We’ve been talking about using your website navigation to lead your visitors through your sales process. If you follow the three previous steps: Intro, Rapport and Education, the Close will come naturally.
On a website, the Close is referred as the Call To Action (CTA.) This is the step where you instruct your website visitor what to do next to work with you. This usually includes opt-ins, contact forms, phone numbers and buys now buttons.
If your prospect is still on your site, that’s great news! She wants more information from you. However, most of your website hits are first time visitors and will rarely initiate direct contact, such as calling or completing a purchase.