One commonly propagated myth in the marketing world is that consumers’ see upwards of 5000 ads per day. As it turns out that myth is based on a study that not only includes advertising, but every label, postcard mailer, and supermarket end cap you may encounter in a day.
However, according to the Consumer Reports Website a more accurate figure is more like 247 ads per day. Now while 247 ads is a far cry from 5000 ads, it’s still too many for us to notice on a daily basis.