Are you Taking for Granted Your Biggest Online Asset?

by Manon Leroux

If you are like most, you are probably more concerned with growing your community than on nurturing the one you already have. Building a community takes time and hard work, especially with so much competition and noise in the space. Some days it is a challenge just to create good content.

But before you focus on growing your community by another 5%, why not take a look at who you have now and ask yourself what you have done for them lately.

Saying you should appreciate your community sounds like common sense, and it is, but it is often the common sense initiatives that get overlooked the most. We forget that our community wouldn’t be a success (in any degree) without the people who are there today engaging with your content, taking the time to comment and having conversations with other community members. Your community is there for you now no matter how small the community may be.

Perhaps you don’t have the numbers you want, or you don’t get as many comments and shares as you had hoped, but that doesn’t mean that you should negate the people who show up every day to engage with your content.

People like to feel acknowledged and appreciated. It is a very basic human need. If we continue to give and never get acknowledged or thanked, it doesn’t make us feel very good.

So by now you are either thinking that you are doing a good job thanking and rewarding your community, or you have a worried look on your face because you are thinking that perhaps you could be doing more. In either case, it’s a good thing.  Your community will notice if you begin to acknowledge and thank them. Just taking the time to show that you are there, you are listening, and that you appreciate their input is such an important thing to do, and in the grand scheme of things – it doesn’t require a lot of your time.

Here are some things you can do to keep your community engaged:

  • Monthly giveaways for engaging commenters / influencers
  • Daily response and comments to folks who contribute
  • Say “thank you” to people who help the community thrive
  • Promote projects and initiatives of your community members
  • Share yourself by connecting emotionally and letting them know you
  • Monthly member or fan spotlight Q&A style with photo and/or links

It doesn’t take a lot of time to say thank you and acknowledge your community, but it is probably the most overlooked aspect of community management. So take the time and reach out to your community, let them know that you do care and that you do appreciate their valuable time.

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3 Replies to “Are you Taking for Granted Your Biggest Online Asset?”

  1. Manon

    Hi Eli, I am glad you found the article helpful… a good reminder for us all 🙂

    Gary, giveaways are awesome, I have no doubt your community is grateful for it. Thanks for the comment.

  2. Gary Starkman

    I’ve been doing the monthly giveaway for a while now and I can confidently say that it helps.

  3. Eli@coachdaddy

    This post came along at just the right time for me. i see my numbers dwindling, but still value beyond measure those who still engage on my site.

    I have to remember to be thankful and thank them for being there!

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