will always be foundational for generations of Americans in the 2020’s & well beyond.

 

Further context to the first question

The first three pillars have boundless potential: leveraging 1, 2, or all 3 can enable your business(es) to morph from a pure ‘S’ [ self employed ]; to at least a hybrid ‘ S/B’, or even a straight ‘B’.  It’s the latter state where you’ve reached the nirvana of time freedom; you’re definitely working “on” & NOT “in” your venture, thereby freeing the owner to participate more actively in civil society.

 

Profiles Worth Following

NapHill.org

Social Ventures

Truth@Work

DSC

Sivers

YEA USA

Conway Center

 

Please invest further…

… in your thinking.

You’ve read & trustfully sensed the heart, soul, & spirit of this created content; now, will you commit to dig into this curated content from other valuable resources?

 

Civil Society

Mutual Aid Societies & the Gig Economy

Social Capital Primer

Root

B2C v B2B 

Working “ON” & not “IN” a Business

 

In short

  • The holidays offer a chance to reflect
  • Civil society: Quotable quote & definition[s]
  • First two:  Family & Non profits
  • Second 2 : Faith & Entrepreneurs
  • Further context
  • Follow these Social profiles
  • As always, take action: curated content from add’t resources

 

Thank YOU for reading!

____________________________________________

Stages of Success by @SBSLEducSoltns

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[ ‘S o S’ ] = Leveraging Stages to Earn Something More: Significance

 

Flying @ 35K ft

 

As entrepreneurs, we’ve often heard how important it is to be successful.

 

And, as so many of us also know, success is defined in so many different ways, through lots of different life experiences & lenses, that there could be a fairly large library filled with content on ..

 

What is success?

How to be successful?

Who is a success & Why?

Where can success be learned?

 

To be clear, the stages that will be discussed below all DO feed into this ‘black box’ known as success, however, in my reasoned view, if each is leveraged unto one another, you’ll earn something far more impactful in the long term:  Significance.

 

Success vs. Significance

It’s left to you, the reader, to decide what you seek to pursue. A quick web search returns oodles of success quotes & related content:

Click HERE , then HERE to dip a toe ever so slightly into the ocean: The video & infographic in the latter are wonderfully displayed, by the by!

 

“Whenever you see a successful business, someone once made a courageous decision.”

―Peter F. Drucker

 

Turning the page to significance, one of the best sources to land on?  THIS one.

Our businesses can either drive us, as their owner/founders, to a significant life, or our lives can be the spark on the embers of the business, turning it from just surviving, to a modicum of success, and perhaps significance.

 

So, the road, visualized as two lanes, does have one going in one direction, and the other in its opposite.

 

“The difference between real life and a story is that life has significance, while a story must have meaning. The former is not always apparent, while the latter always has to be, before the end.”

― Vera Nazarian

 

Breaking down the stages  

 

I contend that each stage can be swapped for another, so the order below isn’t as important as the very high level explanation of the stage. And, if you happen to have multiple business ventures, you might even leverage the 5 stages differently, if & when you choose to pursue significance in either, or more.

 

Mental 

There are miles upon miles of created content online that talks up the vast importance of an entrepreneur’s mental mindset – the ‘inner game’ between the ears, so to say.

 

To be successful, you might’ve already noticed how you might ( or already have ) had to tune out cynics, critics, and unhealthy skeptics.

 

How it is often best to replace, 1:1, the mass media’s many arms with podcasts, webinars, audio books, and the like.

 

Yes, that quote about your mind being a garden, and having to pull the weeds?  It’s quite accurate.

 

Cultural  

Your workplace culture, or the culture ( coffee shop/cafe?  Coworking space? ) in which you invest time if not at a physical location of some sort, definitely is a puzzle needing solving.

 

Culture is an amorphous term, just like success; many thought leaders come to varying conclusions.

 

Yet, if you’re the founder or owner of a business with staff on payroll, you know how crucial culture is; your customer service; turnover; &/or engagement/satisfaction are each outward signs of how healthy it is.

 

In this post from a few years ago, I opined that culture feeds into vision, then strategy, & lastly, tactics.

 

Social [ Capital ] 

Your professional network/s are immensely valuable; while it’s best understood that clientele can come from any one of many concentric circles  ( perhaps a connector led to to a center of influence to this individual ), a very important concept is that of social capital.

 

While there are many phenomenal resources out there, one of the most impactful is found in the work of Mr. Robert Putnam — linked below is his ‘primer’ website, which by itself is chock full of goodness and explains well why this is a stage of success.

 

Financial

Whether or not you believe in retaining the services of a financial advisor/planner, or otherwise, you’re definitely encouraged to embrace the vast value in understanding the financial stage.

 

In my own professional journey, which began with one business venture as a side gig/hustle, one of the most impactful stages I ever engaged in?

 

= Moving from a consumerist/W-2 to a producer/entrepreneurial view of dollars & cents.

 

Since the vast majority of conventional classrooms in our nations don’t include much, usually any, content on money/literacy, let alone wisdom on how to invest, spend, and/or save money, it is left to us, as the owner/founder, to tap into the deep rivers of resources.

 

Leader[ship] -> Legacy

This stage alone could comprise a series of volumes, if not another separate library, alongside the success.

 

In this recent post, I unpacked variants of leadership. It wasn’t all encompassing, however, feel welcome to re(read) it and combine this stage with that post, to equal greater impact.

 

An informal mentor of mine teaches that one’s influence ( Excellent podcast HERE ) flows to impact ( which we’ll intentionally define as significance, as you leverage all 5 stages ) , then the entrepreneur reaches what she needs to be a viable business:  Income.

 

Intentionally moving from leading to legacy is a topic that deserves its own post; yet, it’s included above since both seem to be deeply intertwined:

 

leaving a legacy necessitates leading, just as much as the river of influence x impact feeds the ocean of legacy.  

 

Suggested Social Follows 

 

Robert D Putnam

 

Jim Collins

 

John C. Maxwell

 

Robert Kiyosaki

 

Mindset Works

 

As always, you’re encouraged to …

 

… use this monthly post as a jumping off point; take it as the sound of the starter’s pistol in track & field:

 

Ready ( reading this  ).  Set ( click on the links ).  & …  Go!  ( invest in content, set goals, et al. )

 

Social Capital Primer

Success Magazine

Servant Leadership Institute

Great By Choice

Rich Dad Radio Show

 

In short

 

  • A high level overview
  • Comparing 2 ‘S’ words
  • The 5 Stages – one by one
  • Recommended Twitter follows
  • Additional content

 

Thank YOU for reading!

____________________________________________

Influencer Marketing for Solopreneurs by @DONNAAMOS

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by Donna Amos | Featured Contributor 

Word of mouth marketing is still a powerful method for a single reason: it works. Consumers trust the word of other authentic consumers about what they have bought and used or services they have enjoyed. Influencer marketing is based on this fact. And because the average online user suffers through approximately 3,000 brand messages each day, people don’t trust brands. They know brands are out to sell them something.

Influencers are not just celebrities, whom people are trusting less and less. They can be anyone who has earned a certain authority in some area. They are open to trying new things relating to their area of expertise, they share an honest appraisal, and they are motivated to serve the public. Because of this, they have earned the right to be heard and believed.

Why Influencer Marketing?

I remember my father driving into town and doing business on a handshake with people he knew. Because they had an established relationship, he knew he could trust them. He also told me of the businesses in town that could not be trusted, and why. I grew up learning an important lesson: only do business with people you can trust.

Trust is still an important factor in marketing and sales, even more now in the realm of digital marketing. I cannot see and shake hands with the person I’m doing business with; I have to take the word of what is printed on his or her website. So, I really don’t know who I’m doing business with; I and most people don’t like that.

But grasp this important statistic: 70% of millennial consumers are influenced to purchase by recommendations of their peers. Enter Influencer Marketing. An influencer is a person who has worked to gain the trust of a large audience. They are viewed by their followers as a trusted peer, and they have tremendous persuasive power. Their word can be trusted.

Is influencer marketing really a thing? Can this method of marketing really work? Absolutely. Imforza reports that “86% of the most-watched videos on YouTube about beauty were made by influencers, compared to a mere 14% from brands.” This is just in a single industry. Where brands focus on promoting why you need their stuff, even if you don’t, a trusted influencer will allegedly tell you the truth about a product or service and leave the decision-making up to you.

The Best Influencers for Solopreneurs

Now as a solopreneur, it is not likely that you can convince a celebrity influencer or popular author to review and recommend your business; nor could you probably afford their fees. Solopreneurs can still benefit from influencer marketing. But we must choose a level of influencer that will reach our target audience and fit our marketing budget.

For example, you may benefit from a local influencer if your business is primarily targeting a local audience. This could even be a popular TV personality, radio personality, or some such person whom the public trusts. Sometimes, the influencer may have a local TV or radio program of their own where your business could be featured if you meet their standards and criteria.

Some authority figures are on a level where they could reach your target audience, but not be so influential as to demand a national audience and a corresponding astronomical fee. Some authors fit this bill, as would hometown sports heroes or favorite sons. These will also usually have a strong social media following, which is an added benefit if your audience is not limited to a certain locale.

Micro-influencers have a social media following around 10,000, which is large enough to have influence, but small enough to be within a solopreneur’s reach. You can do some research on Instagram and/or YouTube for influencers in your particular niche and quickly locate some on this level.

How to Select and Engage the Right Influencer for Your Solopreneur Business

As you research micro-influencers or local influencers, try to determine if they have supported solopreneurs in the past. Some may have a proclivity for solopreneur businesses and this can help you make a connection. Also, some may be against solopreneurs, and so knowing this and steering clear of them will save you time.

Ask yourself some questions when choosing the right influencer to approach:

  • Are their followers the right audience for my business?
  • Is there high engagement between the influencer and their followers?
  • Does the influencer have enough followers to be worth my efforts (minimum 5,000 and maximum 10,000)?
  • What are some other businesses they have endorsed? Do I approve or disapprove?
  • Do I find them honorable, trustworthy, and yet informative and entertaining?
  • Can I trust them to give an honest appraisal and represent my business well?

Here are some suggested actions to engage with influencers:

  1. Start by interacting on social media so they can get to know about you. If they are not responsive to comments on their posts, find another influencer who engages better with his or her audience.
  2. Be genuine with your engagement. Follow them on social media channels, like their posts, and offer intelligent comments. Share their posts, videos, and other content. Look for common ground in their content that you can talk about in your responses.
  3. Give before you take. Share a popular piece of their content on your own media channels or in an article. Drop them a personal email to let them know and express appreciation for the information in their material. Share genuine appreciation for their work and influence. Good influencers that you want to work with will have worked hard to earn their reputation, and they will appreciate you recognizing that fact.
  4. After establishing a relationship of mutual respect in this manner, formally approach them and ask about their influencer relationships and how you might apply. Be sure to express respect for their opinion and efforts.

Solopreneurs can profit from a relationship with the right influencer, or influencers. Just be sure to take the appropriate amount of time establishing a relationship of mutual respect before making an offer or request. A minimum of six months of researching and cultivating an influencer should give you an idea if the time is right.

Are you a solopreneur who already benefits from influencer marketing? How did you get started? How did you choose the right influencer for your business? Share your counsel and suggestions in the comments below!

 

Why Co-Working is Vital to My Business and my Well-Being by @katelynstanis

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by Katelyn Stanis

When I left my corporate 9-6 gig to turn my side-hustle as a wedding vow and toast writer into a full-time business, I felt a surge of excitement and serotonin. But after just three days working alone in my home office, the extrovert in me was pleading to get out—literally. I had to get out of the house.

I forced myself to schedule at least two outings per week. From coffee dates to networking events, I would attend anything that gave me a reason to put on pants and mascara.

Despite my best efforts, I was starting to feel depressed. Many days, the only time I left my apartment was to walk my dog and I felt elated when the doorman wanted to talk for five-minutes.

My lackluster attitude began to slowly eat away at my entrepreneurial spirit and I didn’t feel inspired or motivated. After 10 weeks, I had officially lost my ability to make working from home work for me. It was time to consider a co-working space for my vow writing service.

Being in located in New York City, co-working spaces are about as common and trendy as matcha tea spots. I toured three spaces and chose a women-focused space—The Luminary.

Joining this workspace has been the biggest game changer for me. If you’re considering a space, here are the immediate benefits that I’ve experienced:

  • I have a real routine again. For me, routine equals productivity.
  • I have made new friends. Belonging to a co-working space with a focus on community means forming connections with amazing women who not only help on the social front but are valuable business mentors too.
  • There are a ton of monthly professional development events that happen each month. Investing in myself means investing in my business.
  • I’m inspired! It’s important to surround myself with things that give me fuel. For me, that’s being around people and in a place that reignites that fiery entrepreneurial energy.

Being a solopreneur can feel isolating and uninspiring at times but it does not have to. Consider your options. Explore spaces. And choose a place where when you walk in, you feel ready to rock your business and your life.

—————————————————————————————

Katelyn Stanis is the owner and creator of Wedding Words, a wedding vow and speech writing service. She helps tongue-tied couples from across the world tie the knot through her one-on-one custom vow writing service and speech writing service.

With a BA in Journalism, Katelyn has always adored asking people the right questions to unearth their own vibrant story. Today, she uses that same passion to discover the details of a couple’s love story and collaborates to put their heart into words.

Katelyn has been featured in The New York Times, Forbes, Brides, The Everygirl, Bridal Musings, and Wedding Chicks.