9 Must Know Tips For Crafting A Client Attracting Newsletter by @toninelsonbiz

February 9, 2017 by Toni Nelson Leave a Comment

by Toni Nelson | Featured Contributor

Are you the type of person who can strike up a conversation in a crowded room?

Maybe that’s where you shine.

But what happens when you sit down to write your newsletters?

Knowing what to put in your email newsletter is as important as creating one. They say that the money is in your list, but if you don’t send out regular messages you’ll miss out on the additional income that an email newsletter can generate. It’s important not to over think each newsletter that you send out. Keep them simple, not too long, and always provide value.

1. Tips and Tricks

It’s great to include a list of tips and tricks for your readers in your email newsletter. If you send out a daily newsletter, you could make one a week that’s a list of ten tips or tricks to use that involves putting your services or products to their best use.

2. Special Offers

You don’t have to send out a special offer every newsletter but if once a month or so you offer your newsletter subscribers an offer that no one else is getting just for being a subscriber, you’ll make them feel special. People love the feeling of membership and exclusivity.

3. Engagement Opportunities

Give your newsletter subscribers an inside way to meet up with you, either through live meet-ups or online webinars. Having one webinar a quarter or more often is a great way to engage your newsletter subscribers. I love using Zoom to accomplish this. You can even offer Q&A’s.

4. Early Bird Notices

Tell your list subscribers about new products before you announce them to the world. Giving them a few days to purchase at a discounted “early bird” rate is a great thing to include in your email newsletters.

5. Feedback Questions

Using your email newsletter as a way to get feedback on potential new products or services is a great way to encourage engagement. You can do it via questionnaire or poll.

6. Testimonials

Including a section for customer testimonials is a great way to recognize your clients as well as to provide social proof to newsletter subscribers who have not purchased from you yet. Whenever possible I try to get a video testimonial which is extremely powerful.

7. Share Buttons

Inviting your newsletter subscribers to share certain newsletters that don’t have exclusive material is a great way to improve your subscription rate, and will also make your current members feel included in your community.

8. Legal Notifications

Every newsletter needs to include all legal notifications relevant to anti-spam laws. If you go with the most stringent laws, you’ll be sure to cover all your bases.

9. Opt-Out Information

While this could be covered under legal notifications, it’s important that you include opt-out information that is easy to find in every single newsletter that you send out. Don’t be worried about subscribers unsubscribing. It’s better to have a clean list of people who want to be there than a list full of people who resent getting your information.

Ensure that you include a variety of different things in your email newsletter that are designed to get a response and you won’t be disappointed in the results. In addition to the nine items above, never forget to include a call to action (CTA) in each newsletter that you send out. Without a CTA there is no point to the newsletter. So, be clear about that before you start.

Need more help crafting a client attracting newsletter?

Check out my awesome newsletter planner

Here’s what the newsletter planner will help you with:

Understanding who your newsletter is for
Why people will sign up for your newsletter
Creating the know, like and trust factor
Creating a mailing schedule
Content planning and your promotional calendar
Content planning and your editorial calendar
Deciding on what to include in your newsletter
Setting up your newsletter for the first time
Your weekly newsletter plan – yes you need a plan in order to have a successful newsletter
Where to find ideas

Keeping your commitment

This planner comes complete with worksheets so you have a step by step fill in the blank system. It couldn’t be any easier than that!

The best part? This newsletter planner normally sells for $37 but it’s on sale for just $19 this week. Don’t miss out on this planner!

Head on over and check it out the full details: Newsletter Planner

The bottom line is this: If you don’t communicate effectively with your subscribers, then someone else will. Discover how to grow your community with your client attracting newsletter.

Be Savvy and Successful!

Toni Nelson

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Hello I’m Toni Nelson an Award winning Videographer/Photographer, Author, Speaker, Business Coach and Online Trainer.

I help entrepreneurs and service based businesses by creating videos, logos and other graphic elements to grow brand awareness so your message, your story, your statement is seen and heard locally, globally, 24/7.

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Toni Nelson

The Power of Social Proof by @toninelsonbiz

October 28, 2016 by Toni Nelson Leave a Comment

by Toni Nelson | Featured Contributor

Cindy left her corporate job where she worked in the HR department.

Tired and frustrated she was going to start her own lifestyle coaching business.

When we talked about her blueprint for success she simply said she was going to use her Facebook fan page.

That may have worked in the past but because of the Facebook algorithms you might be reaching 3% of those who have “liked” your page.

Of course there’s Facebook ads but she didn’t want to spend the money to do that.

I tell my clients all the time that you can’t use Facebook only. You need to have your own website.

That brought up another interesting topic, blogging.

How would people know about her knowledge and expertise if she didn’t have her own website and she didn’t blog.

Her response? She was going to do strategy sessions. But how was she going to get strategy sessions?

Magically they were going to contact her via Facebook. People were going to start lining up to work with her even though they didn’t know what the benefit of doing so would be. To top it off she had not social proof about any aspect of her business.

What does this have to do with your business?

Have you ever shopped on Amazon? I have. You know what I do when I look at a product I’m considering buying?

I look at the testimonials. That’s the social proof. That being said there’s always several people who “bash” the product but as you look at the long list and see the majority say positive things, the more comfortable you feel about the purchase.

Recently I was looking at purchasing some training. There was a long list of people, many prominent in the industry that shared their experience with this person. These people weren’t getting an affiliate commission. They truly loved what this person was teaching.

This savvy business owner made sure he got written and video testimonials from these people as well as people just like you and me that took the course.

Social proof

Companies like Amazon, QVC, HSN, Best Buy, (the list could go on) make sure they have testimonials.

True, it’s not always easy to get testimonials. I have one client in the Photo Hub Club who absolutely loves the photos she’s receiving but because she’s working on her own product she said she doesn’t have time to write a testimonial. Maybe you have people like that as well.

Then there are others who love being part of the Entrepreneur Hub Club. Again, sharing a testimonial is not on the top of their list of things to do.

It’s your job (and mine) to keep trying, keep asking.

Whenever I speak to a group of business owners the last thing I say is, “See my husband in the back with the video camera? I’d love for you to take a moment and get in front of the camera and say what value you received from today’s presentation. Be sure to tell us your name and website.” There’s always a line.

I ask

Having people give testimonials when you are at a live event is easier in many ways.

I’m fortunate enough to have a husband who, like myself is also an award winning videographer and photographer. Every time I speak at an event, he films it.

The question for you is….

Do you ask?

Whether you sell physical or digital products let people know the benefit others receive.

Use testimonials on your sales page when you have them. Use testimonials through out your website.

For example take a look at the testimonials on the Photo Hub Club. I asked people to send me a testimonial and they did! It’s not always easy but you have to keep trying.

If you have a product with no testimonials all is not lost because you now have some steps to take in order to have others share their experience with you.

Keep moving forward getting the social proof you need for your products and services.

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Toni Nelson is a Marketing and Branding Entraineur, Award winning Photographer/Videographer, Author, Speaker, Business Coach. The people who work with Toni are Entrepreneurs and service based business owners who are looking to save time, boost productivity and profitability using money making marketing tools. You can gain access to some of these tools for free by going to: http://thesecretstomarketingsuccess.com/course/free-resource-center/

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Toni Nelson

Shark Tank’s Lori Greiner Shows Women How To Be Negotiators by @toninelsonbiz

November 4, 2015 by Toni Nelson Leave a Comment

by Toni Nelson

The other day I was watching an episode of Shark Tank.

There were two women (sisters) who were in the tech industry looking for investors for their education business, Stem Center USA.

The sisters wanted to change things for girls who are told “nerdy” isn’t popular.

In this particular episode the guest shark Chris Sacca was very interested in the women’s tech education business.

Lori Greiner was also interested. She knew the girls were on to something and wanted to be a part of it.

As the negotiations heated up Chris started saying things about Lori’s inability to help the girls which by the way couldn’t be further than the truth.

The more he attacked her abilities the more I hoped the women would go with Lori because this type of thing happens all the time.

Lori didn’t back down. She’s a good negotiator.

Sadly there are still misconceptions about women running a business.

One of those misconceptions is that women are not good negotiators. That could be because people view women as “weak” when that’s not at all true.

Lori showed this guest shark she was not weak.

As a matter of fact the more things he said to discredit Lori the more he discredited himself in my opinion.

Do women negotiate differently than men? Maybe, but that doesn’t mean we are less effective.

When women negotiate they may tend to focus more on maintaining a good relationship between the parties involved.

That’s what Lori did. She told the women they could work together and that she knew the struggles they had being women in business.

By striving to remain on good terms with the other party, you can keep the negotiations on track and and respectful.

Another talent that women bring to the negotiating table is the ability to effectively interpret non verbal communication. What do I mean? Women are really good at reading a person’s body language and tone of voice. This can be a real asset in the negotiation process.

When you understand this negotiation technique it’s easy to see how this can give you a glimpse into someone’s subconscious.

Women may not be as aggressive as men in negotiations but that’s not a bad thing. Men who are more aggressive could have their tactics back fire on them putting them at a disadvantage.

Perhaps the women didn’t go with the other Shark because of the way he treated Lori.

That being said it’s important not to be fearful of being a little aggressive if the situation calls for it.

Given the exact same situation, a woman can negotiate just as effectively as a man. Lori proved that.

What is more important than anything is the experience one has in negotiating. For those who are just starting a new business they may lack this critical skill.

To combat that you need to be informed. This means taking the time to do your homework and do the necessary research.

If you go into a negotiating situation without advance preparation you could wind up with less than favorable results.

The bottom line is that women might utilize different skills when it comes to negotiations, but those skills are likely to help them get the job done.

Find your voice and create brand awareness by downloading this free e-book:

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I’m Toni Nelson. My first business was started almost 30 years ago out of a desire to be home more for my daughter. Since that time I’ve helped others start and grow their business. Seeking to empower women I wrote my first book: Sexy, Savvy and Successful! – A Woman’s Guide On How To Start A Business, Gain Financial Freedom and Buy More Shoes! After reading my book people kept asking me what they needed to do next. How could they get training? That’s when I became the Founder of The Mine System Of Learning. I wanted to produce courses to help people gain or sharpen their skills so they could claim ownership of their business and say, “Yes! It’s MINE”!

My second book: The Secret Equation To Attracting More Clients – Marketing + P Factor + Video = $$$$ helps businesses find out what makes them different so they can stand out from the competition and attract more clients.

As an Award winning Videographer and Photographer I’ve been published in such places as DIY Bride, Kiss My Tule and the Florida Wedding Atlas. My video expertise has been featured on The American Express Open Forum.

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Toni Nelson

Are You Using Potty Based Marketing? by @toninelsonbiz

July 18, 2015 by Toni Nelson Leave a Comment

by Toni Nelson

This past weekend I attended an event at a convention center.

While there something really interesting happened and it didn’t have anything to do with the event itself.

As you can imagine with over 3500 people the line to the ladies room at times was a tad bit long. No big deal.

Even as I write this I know it’s really weird but stay with me because you are going to be glad you did.

As I closed the stall door right in front of me was a poster. All I remembered was seeing the word “strain” and I thought they must be advertising some kind of laxative so I ignored it.

The next day I went into a different stall and there it was again! A Poster that said something like: “Don’t strain we have your marketing solutions.” I told my husband Tom I thought that was pretty clever. They were using Potty Based Marketing.

On the second day I was directed to a different area of the convention center and once again as I closed the stall I saw a poster. Only this time the poster said, “Relieve yourself from bad advertising.” Ok, now I was really curious. Did the other stalls say something else? There were 5 stalls and one by one I went into each (that I could) to see what the poster said! You should have seen this one women watching me. She must have thought I was crazy!

The next stall said, “While your seated check out our website.”

Then…

I love seeing innovative marketing strategies and If it wasn’t the end of the event I would have gone to every single stall in the place to see what else they said.

So what does this have to do with your business?

You never know where you need to “go” to market your business. Get it?

There are a number of ways to market your business but you need to be open to them.

Would you use Potty Based Marketing? The more I thought about it the more I realized that the people going to these events more than likely either worked for themselves or someone else and their companies were going to need marketing. What better way to get a captive audience!

So, maybe Potty Marketing isn’t for you but there are a few things we can learn from this company.

First – Know where your ideal customers are. Obviously this company has done the research and knows the type of events that are held at the arena. They know decision makers will be “visiting” the bathrooms and be a captive audience.

Second – Use the right words. Each of these signs had the main word in big bold letters so that your eye was drawn to it.

Third – Make sure your website is on your advertising. At the end of each poster the company had their website so that you could contact them. This is a valuable lesson. Don’t put any piece of advertising out there without your website information. That includes photos you put on Facebook.

The only thing these signs didn’t have was a QR code. That would have been perfect.

You’re probably thinking, “Who’s going to take out their phone and scan the QR Code?” Well, I would have. Let’s face ti I went from stall to stall taking photos of the posters!

Another marketing strategy is email marketing. Join me for a FREE 6 week teleclass where I will dive into The Power of Email Marketing For Your Business. Click on the image below to register for this free event.

Be Savvy and Successful!

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Toni Nelson is The Kickstart Your Business Coach and Marketing Innovator. Her mission is to help entrepreneurs and small businesses fight overwhelm and information overload by giving them the specific tools and templates they need to succeed. Once this is done it clears the path for creating brand awareness using innovative marketing strategies. As an award winning Videographer/Photographer Toni uses the art of story telling, visuals and video to help you be seen and heard locally, globally, 24/7 by your ideal customers/clients. Toni helps you kick your business into high gear. She even wrote the book about it! Download her free guide: 100 Ways To Market Your Business For Free! www.toninelsonmeansbusiness.com/101signup

Toni Nelson

Women Can Say It Loud By Podcasting by @toninelsonbiz

June 2, 2015 by Toni Nelson Leave a Comment

by Toni Nelson | Featured Contributor

You are sitting in your living room and the show “The Odd Couple” comes on. Oscar is in his bedroom doing his radio show. Suddenly you take notice. Someone’s paying him to have his radio show in his bedroom! You think, “Too bad I can’t do that.” But wait is there a way to you can have your voice heard like Oscar? Have your own show from the comfort of your home?

That’s where the idea starts.

Of course you realize that Oscar is not a real person but people are making money from their own homes. They don’t have to worry about hair, makeup or traveling to an office.

As you think more about this you can envision yourself sharing your knowledge and expertise. You know the room you’ll work from. It’s the one with the view of your beautiful backyard. How cool would that be?

Then it hits you. “Who is going to hire me to be on the radio?” Instead of that discouraging you hear a voice inside you that says there has to be a way and you know what? There is!

As an entrepreneur you’ve probably read all kinds of emails telling you they have the “magic bullet.” The truth is there is no magic bullet. When my parents started their first business it took hard work and building business relationships. They used word of mouth marketing and it worked. The same holds true today even more so because many have been burned by unscrupulous people.

The good news is that we live in a day and age when we can virtually reach out to our ideal customers. We can start building those business relationships on and offline and we can have our online voice heard.

You need multiple ways to market your business. When I talk to clients about creating a marketing strategy for them one of the areas we talk about is face-to-face video. There are those who are ready to embrace it while others would rather have me create a series of videos for them.

There are those that tell me they have a face for radio. Ahh! There it is again. Radio.

What if you could harness the power of “radio?” Have your own show. Reach out to your ideal customers locally, globally, 24/7!

What is this marketing strategy that you can use to do this and more?

It’s podcasting!

With podcasting you will be able to “say it loud” and personally talk to the very customers you are targeting.

Podcasts are mp3’s or audio files that can be downloaded. Like a radio show, podcasters broadcast on a regular schedule, but unlike radio where they are only on at a specific day and time, podcasts can be made available to listeners for download any time.

Each episode of a podcast covers a certain topic that’s related to your niche or the interests of your audience.

Let’s be real from the start. For most podcasters there’s little money to be made podcasting. Notice I said most. That’s because you have to have a plan, a reason why you are podcasting. You can think of new and creative ways to make multiple streams of income and when done correctly you can make money via your podcast. That comes with time and hard work.

In the beginning your goal when it comes to podcasting should be to start your “show” and gain popularity. There are strategies to do this.

Podcasts are popular.

Recently I read an article from Joe Pulizzi from the Content Marketing Institute. He said they had committed to doing 52 podcast shows and that was probably going to be it.

Then he was asked to speak at a CoppyBlogger conference. You know what people talked about when they came up to meet him? It was his podcast show! They were passionate about it. According to Joe they liked it even more than the articles! Is he going to continue podcasting? You bet he is.

In my second book The Secret Equation To Attracting More Clients” I talk about your P Factor and podcasting. Your P Factor is your personality and podcasting lets your personality show in your voice! People can get to know who you are and what you do by listening to you share information with them.

Using podcasts can help build your community as you can see from the example above.

If your programming resonates with your audience they will listen and tell others about it. This brings in more listeners.

Podcasts are an inexpensive way to market your business.

Podcasting can grow you audience, give you more exposure and bring new leads to your marketing channels. The best part is that it’s extremely low-cost. The gear you need to start podcasting is minimal.

Wondering how to get started?

Get my free “Getting Started” Blue Print by clicking the image below:)

Be Savvy and Successful!

Host of Savvy Biz Talk on iTunes

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Toni Nelson

7 Fascinating Skills To Offer As A Freelancer by @toninelsonbiz

March 6, 2015 by Toni Nelson Leave a Comment

by Toni Nelson

One of my favorite channels to watch is HGTV. What initially drew me to the channel were the shows Property Virgins and House Hunters. Now they have shows like Hawaii Life, Island Life etc.

As I watch these shows I learn about locations from all around the world. I also find it fascinating to see what types of jobs these people have.

The reasons they are looking for new homes include wanting to make a lifestyle change or starting a new job.

The other day as I was watching a woman and her husband were looking for a home with views of the ocean. The husband had taken a promotion and his wife was a freelance writer. As they searched she was looking for an office with a view to inspire her. I can relate to that because my office has a beautiful tropical view. In my opinion you need to have a work environment that you love to go to. One that fosters inspiration.

This episode made me think of the different people I’ve worked with who want to start their own business. Many are looking for their dream job of working from anywhere in the world. Then there are women who want to be able to stay home with their children. What do many turn to in order to do this?

They become digital freelancers. Digital freelancing refers to any type of freelancer that works online.

Before the Internet I remember purchasing a book about Freelance Photography. The book had publications and other information where you could contact people to offer your services. It required cold calling, snail mail etc.

The Internet however has changed things dramatically. There are so many opportunities and places to explore to offer your services.

For example you can find people on Twitter and start to build a repor with the people in the industry you are looking to freelance in.

You can use LinkedIn, Google Plus and of course Facebook.

There are online forums you can become part of.

Contrary to a commercial I saw the other day where they said “all you need is a website and you are in business” there are certain things you need to have in place if you want to be successful as a freelancer.

Setting up your business might be more involved than you thought but these steps are necessary if you want to plan for success.

As with any business you need to have a business plan that outlines the steps you need to take.

One of the first things you should consider is the type of work you are going to offer to your clients.

As you think about starting your freelance business think about the skills you already have. Can they be used to start your business?

The most successful people I’ve worked with are those that love doing what they do. They’d gladly do it for free if they could.

So what are you passionate about? When you close your eyes and think of your dream job what are you doing?

Need some inspiration?

Let’s start with this list of skills you can offer.

Writer
Graphic Design
Coach
Accounting
Editing and Proof Reading
Book Cover Designs
Social Media Manager
Virtual Assistant

Of course it would be helpful if you already have skills you can use but if not there are plenty of places to get the education you need.

From personal experience learning PhotoShop was one of the best skills I have learned. It made editing my wedding and portrait photographs so much easier. Being able to restore an old photo of my parents was priceless. Being able to do bring back memories for other families is not only rewarding but a lot of fun! Once you have PhotoShop Skills you can go on to start a Tee Shirt Design Business. One of the branches of our photography business is creating note cards for a local gift shop. If I wanted I could also offer to make calendars and so much more.

When I learned PhotoShop I had to travel to attend workshops that were several days long. It was expensive but worth the time and effort.

Learning PhotoShop has opened the door to so many business opportunities.

Today you can learn PhotoShop from the comfort of your own home! That’s another perk of the digital age we live in.

Knowing PhotoShop has enabled me to use my creativity when creating book covers , making Infographics or other design elements. This skill enables me to offer graphic design services.

Are you a creative person? Then gaining this skill might be just what you are looking for to start your freelance business.

If the thought of this excites you and you want to learn PhotoShop take at look at what’s offered here: http://theminesystem.com/courses/photo-shop-mastery/ It’s more than a PhotoShop, it’s way to learn how to create multiple streams of income.

I want you to be able to learn this skill so I’m going to share with you a special coupon code to get $100 off this course for a limited time. Visit this page and put in the promo code: marchps

So what are some of the other steps you need to take once you decide on the type of service you’d like to offer?

Selecting a name
Setting your rates
Getting testimonials
Payment System
Client ordering system
Deciding on how much work you will take on
Finding clients

In order to start a solid freelancing business you need to give it thought, planning and effort.

It will take time to get your business up and running but the sooner you start the sooner you will be on your way to creating the lifestyle that resonates with your heart and mind.

Be Savvy and Successful!

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I’m Toni Nelson. My first business was started almost 30 years ago out of a desire to be home more for my daughter. Since that time I’ve helped others start and grow their business. Seeking to empower women I wrote my first book: Sexy, Savvy and Successful! – A Woman’s Guide On How To Start A Business, Gain Financial Freedom and Buy More Shoes! After reading my book people kept asking me what they needed to do next. How could they get training? That’s when I became the Founder of The Mine System Of Learning. I wanted to produce courses to help people gain or sharpen their skills so they could claim ownership of their business and say, “Yes! It’s MINE”!

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Toni Nelson

Could This Be a Reason Women Lack Confidence? by @toninelsonbiz

January 11, 2015 by Toni Nelson 5 Comments

by Toni Nelson | Featured Contributor

I have met many women in my lifetime who were so talented and yet they lacked the confidence to start a business.

One of my friends makes amazing jewelry. As a matter of fact, I have a pin from my grandmother. I showed it to her and asked if she could work on it so I could make a necklace. What she came back with was a beautiful necklace complete with matching earrings.! It is absolutely gorgeous!

I’ve encouraged her many times to start her own business because I know her pieces would sell. The problem? She lacks confidence. No matter what people say or do to encourage her, she won’t start a business.

The other day I was watching a movie with Fred Astaire and Ginger Rogers. They are two of my all time favorite actors.

In the movie Fred was a psychiatrist and his friend was going to bring in his ex-fiancé. He wanted to know why she broke off the engagement. What was it that made her have commitment issues?

Before Ginger arrived Fred made a recording that said something like: “Women have such problems. Maybe it’s that they need to be spanked every once in a while.” I couldn’t believe my ears. I asked my husband if he heard what I heard and he said yes. He couldn’t believe it either.

Could this be a reason women lack confidence? Are movies like this subliminally giving us the message we can’t make decisions? What about women who grew up during that era? What about the young women that might be watching them on the TCM channel?

Maybe this was a fluke I told myself. Then I saw an old episode of I Love Lucy. Obviously Lucy had gotten herself into some trouble with Ricky. Do you know what he did? He spanked her!

Scenes like that wouldn’t be tolerated today.

That brings up two very important questions.

How can women combat these and other negative messages?

How can you gain more self-esteem?

First you need to understand what self-esteem is. It simply means understanding your own strengths as well as faults and being able to move through life with that knowledge. Focusing too much on your faults only lowers your value so please don’t do that.

Let’s take action to build self-esteem by looking at these 11 steps.

Step 1: Take a self –esteem inventory. Take 15 minutes and write down (or use your iPad or phone) everything you know how to do. It doesn’t matter how insignificant you think it is. Write it down. Maybe you are really good at coming up with ideas or you are a great storyteller. Whatever you can do, write it down.

Step 2: Journal your daily accomplishments. Take at least 5 minutes at the end of everyday to write down what you accomplished. It doesn’t matter whether it was 1 or 10 things. Write it down. Celebrate that accomplishment.

Step 3: Plan your tomorrow tonight. You will find that by planning in advance you have more direction which in turn helps you get more done. Plan your work tasks as well as personal tasks. If you don’t finish them move the task to the next day’s list.

Step 4: This is super important. Do not compare yourself to other people. You are unique. The only thing that matters is the improvements you make in your own life.

Step 5: Make sure the people you surround yourself with are uplifting and supportive. These people can help build you up, not tear you down.

Step 6: There’s a bible verse that says there is more happiness in giving than in receiving. One of the greatest gifts you can give to another person is to show them how to do something.

Step 7: Expect the best. Set yourself up for success by expecting the best result. All too often we start thinking, “this will never work” instead of thinking, “I’m going to find a way to make this work”.

Step 8: Indentify your unique qualities and understand that these are the tools that lead you to success.

Step 9: Turn negatives into positives. You know why many people don’t do this? It’s because they don’t take the time to step back and find a way to work through the challenge.

Step 10: Give yourself a time out. Spend three minutes either in the morning or at the end of your day in complete stillness. This is your time to relax. During this timeout you are going to remove any judgments from your mind including self-judgments.

Step 11: Read about the many accomplishments other women have had. If they can do it so can you. Reading about their challenges can help your realize that obstacles in the road are just “detours” that you need to navigate in order to get to your final destination.

These are just 11 steps you can take today to be more confident and build your self-esteem.

I’ve put together 100 tips to help build your self esteem.

Download your free copy:

Be Savvy and Successful!

Toni Nelson

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I’m Toni Nelson. My first business was started almost 30 years ago out of a desire to be home more for my daughter. Since that time I’ve helped others start and grow their business. Seeking to empower women I wrote my first book: Sexy, Savvy and Successful! – A Woman’s Guide On How To Start A Business, Gain Financial Freedom and Buy More Shoes! After reading my book people kept asking me what they needed to do next. How could they get training? That’s when I became the Founder of The Mine System Of Learning. I wanted to produce courses to help people gain or sharpen their skills so they could claim ownership of their business and say, “Yes! It’s MINE”!

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Toni Nelson

6 Must Know Tips For Reaching Your Goals by @toninelsonbiz

December 8, 2014 by Toni Nelson Leave a Comment

by Toni Nelson | Featured Contributor

Around this time of year people start thinking and talking about their goals for the coming year. Where do they want to be? What do they want to accomplish?

I know I get my game plan for the year done by January and then throughout the year I make sure I am on tract tweaking along the way if necessary.

For many people the new year signals a new beginning.

Goal setting is critical for you getting what you want in your business and personal life.

Take a looking at what you’ve achieved so far and you’ll discover there was a plan for that to happen. In other words you had a goal.

Why do you think many people have a problem reaching their goals? Well, we are going to talk about 6 things you can do to reach your goals.

1. Clarity: There are so many shiny objects out there that can distract you so you need clarity. You may have vague ideas but if you don’t sit down and visualize where you are and where you want to be you will wind up spinning your wheels and get nothing accomplished. Once you have that clear vision in your mind it’s easier to formulate the concrete steps needed to get where you want to go.

2. Responsibility: You can’t say, “It’s all your fault”. When you set goals in essence you are making yourself responsible for the eventual outcome. You and only you can follow through to make it happen. Sure, there are people that blame outside influences for not attaining their goals but it really comes down to your attitude and you taking action. Sorry to burst your bubble but you can’t blame others for your failure to get what you want. You are the captain of your destiny not someone else.

3. Action: If you set a goal and have a concrete plan of action then you need to follow through. Just because you’ve written it down on paper doesn’t make it happen. You have to take steps even if they are small ones in order to reach your target goal. One way to make sure you attain your goals is to break them up into smaller steps. Take action every single day to reach your goals.

4. Motivation: In order to have motivation you have to have a goal otherwise how will you stay on target?

When you take action daily it will help you to stay motivated because you are moving forward. It’s always a good idea to evaluate how far you’ve come and know where you have to pick up the pace. For many people writing down their goals is a great motivator because they can visually see what they are striving for.

5. Focus: You are unlikely to achieve great things if you don’t have laser focus. Remember I talked about shiny objects? That can deter you from attaining your goals and cause you to loose focus. When you set goals and have the proper mindset it will be harder to distract you. You will know exactly where to put your time and energy each day in order to get things done.

6. One goal at a time: I see so many people ignore this piece of advice. They tend to have too many goals and in the end they can’t meet any of them. It leaves them wondering what went wrong.

Goal setting is important but there’s certainly a right and wrong way to go about it.

It’s something that you need to learn and practice.

Too many people jump into starting a business or making major changes in their lives before they set the proper goals. You know the old saying, “Rome wasn’t built in a day?” It’s true. You can’t allow yourself to run here and there without first stopping and finding out what it is you really want to accomplish.

One goal I’ve heard many entrepreneurs talking about is having their own info product.

Maybe you’ve been thinking about that. How great would it be to package your knowledge and expertise?

If that’s something you’ve been wanting to do then I have some great news for you!

My new course is “Build Your Product Empire” and it will be launching soon. Make the new year the year you will start helping others in a whole new way by offering your own products.

If you act now before the course launches you will get a really great deal! Click the image below for more details.

The main thing is to choose what is most important to you and focus on it. Take one goal at a time or else you can find your self burned out.

Once you’ve achieved the first goal the others will follow.

Click the image for more details.

What action will you take to reach your goals for the coming year?

Be Savvy and Successful!

Toni Nelson

Visit the course here: Build Your Product Empire

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Toni Nelson

You Are More Than A Number by @toninelsonbiz

August 5, 2014 by Toni Nelson 2 Comments

Photo Credit: sperkyajachtu via Compfight cc

by Toni Nelson | Featured Contributor

You are more than a number

One of the reasons I’m passionate about building a list of email subscribers is because I love building a community where everyone benefits. It’s like getting asked over to a dinner party where you get to know each other better.

When I was in the wedding industry I learned that one of the best ways to build relationships with brides was to have them on my email list.

There were so many things I saw from behind the lens that I wanted to share with them to make their weddings visually appealing an run smoothly. My desire to help them lead me to become a certified wedding planner. Trust me that was not on my list of things to do but I wanted to make sure I was writing and sharing the correct information. I didn’t offer wedding planning services but armed with this information I could send out email tips, write blog posts and really connect with them.

When I wrote my first book last year Sexy, Savvy and Successful: A Woman’s Guide On How To Start A Business, Gain Financial Freedom and Buy More Shoes! I didn’t realize it would change my whole business.

For almost 30 years I’ve been doing what comes naturally to me and that is helping people start and grow their business.

So what does this have to do with numbers? When I Founded The Mine System Of Learning I had to start from scratch growing my list of email subscribers.

If you are just starting a new business you understand exactly what I mean. What I have to say blind sided me was when I would meet with a possible business partner and they would say they loved that I had such a wealth of knowledge and experience and would love to work with me but I needed a list of at least 5,000 subscribers. That was a prerequisite to partnering with them. That being said there were some who said the list had to be at least 3,000.

The interesting thing I found was that although I didn’t have that number requirement I was still being sent promotional emails by them!

I’ve never grown my businesses based on the number of my email subscribers, the number of comments on my blog or my dress size. Ok the last one doesn’t matter at all but you get my drift. I choose to focus on the person and what I can offer them.

You may have a list of 300 people but if those people are responsive they are worth more than having 3,000 people who aren’t.

It doesn’t matter what your “numbers” are. You are worth more than that.

Of course you want to grow your list we all do so I’m going to share some ways to bring traffic to your site so you can start building your list of email subscribers.

First: Have an opt-in form with a great give away on your website. You could be taking all this time and spending countless dollars but if you aren’t even attempting to capture your visitors email addresses you are throwing money down the drain.

Second get active on forums. One of the first things I did when I started my videography and photography business was to find forums and start getting active. This is where I’m supposed to tell you that I was doing that strategically but the truth of the matter is all I wanted to do was make connections. It wasn’t until later on that I realized I had to become a marketing expert and had stumbled on to something that worked.

You see getting on forums and trying to help other people who’ve been where you are makes you feel good. For all those people that told you “no” you have the power to tell someone “yes”. Feels really good doesn’t it?

Third was to find sites I could be on that were free or low cost. If you are a wedding planner, florist, bridal consultant, DJ or event planner I would highly recommend putting your free listing on WeddingWire.com. It’s a great place to start advertising. As time goes on you can upgrade to their paid program which is what I did with much success.

Fourth put your listing on merchantcircle.com This may be more localized but it’s another way for you to gain exposure.

Fifth: this may seem like a no brainer but make sure your website is listed with Yahoo, Bing and Google to start.

Sixth: I know you might roll your eyes at this one but you need to start creating GOOD quality videos to expand your reach. Start off small by making videos that are under a minute. In a previous post I mentioned 7 tips for face-to-face videos go back and check that out again.

Seventh: Get active on social media. I know you are savvy and know this but I still had to mention it. Tweet about your blog posts and offers but tweet about other things as well. One of my favorite things to tweet about is apple news. I love my iphone and IMAC and when I come across something interesting I share it. I also share other business and tech related topics. This makes you more visible and helps you build a community.

When it comes to bringing traffic to your site you are in control.

Building your list of email subscribers doesn’t have to be difficult. Bringing traffic to your site doesn’t have to be overwhelming.

I want to help you get more traffic to your site so you can build that email list of subscribers so join me for my FREE course on 15 Days To More Website Traffic.

See what nuggets of information you can pick up and start putting to use in your marketing strategy.

By the way don’t feel rejected by the word “no”. Instead let it empower you to get that “yes” that I know you deserve.

Be Savvy and Successful!

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Toni Nelson – P Factor Marketing , Business Training

I’m Toni Nelson. My first business was started almost 30 years ago out of a desire to be home more for my daughter. Since that time I’ve helped others start and grow their business. Seeking to empower women I wrote my first book: Sexy, Savvy and Successful! – A Woman’s Guide On How To Start A Business, Gain Financial Freedom and Buy More Shoes! After reading my book people kept asking me what they needed to do next. How could they get training? That’s when I became the Founder of The Mine System Of Learning. I wanted to produce courses to help people gain or sharpen their skills so they could claim ownership of their business and say, “Yes! It’s MINE”!

My second book: The Secret Equation To Attracting More Clients – Marketing + P Factor + Video = $$$$ helps businesses find out what makes them different so they can stand out from the competition and attract more clients.

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Toni Nelson

Oprah Does This and You Should Too! by @toninelsonbiz

June 16, 2014 by Guest Post 1 Comment

Photo Credit: Alan Light via Compfight cc

by Toni Nelson

Sometimes I wonder if Oprah truly realizes the lives that she touches.

She is such an inspiration for so many people.

When Oprah had her TV show she had a variety of guests. Those who watched found her interview style appealing as well as informative.

There’s no doubt that Oprah’s audience tuned into her show because she always provided great content. The kind that made you come back for more.

Many times you learned things that you could apply to your own life to make it more enjoyable.

Here’s the interesting thing. When you ask people what they remember Oprah for do you know what most answer?

Her Giving.

Her audience never knew what they were going to receive but Oprah took care of them by giving.

So, the two main things we know about Oprah is that she provided great content and she was a giver.

By means of her show she also gave us a glimpse into who she is and what she’s like.

You knew she had a best friend Gail. You knew Stedmon has been her long time companion.

As people watched they started to feel like Oprah was a friend of theirs. She knew their joys and sorrow and tried to help them.

What amazes me quite often is the way people in general talk about Oprah. It’s as if they were her best friend.

Why? It’s because Oprah took the time to show people she understood their joys and their sorrow. She tried to help them raise themselves up from the depths of depression.

Oprah knew what people wanted and she gave it to them.

Oprah is a giver.

I can see you nodding your head in agreement. You also might be thinking, “What does this have to do with me and my business.”

Number 1 – You need to be providing valuable content to your clients and perspective clients. The exact content is going to depend on who you are trying to reach and what their pain points are. In other words what problems are they having that keep them awake at night? Provide content that starts addressing those issues and people will become fans of yours like they were of Oprah.

Number 2 – Be a giver. You may not be able to give away cars or trips but what can you give away that’s of value to those you are trying to reach?

Remember in tip number 1 we talked about your audience’s pain point? What can you give them for free that can help them with that pain point?

Your “gift” to them could be an audio, video, report or access to a free course that focuses on the areas they need help with.

Number 3 – Follow up and share other useful content with them.

Oprah didn’t have just one show she had many. The interesting thing is that she covered a particular topic many times.

Think about a diamond. The diamond has clarity as well as many facets but it’s still a diamond. When you look at that diamond in different lighting you see all kinds of colors. It’s brilliance shines in different settings.

It’s the same with the topics you want to cover with your audience. There are many facets that you can bring out so that your audience is able to gain clarity.

Bring out those facets as only you can.

If you’d like access to the free 30-Day Email Marketing Challenge join today!

Be Savvy and Successful!

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Toni Nelson: With almost 30 years of entrepreneurial experience Toni decided to empower other women by writing her book: Sexy, Savvy And Successful! A Woman’s Guide On How To Start A Business, Gain Financial Freedom and Buy More Shoes! Her soon to be released book is: The Secret Equation To Attracting More Clients – Marketing + P Factor + Video=$$$$

As the Founder of The MINE System of Learning Toni offers online video based business courses that will have you Motivated, Inspired, Nurtured and Educated. These courses touch on all aspects of running a successful business.

As a Personality Marketing Strategist Toni helps you create a marketing strategy on multiple platforms.

Toni’s Award winning Photography has been featured in such places as DIY Bride, Kiss My Tule and The Florida Wedding Atlas. Her video expertise has also been featured in The American Express Open Forum. Toni is also a monthly columnist for a European wedding magazine.

It’s all about education and creating an online personality strategy so you can stand out from the competition and attract more clients on multiple platforms.

Member of Women Speakers Association

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