by Erica Wiley | Featured Contributor
There are all sorts of questions you need to answer to turn your website into a powerful client attraction tool. What can you do to turn visitors into subscribers, fans, and loyal clients? How do you figure out which online tools to use—and which are all hype?
Small business owners are busy folk so let’s focus on the one thing that if you did this alone, would increase your website traffic and sales.
The key to increase website traffic and sales is to design your website navigation to follow the sales process. These are the 4 parts of the sale cycle and they are just as important online as offline:
The Introduction of your website is the home page and its primary function is to answer these 3 questions:
- Where am I? – Your website visitor needs to immediately identify the purpose of your website. Action Step: Create a banner, image slider or large header text that instantly expresses your website’s service or product offer.
- Am I in the right place? – When your potential client decides she’s in the right arena, she’ll need to determine if you offer specifically what she’s looking for. Action Step: If you have 1 service offering, briefly outline it one the homepage either in 1-2 paragraphs or in a 2-3 minute video. If you have multiple offerings, highlight the 2-3 most popular, with no more than 2 or 3 sentences each, so that your visitors can self direct to the appropriate content.
- What now? – Your potential buyer now knows what you are offering them and has decided you’re a good fit. Only one problem. They don’t know what to do next. Action Step: Have a clear Call To Action(CTA). You need to direct your visitor to take the next step to working with you. You clear short directions and graphics (arrows, buttons etc) to prompt him to call, fill out a contact form or opt-in for a download. Whatever your CTA, tell them outright and make it as easy as possible.
Mimicking the sales process through your website navigation is the yellow brick road to Oz (The land of green, if you get my drift.) Start implementing your Action Steps now to increase subscribers and follows so you’ll be prepared for my next post, How To Build Rapport With Someone You’ve Never Met: Turn a Cold Website Lead Into a Burning Hot Potential Client.
Business + Tech Geek – Erica Wiley of PROFITGEEKS – New York
Erica Wiley is Co-Founder and President of PROFITGEEKS, a unique web development and marketing agency that uses technology, biz savvy and good clean fun to grow businesses.
Erica blends her 10 years in sales & marketing with the unique experiences learned from working from home, homeschooling and managing a blended family of 7! She knows first hand the challenges that entrepreneurs face and teaches her clients how to use technology to streamline business operations, create a profit-generating online presence and have time for their passion.
Her work is her joy as she helps you demystify marketing and technology and create a customized system that will keep you focused, motivated and in action!
An all around geek, Erica is passionate about personal development, LOTR, Star Wars, white boards, productivity & planning apps, software testing, volunteering, tree climbing and currently, indie folk music.