Instagram Marketing for Real Estate: Top 10 Strategies

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Instagram, it’s more than just a social media platform; it’s a powerhouse with over 1 billion active users and engagement levels four times higher than Facebook. For real estate agents, ignoring Instagram is no longer an option. Many top-performing agents are leveraging this platform for organic lead generation, enhancing their reputation, and sealing real transactions. The recent pandemic has only amplified the influence of Instagram marketing. In this guide, we provide you with 10 simple yet highly effective Instagram marketing techniques. The best part? Most of these strategies take less than 5 minutes to implement.

Understanding the Instagram Advantage

Instagram boasts an incredibly engaged user base and a diverse audience, making it an ideal platform for various marketing strategies. 

The following data paints a vivid picture of Instagram’s prominence, courtesy of Oberlo:

  • Instagram’s engagement rate is four times higher than Facebook’s.
  • The platform boasts over 1 billion active users.
  • Young adults constitute a whopping 71% of its user base.
  • Users spend an average of 53 minutes per day scrolling through content.
  • Remarkably, 83% of users have discovered new products or services on the platform.
  • Half of the users follow at least one business account.

This data tells an irresistible story: Instagram is a goldmine waiting to be tapped. With such an engaged audience at your fingertips, the next step is to explore how to market your services efficiently.

1. Optimize Your Profile

The first step to maximizing your Instagram potential is switching to a business profile. It’s a quick process that takes no more than 30 seconds but opens up a world of insights about your audience and access to Facebook Ads Manager for advertising. Once switched, your profile will sport a ‘title’ under your name.

2. Craft a Compelling Bio

Your real estate agent bio on Instagram serves two essential purposes: it boosts your professional image and provides potential clients with vital information upfront. A well-structured bio can be the difference between gaining or losing a potential lead.

3. Action Buttons for Easy Interaction

Instagram’s business profiles can feature action buttons, making it easier for users to interact with your business. These buttons allow prospects to contact you or even set appointments, all within the app. To add them, go to your profile, select ‘Edit Profile,’ and then choose ‘Contact Options’ under ‘Public Business Information.’

4. Showcase Listings on Your Feed

One of the simplest yet most effective Instagram real estate marketing strategies is to transform your feed into a digital ‘listings magazine.’ Highlight your current properties, taking advantage of Instagram’s allowance of up to 10 photos per post. While experimenting with filters is fine, authenticity is key to making your listings shine.

5. Elevate Listings with Instagram Stories and Highlights

Instagram Stories and Highlights offer additional avenues to showcase your listings. Stories allow you to feature a photo or 15-second video for 24 hours, while Highlights allow you to create a collection of up to 100 current or archived Stories. These features provide dynamic ways to engage your audience.

6. Harness the Power of Video

Video content is a game-changer, attracting 48% more views on social media, according to HubSpot. Instagram video posts have a 60-second limit, but Reels, a recent addition, accommodates longer-form content up to 90 seconds. Quality matters, but remember, you can start with what you have. Ideas include trailers for virtual open houses, property tours, market updates, or addressing common questions from buyers and sellers.

7. Promote Virtual Open Houses

Virtual open houses are a hit among successful agents. Utilize Instagram Stories to create teasers for your upcoming open houses, share high-quality property photos, and provide event details through graphic text. Additionally, post-tour trailers and high-quality images on your feed.

8. Tag People and Businesses

Similar to Facebook, Instagram allows you to tag people and businesses in your posts. Tag your brokerage, your network, and third-party vendors who might benefit from sharing your posts. This keeps you top-of-mind within your sphere of influence and expands your reach.

9. Geotag Your Properties

Instagram’s Location Tagging is similar to Facebook’s Check-in feature. You can use your phone’s GPS or search for locations. Geotagging boosts your listings’ visibility, helping potential buyers find your properties when they search locally.

10. Deliver Value to Your Followers

Transform your data into visuals and share them with your audience. In uncertain times, being a knowledgeable guide for clients and communities is invaluable. Visualize data like MLS statistics, unemployment rates, government stimulus updates, or inventory changes to provide valuable insights. Canva is a user-friendly tool for designing visual posts.

Final Thoughts

With these 10 Instagram marketing strategies, you can make the most of this dynamic platform to bolster your real estate endeavors. Remember, it’s not just about posting; it’s about connecting, engaging, and adding value to your audience. Take these steps today, and watch your real estate game on Instagram soar to new heights.

Rahul Agarwal is the Co-founder & Chief Business Officer at Styldod, where he has taught a computer to do interior design! Styldod provides the most hassle-free & inexpensive virtual staging solutions for real estate agents so they can sell their listings faster, and for higher prices. Rahul was also a co-founder of Mebelkart. He pushes the boundaries with his innovative entrepreneurial stints and is also a sound startup investor & advisor.

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