by Amanda Hoffmann | Featured Contributor
Have you become discovered Periscope yet?
I will warn you in advance that it does become somewhat additive with the realization that an update will only exist for 24 hours. It sucks you in and before you know it an hour has passed by.
Who is using Periscope? Social Media celebrities like Kim Garst, Sue b Zimmerman, Podcast
ers John Le Dumas, Chris Duckerman and Journalists were all early adopters of this new live stream video app. They understand that this was going to be big, sensational for branding and lucrative business opportunities.
If you are wondering how to use Periscope for your business, here are five tips to motivate and inspire you.
1. Be Yourself
Pat Flynn’s keynote at a podcasting seminar was shared by John Le Dumas last night, while he was discussing the challenge of starting a podcast his thoughts still apply here. Just start, do not seek perfection and just be you. You have a unique perspective, experience and mindset that should be shared with the world.
2. Use Notes
Any activity when you first begin is nerve racking. I know that the first time I tried Periscope I felt physically sick. Using notes helped me focus, share valuable content and best of all steady my nerves. Chris Ducker’s suggestion was to prepare these notes as pre-written calls to action, to hold them up to the phone through your Periscope session for visual appeal.
3. Engage with people on / off Periscope
Realistically, unless you already have a large following you are not going to have a lot of people follow you straight away on Periscope. You will still have “some” watch your session. Why not thank them on twitter for listening, ask them what they thought, connect with them on LinkedIn? Not only will this impress them that you took the time to connect “off” Periscope, but you might also gain a valuable new connection.
4. Value, Value, Value
Prepare before you go on Periscope and think about who you want to appeal to? Then focus on a topic that you feel comfortable about discussing. If you are a blogger wanting to gain valuable new readers, then focus on your blogger “niche” to discuss topics that will attract them to you. If you are a service based business, you are going to discuss problems that your ideal clients face and offer tips on solving them for an example. At the end of the day, ensure that you know who your audience is, then discuss topics “they” want to listen to.
5. Be Consistent
I am still working on this point myself at the moment. When striving to be consistent, you want to ensure you are live when your ideal audience are on Periscope. Knowing your audience is critical in helping you find the best time to be online and live. Example : If you are a mummy blogger, dinner time and sleep times are out. You need to experiment a little along with some common sense to find the best time for you and your audience.
If you are procrastinating about trying Periscope out, I hope these practical 5 points will encourage you also to take the leap. You can follow me on Periscope @blogsupport4all
Amanda Hoffmann – Sensational Entrepreneur, Bookkeeper Extraordinaire and loves Social Media
Hi, I’m Amanda Hoffmann and live in Brisbane, Australia. I am passionate about business and social media. I currently juggle being a mother of four school-aged children and run three businesses in completely different fields. While challenging, I believe they keep me thinking outside of the box. I have always loved being busy and I believe it is a mixture of my “can do” attitude and loving life that allows me to accomplish so much. Oh, not liking to sleep much certainly does help!
I started managing my first business over 18 years ago but sold it when I decided to start a family. I was unable to envision at the time how I could run a business and still be a dedicated mother. Since I now run three businesses and have a large family, I have found being organised and prioritising is the secret to success.
What are my businesses you might ask? My Office Books Virtual Bookkeeping, Kidd House Accommodation specializing in fully furnished accommodation for both students and professionals and Founder of a Blogging Mastermind Group called Blogger Support 4 All, where bloggers can find a supportive and friendly community to share their problems, journeys and ideas.
I would like to share my experience in small business and answer any questions you might have regarding office organisation, cloud technology and share my experience in property investment.
I personally am fascinated by social media, particularly the fast pace of twitter and exploring the world of blogging. I invite you share my journey and get to know each other.