by Elaine Slatter I often get asked, “How do I create a great brand?” There isn’t an easy answer to this question, because successful brands spend a lot of time figuring out how to launch and develop their brand. Uber, Airbnb, Starbucks, and Amazon are fast-growing brands worth millions, gazillions, or billions. How did […]
by Cheryl Bezuidenhout | Featured Contributor Everyone’s attended at least ONE exhibition in their lifetime as a visitor. I’ve attended dozens. I love the energy and productive engagement that happens at trade shows. The experience of seeing rows of interesting vendors displaying wonders for me to experience. And I love having it all in one […]
by Angie Weber | Featured Contributor Whoa! It has been a crazy six years working at tena.cious. When I got started, I didn’t know what I was getting myself into. As I dove in to the business side of things, I begin to take some serious ownership in the company and from there, I grew […]
by Tenns Reid, Bliss & Faith Leadership is one of the things that will contribute to your success in your niche before pretty much anything else. Being a leader makes you stand out, be trusted, and be seen as an expert. People will only follow those who they feel are genuinely leading them to […]
by Christine Gallagher When you have your own business, one of the things you’ll hear over and over is to get clear on who it is you serve—also known as that all-important target market. But knowing who these people are is only part of the equation. You also need to know what it is that […]
