Business

4 Ways to Increase Website Traffic and Sales with Website Navigation by @ProfitGeeks

6689753663_b1130772b9by Erica Wiley | Featured Contributor

There are all sorts of questions you need to answer to turn your website into a powerful client attraction tool. What can you do to turn visitors into subscribers, fans, and loyal clients? How do you figure out which online tools to use—and which are all hype?

Small business owners are busy folk so let’s focus on the one thing that if you did this alone, would increase your website traffic and sales.

The key to increase website traffic and sales is to design your website navigation to follow the sales process. These are the 4 parts of the sale cycle and they are just as important online as offline:

1.      Introduction

2.      Rapport

3.      Education

4.      Close

The Introduction of your website is the home page and its primary function is to answer these 3 questions:

  • Where am I? – Your website visitor needs to immediately identify the purpose of your website.  Action Step: Create a banner, image slider or large header text that instantly expresses your website’s service or product offer.
  • Am I in the right place? – When your potential client decides she’s in the right arena, she’ll need to determine if you offer specifically what she’s looking for.  Action Step: If you have 1 service offering, briefly outline it one the homepage either in 1-2 paragraphs or in a 2-3 minute video. If you have multiple offerings, highlight the 2-3 most popular, with no more than 2 or 3 sentences each, so that your visitors can self direct to the appropriate content.
  • What now? – Your potential buyer now knows what you are offering them and has decided you’re a good fit. Only one problem. They don’t know what to do next. Action Step: Have a clear Call To Action(CTA). You need to direct your visitor to take the next step to working with you. You clear short directions and graphics (arrows, buttons etc) to prompt him to call, fill out a contact form or opt-in for a download. Whatever your CTA, tell them outright and make it as easy as possible.

Mimicking the sales process through your website navigation is the yellow brick road to Oz (The land of green, if you get my drift.) Start implementing your Action Steps now to increase subscribers and follows so you’ll be prepared for my next post, How To Build Rapport With Someone You’ve Never Met: Turn a Cold Website Lead Into a Burning Hot Potential Client.

Photo Credit: Carlossan Out for moving soon comeback via Compfight cc

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Business + Tech Geek – Erica Wiley of PROFITGEEKS – New York

imageErica Wiley is Co-Founder and President of PROFITGEEKS, a unique web development and marketing agency that uses technology, biz savvy and good clean fun to grow businesses.

Erica blends her 10 years in sales & marketing with the unique experiences learned from working from home, homeschooling and managing a blended family of 7! She knows first hand the challenges that entrepreneurs face and teaches her clients how to use technology to streamline business operations, create a profit-generating online presence and have time for their passion.

Her work is her joy as she helps you demystify marketing and technology and create a customized system that will keep you focused, motivated and in action!

An all around geek, Erica is passionate about personal development, LOTR, Star Wars, white boards, productivity & planning apps, software testing, volunteering, tree climbing and currently, indie folk music.

For simple, practical and immediately effective tips, Tweet with Erica or find her on Facebook.

4 Replies to “4 Ways to Increase Website Traffic and Sales with Website Navigation by @ProfitGeeks”

  1. carlos

    great article, very helpful

    http://universitytwig.com

  2. How to Build Traffic to Your Websites | How to Build Websites

    […] 4 Ways to Increase Website Traffic and Sales with … – She Owns It […]

  3. Jennifer

    Great tips – I’d also like to add that it’s important to understand where your visitor may be “mentally” in the sales process as well. For instance, if you have a guide you want them to download, they might not be mentally ready to make the leap from seeing an ad that has a call to action of “download this guide.” It might be too much of a commitment to “download” something at that point. Instead, with the brief information they can glean from an ad, a call to action that may work better might be “learn more.” Then on the page with more information you can provide the download link. It’s always important to keep in mind the mood or mental state your visitors may be in based on the information you are presenting.

    1. Erica Wiley

      Jennifer,

      I appreciate you taking the time to leave feedback. While I agree that by knowing and understanding your visitors “mental space” you can better serve them, I disagree that promoting them to continue to delay making a decision and commitment is beneficial.

      The purpose of having a CTA is to help your visitor take action in improving the situation they are coming to you for. “Learn More” is not a strong call to action because it is not an action that creates a change or a significant step forward.

      Having a strong CTA shows them you are confident you can help and anyone who is not ready, will by nature, move on to reading more of your pages until they feel comfortable to commit to connecting with you, whether that is through downloads or contact form.

      Again, thanks for sharing your experience!
      -E

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