by Toni Nelson | Featured Contributor
Are you the type of person who can strike up a conversation in a crowded room?
Maybe that’s where you shine.
But what happens when you sit down to write your newsletters?
Knowing what to put in your email newsletter is as important as creating one. They say that the money is in your list, but if you don’t send out regular messages you’ll miss out on the additional income that an email newsletter can generate. It’s important not to over think each newsletter that you send out. Keep them simple, not too long, and always provide value.
1. Tips and Tricks
It’s great to include a list of tips and tricks for your readers in your email newsletter. If you send out a daily newsletter, you could make one a week that’s a list of ten tips or tricks to use that involves putting your services or products to their best use.
2. Special Offers
You don’t have to send out a special offer every newsletter but if once a month or so you offer your newsletter subscribers an offer that no one else is getting just for being a subscriber, you’ll make them feel special. People love the feeling of membership and exclusivity.
3. Engagement Opportunities
Give your newsletter subscribers an inside way to meet up with you, either through live meet-ups or online webinars. Having one webinar a quarter or more often is a great way to engage your newsletter subscribers. I love using Zoom to accomplish this. You can even offer Q&A’s.
4. Early Bird Notices
Tell your list subscribers about new products before you announce them to the world. Giving them a few days to purchase at a discounted “early bird” rate is a great thing to include in your email newsletters.
5. Feedback Questions
Using your email newsletter as a way to get feedback on potential new products or services is a great way to encourage engagement. You can do it via questionnaire or poll.
Including a section for customer testimonials is a great way to recognize your clients as well as to provide social proof to newsletter subscribers who have not purchased from you yet. Whenever possible I try to get a video testimonial which is extremely powerful.
7. Share Buttons
Inviting your newsletter subscribers to share certain newsletters that don’t have exclusive material is a great way to improve your subscription rate, and will also make your current members feel included in your community.
8. Legal Notifications
Every newsletter needs to include all legal notifications relevant to anti-spam laws. If you go with the most stringent laws, you’ll be sure to cover all your bases.
9. Opt-Out Information
While this could be covered under legal notifications, it’s important that you include opt-out information that is easy to find in every single newsletter that you send out. Don’t be worried about subscribers unsubscribing. It’s better to have a clean list of people who want to be there than a list full of people who resent getting your information.
Ensure that you include a variety of different things in your email newsletter that are designed to get a response and you won’t be disappointed in the results. In addition to the nine items above, never forget to include a call to action (CTA) in each newsletter that you send out. Without a CTA there is no point to the newsletter. So, be clear about that before you start.
Need more help crafting a client attracting newsletter?
Check out my awesome newsletter planner
Here’s what the newsletter planner will help you with:
- Understanding who your newsletter is for
- Why people will sign up for your newsletter
- Creating the know, like and trust factor
- Creating a mailing schedule
- Content planning and your promotional calendar
- Content planning and your editorial calendar
- Deciding on what to include in your newsletter
- Setting up your newsletter for the first time
- Your weekly newsletter plan – yes you need a plan in order to have a successful newsletter
- Where to find ideas
Keeping your commitment
This planner comes complete with worksheets so you have a step by step fill in the blank system. It couldn’t be any easier than that!
The best part? This newsletter planner normally sells for $37 but it’s on sale for just $19 this week. Don’t miss out on this planner!
Head on over and check it out the full details: Newsletter Planner
The bottom line is this: If you don’t communicate effectively with your subscribers, then someone else will. Discover how to grow your community with your client attracting newsletter.
Be Savvy and Successful!
Hello I’m Toni Nelson an Award winning Videographer/Photographer, Author, Speaker, Business Coach and Online Trainer.