by Gina Bell
One of the topics I LOVE to teach is how to apply the Art of Leverage in your business.
According to BusinessDictionary.com, LEVERAGE is the ability to influence a system, or an environment, in a way that multiplies the outcome of one’s efforts without a corresponding increase in the consumption of resources.
In other words, leverage is the advantageous condition of having a small amount of cost (or effort) yield a high level of return.
Today, let’s apply leverage to all of the writing you do as an entrepreneur.
I think of entrepreneurial writing as the collection of content and copy that entrepreneurs create and use to communicate, promote and grow their business.
How your writing (content / copy) is packaged and presented varies. And this is where we can apply LEVERAGE to make the most of the writing you do and have done.
Some examples are: print books, e-books, special reports, articles, workbooks, info productions, action guides, teleseminar scripts, keynote speeches, presentation outlines, micro-blog and blog posts, press releases, website copy, etc…
When it comes to being a woman in business online there really is a lot of “writing” to do.
The problem is a lot of entrepreneurs struggle with writing projects wondering “What in the world am I going to write?” They often forget about all of the writing and research they’ve already done and most haven’t begun to think strategically about the writing they plan to do in the future.
Thinking strategically about how you might re-purpose and leverage the writing, ideas and concepts you’ve already created and plan to create can make writing simple, easy and much more profitable.
Example: Let’s say you’ve already written a top 10 tips article. This one article provides the base for ten additional articles. All you need to do is expand the content for each tip. You save time and end up with new articles to leverage.
The same tips article can be “chunked down” into micro-blog posts for twitter and Facebook status updates.
Case in point, I could expand on each of the 21 ways presented in this article, digging deeper into how a woman in business online can leverage each specific approach to presenting/packaging their writing/content to grow their business.
The checklist below will get you thinking about how to leverage your writing in new and more powerful ways.
Rather than look at each item as a “new” writing project, think about how you can leverage writing or research you’ve already done and/or plan to do to repurpose and maximize the potential of each idea. You’ll save time and move a lot faster too!
- Print Books
- Audio books
- Audio programs (tele-class, tele-series, podcasts)
- Action Guides
- Video training/promotion content (i.e. Camtasia, Viral Video)
- Coaching programs (Instructor manuals / Participant manuals)
- Keynote speeches/Signature Presentations
- Presentation Outlines
- Press Releases
- Blog posts
- Micro-blogging (i.e. Twitter, Facebook Status Updates)
- Mini-books/topic based pamphlets
- How to checklists
- Newspaper ads/articles
- Website Copy
- Frequently Answered Questions
Now, take a moment to list the other writing opportunities that came to mind as you were reading this list… i.e. product/service descriptions, follow up autoresponder messages after a new client purchases, e-course, announcements… and so on. Your creativity is the only limit here (and really, there isn’t a limit to that).
Have you identified ways that you can apply leverage to the writing you’ve done or plan to do? Share your ideas in the comments okay & Happy Writing!
Gina Bell: It’s my joy to teach entrepreneurial go-getters how to grow freedom-rich businesses that elevate lifestyle, expand possibility, and influence everyone they touch.