Last week I had a client get upset with the fact that he just doesn’t get the whole “Twitter thing”. He came to me several months ago because he knew it would be good for his business; he just didn’t get why. Even though I explained it to him numerous times and we were making great progress on his account, he insisted on continuing his old habits.
He was having a hard time seeing that there are much more productive and clearly faster ways of conducting business when you use social media. And not only that, much of his competition was using Twitter and many were making around 10x what they used to make. His industry was changing and he wasn’t willing to change with it.
It all went over his head.
He asked me, “What is it with Twitter? Is it a secret society or something?”
Well, I had never thought of it that way…but if you want to take on that perspective, then ok.
When it comes to social media, especially Twitter, there are really 2 types of people:
1. Those who “get it” and
2. Those who don’t
Here’s a look at the differences between the two:
Those who “get it” engage their audience in conversation.
The big idea here is that they want to build relationships with people because they know that we all tend to buy from people we know and trust. Honestly, though, that’s just a side benefit. The biggest benefit is that we get to meet all of these great people, and we go on to form business relationships and even close friendships with some of them.
I have seen multi-million dollar businesses form as a result of Twitter. I have seen a group of about a dozen businesses come together to market to the same audience and become access partners for one another. And I have seen two people fall in love and one of them move to another country so they can be together.
There are some very powerful stories within the Twitter universe.
Those who don’t “get it” can actually be split up into:
- Those who are already on Twitter and
- Those who haven’t had that adventure yet.
Those who are already on Twitter and don’t “get it” either market to everyone or tell everyone about their toenail fungus.
These people usually don’t last very long. It’s funny that these people don’t get the hint that we don’t want to hear about what they are selling or what they are eating as a mid-morning snack. We want to get to know you – who you are, what you do, what your dreams are. That’s what we want. Don’t push your stuff on us because we don’t want to buy it unless we have a relationship with you.
You people are not allowed into the “Secret Society”. Just kidding, there isn’t one. But seriously, if there was one, you would have to work on your conversation etiquette before you would be allowed in, I’m sure.
Those who haven’t taken the Twitter adventure yet are either afraid of it or don’t see it’s value.
If you are afraid of it, there are many of us who will hold your hand. Come on in and join the conversation. Tell us about yourself. Grab a tall glass of lemonade and stay for awhile. Or if you prefer, have a margarita, we don’t care.
Remember that you will always get out of it whatever you put into it. If you are joining the conversation and making friends like you would at a party or a networking event, then that’s what will come out of it for you. If you are strictly marketing to people or talking and not listening to anyone else, I guarantee that nobody will listen to you, either.
To stress this point, though, Twitter can feel like a “Secret Society” to an outsider who doesn’t “get it”. It’s really not. The Big Secret is this: find people to engage in conversation and you’re in.
At the Wendi Moore Agency, our specialty is building an audience through social media. We create a demand for our clients by building an audience, or a following, so prospects, meeting planners, media, etc, search them out.
Follow Wendi on Twitter: @WendiMooreAgncy
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