by Laura Gatsos Young The numbers don’t lie. Ninety-two percent of customers read online reviews before buying. Seventy-two percent of consumers say positive client testimonials increase their trust in a business. What’s more? A whopping 88% of consumers trust online testimonials as much as recommendations from friends or family. Â Great client testimonials are powerful, […]
With the influx of information available on the internet, businesses and consumers are spending more time researching the products and services of different companies before they buy. The buyer wants to know they are getting the best prices, the best products and the best services they can and with the internet, they have a choice […]
So, you have a new product or program to launch and you’re working on the sales page? That’s exciting!
Until you realize…
Whether you’re using a copy writing template, a sales page checklist or your swipe files to model sales pages you love, there’s one essential element that can stop you in your tracks…
