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How Public Relations Can Benefit Your Brand by @lucyrk78

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by Lucy Render-Kaplan | Featured Contributor 

Public Relations is vital for increasing your brand’s visibility. Not only can it help more people learn about your company and services, it can strategically speak directly to your target audience. A successful PR campaign generates media coverage, builds your status as a thought leader, helps develop trust and increases your presence, which leads to more sales, new clients and even potential investors.

Develop Brand Identity

Getting the word out about who your brand is and why you exist is important! Only you can tell the unique story about your product or services and why people should choose you over other similar brands. If the public doesn’t know that you exist, you are missing out on sales and helping others via your services.

Grow Trust and Credibility

People buy from people they trust. More and more, consumers are growing wary of companies telling them who they are – they’re listening to others recommendations. When a company keeps popping up in the news or written about by a journalist people follow is not only beneficial in building trust, it can directly lead to sales. Being featured in the press – especially in this day and age, where social media outlets can distribute your articles across the entire spectrum of Internet users — allows you to leverage this attention as support for your cause. Create a press page on your company’s website so you can display your success in the press to viewers.

Thought Leader Spotlight

Your PR agency can work with the founder of your client’s brand or a spokesperson from the brand on how to best present on camera and in interviews with the press. They can then pitch them to talk as an expert in industry-related news. Having an internal spokesperson serve as an expert is a great way to grow awareness about your company and is key in growing brand awareness.

Create Buzz

A public relations campaign can help share your key messages, create or boost brand buzz and help you build an engaged following, leading to more exposure, clients and brand awareness.

Attract Donors & Increase Funding

Earned media coverage can attract donors and investors to help increase funding.  Media coverage is often vital and can be a deciding factor in how they decide to give.  A powerful PR campaign shows that you invest in your business, your reputation and have a commitment to growth, which is very attractive for funders.  The right media placements at the right times can be used to attract the attention of VCs and other investors. With the right messaging and strategy, PR increases your credibility as a stable and potentially lucrative investment target. So why do PR? If you’re an early- or mid-stage company, your next round of funding may depend on it.

If any of these reasons appeal to you, securing a publicist or signing with a PR firm may be the next step to level up your business.

Gig – Sharing – Youpreneur – [Ec]onomy by @SBSLEducSoltns

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by SJ Barakony | Featured Contributor 

 

‘Lean in … it’s growing daily.’

 

As this blog goes live, we find ourselves on a chronological cusp; it’s not just A New Year’s Eve/Day:  it marks an entirely new decade!

The 2020’s will bring us untold innovation which’ll make us do double-takes; one trend, though, that we can better understand since it’s been growing since ~ 2008 ?

 

A > It has multiple monikers:  Gig / Sharing / Youpreneur. 

 

All = synonyms for an independent workforce which’ll continue to improve day to day life, so long as we don’t stoke fear, assume, become too comfortable, or let corporate entities dictate the narrative.

Here’s a fundamental Q:

 

How can we entrepreneurs be trailblazers for our peer generation, those older, and, yes, younger, for this economic paradigm?

 

Gigs are Great

We’ve likely heard, or know someone who’s a ‘side’ hustler; this person’s also a side ‘gigger’.  She’s pursuing gig economy income, driven not by trading units of time for currency/dollars & cents; rather, via representing a product/s, service/s, &/or sharing her specialized knowledge in/to the marketplace, earning $$ in return.

This infographic offers a flyover, showing how many ‘gigs’ are available, just via smartphone apps.

Yet, there is far more at ‘work’ here: Entire new business models have, and will continue to be formed. One recent example?  Click here.

The back to back [ ‘blue’ & ‘white’ collar ] industrial ages shall continue to be supplanted by gigs, although it will necessitate re framing, challenging 20th century assumptions, & being willing to exchange calculated risk for more time & financial flexibility.

 

For it matters not, how much we own, the cars . . . the house . . . the cash. What matters is how we live and love and how we spend our dash.

 

― Diane Mulcahy, The Gig Economy: The Complete Guide to Getting Better Work, Taking More Time Off, and Financing the Life You Want .”

 

Sharing = Collaborative = Interdependent   

‘Share & share alike ..’ – weren’t we told this by a doting parent(s), or maybe a primary school teacher at some point?

However, as we aged into adulthood, and started our business(es), we might’ve forgotten this sage advice. We either learned how to be dependent ( ‘employ’[ee] – to be used (utilized)) , and/or that we had to be a cowgirl, & do entrepreneurship all by ourselves, as an in-dependent.

Not so fast!  Sharing economic models enable us to rebuild trust with our peers, be inter-dependent, and find/leverage ways to collaborate & partner with others.

This visual is worth many words.

 

Multisided Platforms / ‘Matchmaker’ Economics

This new economic era is restoring and flat out creating new sparks of creativity that were lost in the very linear, centralized, & hierarchical industrial ages preceding it.

This terrific post will make you think; next time you grab your smartphone & search for an AirBnB, you’ll look at this research in a fresh way.

Matchmaker (‘ing) is worth trillions – it squeezes inefficiencies out of conventional producer/seller→ consumer/buyer bilateral relationships & builds bridges. It is beyond intriguing & sits squarely in this new [ec]-onomy.

 

What’s a “You” Preneur, anyway?!  

YOU ‘re worth far more than a rigid, pre-defined wage, salary, or compensation package. Shouldn’t your pay be aligned with the absolute value you deliver to your clientele, & not based on the usage of space & time ( = occupar / occupation ) ?

Most, if not all, entrepreneurial minded people reading this would say ‘absolutely!’

Thus, we’ve 2 words fused together, creating a combo which richly reflects the spirit, heart, & mindset of this new economic model:  YOU + [entre] preneur.

 

Overcoming …   

There are 5 (‘for the hand’) root issues which stand in the way of ‘giggers’ & ‘youpreneurs’ ‘sharing’ more & building a stronger entrepreneurial edifice in the 2020’s:

 

  • Our 125+ year old schooling ( not truly education ) tracks, ‘K-12’
  • Fear ( cynicism, unhealthy skepticism, & negativity )
  • A completely broken political system
  • The incumbent hierarchies

&

  • Comfort/familiarity

 

We can hurdle over the first by focusing on self-directing our education & loosening the grip of credentialed degree signaling ( esp if we have staff ); next, we can win out over fear by being faithful & focused; thirdly, how about turning towards local elections to drive grassroots transformation upwards to state/provincial &/or national/federal offices?

Fourth, be wise to what the ‘status quo’ says, and especially does. Often times, they’ll attempt to buy influence through the deeply flawed politics of today. Don’t let them; put your trust in your own small business & those of your peers. Lastly, don’t rest on your laurels or read your own press clippings. Always strive to sit in a learning zone.

 

Future = Free: IF we Choose

Many step up to ‘be their own boss’ ; yet, the promises heralded in transition tend to be lost in the haze of working harder, not smarter.

Freedom is such an overused word; for the purposes of this post, let’s frame it this way: It’s having many conscious choices always available to match with our  most irreplaceable asset, time.

The ultra flex & portability available in the gig/sharing economy is there for the taking. Lean into it!

 

Twitter ‘To-Do’s 

Youpreneur

Sharing Economy

Future Workforce

VisualCap

Suitcasepreneur

 

Let’s ‘future’ proof …

… your business(es).

Be unique & willing to unlearn what you were taught in a conventional classroom about economics & entrepreneurship.

 

A dozen things I’ve learned about …

6 Ghosts of Fear

 

… Multisided Markets

The Matchmakers 

 

Mutual Aid Societies & the Gig Economy

Rise of the Youpreneur

 

Read to Lead

25 Ideas …

 

Summing up … 

  • A major milestone is upon us!
  • A fundamental question …
  • Multiple monikers
  • Multisided & matchmaker
  • 5 challenges
  • “Free”dom
  • ‘Future’ proofing

 

Thank YOU for reading!

____________________________________________

Stages of Success by @SBSLEducSoltns

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[ ‘S o S’ ] = Leveraging Stages to Earn Something More: Significance

 

Flying @ 35K ft

 

As entrepreneurs, we’ve often heard how important it is to be successful.

 

And, as so many of us also know, success is defined in so many different ways, through lots of different life experiences & lenses, that there could be a fairly large library filled with content on ..

 

What is success?

How to be successful?

Who is a success & Why?

Where can success be learned?

 

To be clear, the stages that will be discussed below all DO feed into this ‘black box’ known as success, however, in my reasoned view, if each is leveraged unto one another, you’ll earn something far more impactful in the long term:  Significance.

 

Success vs. Significance

It’s left to you, the reader, to decide what you seek to pursue. A quick web search returns oodles of success quotes & related content:

Click HERE , then HERE to dip a toe ever so slightly into the ocean: The video & infographic in the latter are wonderfully displayed, by the by!

 

“Whenever you see a successful business, someone once made a courageous decision.”

―Peter F. Drucker

 

Turning the page to significance, one of the best sources to land on?  THIS one.

Our businesses can either drive us, as their owner/founders, to a significant life, or our lives can be the spark on the embers of the business, turning it from just surviving, to a modicum of success, and perhaps significance.

 

So, the road, visualized as two lanes, does have one going in one direction, and the other in its opposite.

 

“The difference between real life and a story is that life has significance, while a story must have meaning. The former is not always apparent, while the latter always has to be, before the end.”

― Vera Nazarian

 

Breaking down the stages  

 

I contend that each stage can be swapped for another, so the order below isn’t as important as the very high level explanation of the stage. And, if you happen to have multiple business ventures, you might even leverage the 5 stages differently, if & when you choose to pursue significance in either, or more.

 

Mental 

There are miles upon miles of created content online that talks up the vast importance of an entrepreneur’s mental mindset – the ‘inner game’ between the ears, so to say.

 

To be successful, you might’ve already noticed how you might ( or already have ) had to tune out cynics, critics, and unhealthy skeptics.

 

How it is often best to replace, 1:1, the mass media’s many arms with podcasts, webinars, audio books, and the like.

 

Yes, that quote about your mind being a garden, and having to pull the weeds?  It’s quite accurate.

 

Cultural  

Your workplace culture, or the culture ( coffee shop/cafe?  Coworking space? ) in which you invest time if not at a physical location of some sort, definitely is a puzzle needing solving.

 

Culture is an amorphous term, just like success; many thought leaders come to varying conclusions.

 

Yet, if you’re the founder or owner of a business with staff on payroll, you know how crucial culture is; your customer service; turnover; &/or engagement/satisfaction are each outward signs of how healthy it is.

 

In this post from a few years ago, I opined that culture feeds into vision, then strategy, & lastly, tactics.

 

Social [ Capital ] 

Your professional network/s are immensely valuable; while it’s best understood that clientele can come from any one of many concentric circles  ( perhaps a connector led to to a center of influence to this individual ), a very important concept is that of social capital.

 

While there are many phenomenal resources out there, one of the most impactful is found in the work of Mr. Robert Putnam — linked below is his ‘primer’ website, which by itself is chock full of goodness and explains well why this is a stage of success.

 

Financial

Whether or not you believe in retaining the services of a financial advisor/planner, or otherwise, you’re definitely encouraged to embrace the vast value in understanding the financial stage.

 

In my own professional journey, which began with one business venture as a side gig/hustle, one of the most impactful stages I ever engaged in?

 

= Moving from a consumerist/W-2 to a producer/entrepreneurial view of dollars & cents.

 

Since the vast majority of conventional classrooms in our nations don’t include much, usually any, content on money/literacy, let alone wisdom on how to invest, spend, and/or save money, it is left to us, as the owner/founder, to tap into the deep rivers of resources.

 

Leader[ship] -> Legacy

This stage alone could comprise a series of volumes, if not another separate library, alongside the success.

 

In this recent post, I unpacked variants of leadership. It wasn’t all encompassing, however, feel welcome to re(read) it and combine this stage with that post, to equal greater impact.

 

An informal mentor of mine teaches that one’s influence ( Excellent podcast HERE ) flows to impact ( which we’ll intentionally define as significance, as you leverage all 5 stages ) , then the entrepreneur reaches what she needs to be a viable business:  Income.

 

Intentionally moving from leading to legacy is a topic that deserves its own post; yet, it’s included above since both seem to be deeply intertwined:

 

leaving a legacy necessitates leading, just as much as the river of influence x impact feeds the ocean of legacy.  

 

Suggested Social Follows 

 

Robert D Putnam

 

Jim Collins

 

John C. Maxwell

 

Robert Kiyosaki

 

Mindset Works

 

As always, you’re encouraged to …

 

… use this monthly post as a jumping off point; take it as the sound of the starter’s pistol in track & field:

 

Ready ( reading this  ).  Set ( click on the links ).  & …  Go!  ( invest in content, set goals, et al. )

 

Social Capital Primer

Success Magazine

Servant Leadership Institute

Great By Choice

Rich Dad Radio Show

 

In short

 

  • A high level overview
  • Comparing 2 ‘S’ words
  • The 5 Stages – one by one
  • Recommended Twitter follows
  • Additional content

 

Thank YOU for reading!

____________________________________________

Mompreneurs Educating Kids by @SBSLEducSoltns

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So, you’re a mom with a business …  

… & you want them to understand your why . 

 

Aspirations

 

You’re already the CEO, COO, & CFO of your household. Yet, you desire to create a legacy, being remembered as more than just a mom-preneur who provides a product/s, service/s, or specialized knowledge to the marketplace.

So you resume the role of primary educator; you’re on a mission to educate your kids on why you don’t have to go to “work” like their friends’ moms do.

Yet, the school that you’ve entrusted to prepare them for adulthood isn’t cutting it when it comes to discussing business principles & your value system; so, what should you do?

 

Values & principles 

 

How would you answer?

“What values and principles led you to become a mom-preneur?”

 

  • Autonomy ( I like to make my own hours, pick my own clients )

  • Mastery ( my prior experience in “Y” industry is enough to be confident in my abilities )

  • Purpose ( I am driven to be a difference maker on “Z” ; I am ‘called’ to serve “X” )

  • Maximizer ( I’m not paid enough by a 3rd party to do all that my family wants  )

  • Independent ( my personality & social style align with owning a business )

  • Quality time ( I needed to spend more hours w/ family )

 

Family Culture 

As someone who embraces entrepreneurship & leadership/professional development, you might be familiar with the late Peter Drucker’s attributed quote about culture.

Having defined culture, you can better explain your decision to be an entrepreneur as not only best for yourself, but one made in the best interests of the family; including your child(ren) will enable them to buy in 

Congratulations!! You’ve taken a huge step in ensuring that they will better understand if a client calls on you at an inopportune time or if you have to adjust the family’s budget due to ups & downs in your income.

 

Family Vision

Many entrepreneurs choose to start a business based on where they see themselves going after leaving the nest of an employer = a wise step!

While Stephen R. Covey has passed, the shadow left by his legacy is so large, he’ll always be remembered for his 8 habits

 

Of them, Habit 2 [ ‘Begin with the End in Mind’ ] is foundational.

 

“Covey says that all things are created twice: first, the mental conceptualization & visualization and a second physical, actual creation.

Becoming your own creator means to plan & visualize what you’re going to do and what you’re setting out to accomplish & then go out and creating it.”

 

Apply this truth to your household; then answer these Success Law questions …

 

Why are you in business?

Do you have multiple income streams?

What dreams have you put on the shelf due to a previous decision to trade time for money from an employer?

 

Insightful Infographic 

 

How mompreneurs balance …

–  h/t to @99designs for this –

 

Visuals tell more of a story than words alone, so your impressions gleaned after studying this one will further aid in self-educating your kids.

 

School falls Short

I often advise mompreneurs of this fact; it’s a somewhat inconvenient truth:

When you send you kid(s) to a conventional school, private (secular or faith based), or public (default option), the curricula, testing, mindset, & counseling offered for ‘careers’ almost always fails to include entrepreneurship.

 

Fill in the [Swiss Cheese] Holes

Think of a “C.A.R” when it comes to addressing the above …

 

C = Complement

 

Find mentor(s), online curricula, &/or teach your kids from your own experience about business to parallel what schooling doesn’t include.

 

A = Add on

 

If your kids are in their late teens & about to/or have graduated from HS, please discuss all 12 options besides college with them.

Or, if you truly want her to get a degree, ask pointed questions of the university re: if they teach about the “E” pathway

 

Bypass the holes; find or carve a clear path

The final letter in the acronym is a bypass …

 

R = Replace

 

Creating an end-around to conventional school can be done through a co-op w/ other parents ( your own school startup ) , or personalizing your kid(s) education by home schooling.

Both of these offer far more flex to include business concepts rarely, if ever, taught in default classrooms.

 

Dealing with Doubters

 

As Rocky passionately shared, the world [of entrepreneurship] certainly isn’t all ‘sunshine & rainbows’ …

… so for those fellow moms in your neighborhood who still “go to work” for a paycheck, for a spouse who isn’t quite on board with your business, or maybe you haven’t yet ‘closed the deal’ with your kid/s …

What do you do to quell cynics & critics?

There are many answers; I’d first encourage you, as someone who has built thousands of business relationships, to be the best version of yourself.

Simplistic? Yes, however, true leadership isn’t complex; it begins w/self.  Remind yourself of this by reading the inscription on the tomb of the Bishop at Westminster Abbey.

 

Suggested Follows 

 

The MomPreneur

 

majestapatterson

 

Mompreneurs in Heels

 

Mompreneur Show

 

Inspiring Mompreneurs

 

Top 40 Mompreneurs

 

In the pursuit of knowledge 

I encourage you to review the additional resources below. A blog of this length leaves the door slightly ajar; please empower yourself to kick it wide open!

 

10 Mompreneurs Who Are Crushing It

 

Mompreneur Magazine

 

The 25 Best Business Ideas …

 

Mompreneur $

 

10 Inspiring Tips …

 

Mompreneur Media

 

In short

  • Moms with businesses & kids are trailblazers
  • Your values & principles
  • Culture into Vision
  • School needs supplements …
  • … or choose a parallel path
  • Staying the course
  • Add’t resources for you, Mrs. Mom-Preneur

 

Thank YOU for reading!

____________________________________________

Leadership’s Many Flavors by @SBSLEducSoltns

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Leading from the Front with Four

 

Ground Floor : Leadership & Management

 

It’s nearing mid summer in the northern hemisphere; recently, we celebrated national Ice Cream Day! Many have favorite flavors of this delish dessert; this holds true for leadership, too.

 

Paraphrasing a Supreme Court justice: ‘We know leadership when we see it.” , yet we all don’t ‘see’ the same thing, since we view business through our own experiences, lenses, & mindset.

 

Further, let’s push a related theme up for thoughtful discussion:

 

Leadership & management are NOT differing flavors; instead, they are two landmasses, separated by a gigantic ocean. We realize this while standing on the ground floor; now, let’s climb up a metaphorical ziggurat for a panoramic view.

 

Position, power, experience, credentials …?

On level 1 & 2 of our ziggurat, we start separating the wheat from the chaff; this act drives big answers , bringing us closer to leading from the front.

 

Q> Are any of the below characteristics necessary for organic leadership?

 

  • Seniority / experience

  • Credentials

  • Power \ Authority

  • Position

  • Perks /privileges

 

A> None are truly required. For a positional leader, they might bring benefit in a company’s hierarchy; however, in a free enterprise entrepreneurial business, they’d likely delay professional development.

 

Q>> Does leadership necessitate a certain type of business structure?

 

A>> No. Most structures ‘tell‘ us that an established business has an uneven field; you’ve built a ladder for your staff to climb up a pyramidal hierarchy, &/or you’ve not empowered them to address deep issues, like customer service, in your workplace, putting a collar on their ability to organically lead.

 

Bottom Up > Top down ; front > back

 

Leading is most impactful from the bottom up if there is a structure; Why? Easy. Those people are most aware of the day to day matters impacting your business’s success.

 

Take note, founders:  if you’re one, put yourself out front, clearing roadblocks so your staff can be most effective in building a better workplace for the betterment of all.

 

“People ask the difference between a leader & a boss. The leader leads & the boss drives.“

— Theodore Roosevelt

 

Q >>> What to do in situations where staff engagement, customer service, &/or client retention are below par?

 

A >>> Leverage this call to action using a ‘Test of 3’

 

 

First of 4 Flavors : Thought

 

Your climb up our ziggurat continues! Any of 4 could be next, as we aren’t building a rigid hierarchy; instead, you’re encouraged to visually sketch out this post’s content to better grasp these principles.

 

A thought leader leads from the front by sharing learned wisdom, stories, & a vision for the future with her staff, fellow entrepreneurs, & her tribe.

 

She might call herself a futurist, a disrupter, or an innovator. No matter the lingo, she oft comes up with fresh ways to address persistent business problems.

 

Second of Four : Replicative

 

Often, an entrepreneur, especially a family business owner,, recognizes replicative leadership as = succession planning; it could be, yes.

 

I thoughtfully ask you to expand your mind, furthering the case that this ‘flavor’ is imperative for all types of businesses, regardless of size, industry, or age.

 

A replicative leader seeks to replace herself; no longer is she indispensable; she’s begun, or accelerated her ability, to work ON her business & no longer IN it, becoming dispensable.

 

Systems thinking, soft skills [ e.g., humility & adaptability, ] & a focus on a self directed education all enable the above.

 

Third of 4 : Servant

 

When we serve, we win = Truth.

 

Yet, sole proprietors & entrepreneurs with staff, especially those who’ve come from corporate backgrounds, each have big adjustments in unlearning positional leadership & replacing w/ servant leadership’s unwavering principles.

 

Allow yourself to challenge assumptions, dismissing nostalgia & past credentials earned, as you realize that serving first gives you rich tools to lead from the front, flipping hierarchy upside down.

 

Fourth of Four : Conscious

 

Leadership done well is often a lonely path. Engaging mind, soul, & spirit is far stronger than merely one. Thus, being conscious about leading yourself & others enables infinitely more progress in your business culture, while concurrently helping you buck societal winds regarding capitalism.

 

Rarely are we taught that free enterprise & capitalism are very different concepts. Those who become conscious leaders better grasp this truism & cultivate a business that embraces the former.

 

Organizations dedicated to this flavor of bottom-up leadership often hold gatherings in your local area; seek them out & turn their events into networking opportunities.

 

Suggested Social Follows :

 

SR Thought Leader

Angela Montgomery

Waters Center

SLI Lead

Greenleaf 

Conscious Leadership

 

Dig for more gold — it’s 1849 all over again!

 

This blog is a drop of water into a deep sea. Be a modern day gold prospector & start a new rush!

 

How to Become …

6 Steps …

Don’t Let the … 

Rela Leadership

The Serving Leader

5 Ways to … 

Practicing the 15 …

 

In short :

 

  • Ground floor
  • Characteristics of leadership
  • Test of 3 – CTA
  • Thought & Replicative
  • Servant & Conscious
  • Social follows
  • There’s a vast universe to explore

 

Thank YOU for reading!

____________________________________________

Top 10 Apps Solopreneurs Need by @DONNAAMOS

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Top 10 Apps Solopreneurs Need

by Donna Amos | Featured Contributor 

Solopreneurs enjoy countless benefits, but one of their struggles is handling every aspect of their business themselves. managing appointments, paying bills, creating proposals, sorting out taxes, following up with leads, and managing stress. Thankfully, there are numerous business apps available, many of them with free versions, to help busy solopreneurs. Here’s a list of 10 that we recommend.

Assistant.to

Just because you are a solopreneur doesn’t mean you want to do every single task for yourself. You may have to, but you sometimes don’t want it that way. Assistant.to is like a personal secretary that sets up your appointments by working with your email recipient, automatically adjusting time zones and even rescheduling meetings if something comes up.

Calm

Calm is the #1 app for meditation and mindfulness. Enjoy 100+ guided meditations to help you manage anxiety, lower stress and sleep better. Have trouble sleeping the try their Sleep Stories. What Solopreneur does not need to learn how to relieve their stress?

G-Suite (Google)

Half of G-Suite revolves around communication—we are talking Gmail, Google Hangouts and Google Calendar. The other half is a set of apps that will help you create and collaborate. This includes Docs (documents. Think: Word), Sheets (Spreadsheets. Think: Excel), Slide (Presentation. Think: PowerPoint), and Forms (surveying tool). All of the tools are stored together on a cloud called Google Drive.

Evernote

Evernote is the ultimate note-taking and archiving tool for collecting information, keeping it organized, and collaborating with others. Evernote is a cloud-based software service designed for creating, organizing and storing various text and media files. Whether a text document, a photo, a video, an audio file or even a web page, Evernote stores everything so you can access it on any device when needed.

Grammarly

Solopreneurs often do everything themselves, including writing their own copy for practically everything. Make sure that your text is free from typos and that you are using commas correctly usually with this handy desktop app. As you type, Grammarly checks your text for hundreds of common and advanced writing issues.

Mailchimp

Bring your audience data, marketing channels, and insights together so you can reach your goals faster. With Mailchimp, you can promote your business across email, social, landing pages, postcards, and more — all from a single platform. Populate different audiences for various uses and message them all from one platform for any reason. A free version is great for solopreneurs just getting started, with paid versions scaling up offerings.

Shake

Shake is a web and mobile app that creates legally binding agreements in seconds, which is an ideal way to create quick contracts for freelance jobs. You can also create loans, leases, sales and non-disclosure agreements, saving you time as you take on new projects.

Sighted

Sighted is an online invoicing app perfect for freelancers and solopreneurs. The free plan is perfect for a small business, offering 20 invoices per month in multiple currencies, for up to 10 clients. As the business scales, paid plans allow for unlimited invoices, expenses and 100 or more clients. All plans feature the ability to accept online payments and include a profit and loss report to make tax chores much less of a hassle.

Square

Square gives you the ability to take secure payments anywhere you are and has zero fees to get set up. The company will send interested individuals the hardware that attaches to a smart device for free and then keeps 2.75 percent of any transaction that is completed. This gives solopreneurs the ability to accept debit and credit cards from wherever they have the opportunity to make a sale.

Trello

Trello is one of the best project management tools. It works with boards and lists, and helps individuals and teams stay on top of a project from start to finish. No matter where you are, Trello stays in sync across all of your devices. Collaborate with your team anywhere, from sitting on the bus to sitting on the beach.

What are your favorite apps to simplify solopreneur tasks? Share your recommendations with our readers in the comments below.

 

How To Get Your Projects Done Faster by @relaxedmale

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by Bryan Goodwin | Featured Contributor 

Ever hear the phrase, “She’s running around like her hairs on fire”? Usually, that phrase is reserved for people who are trying to get 30 different tasks done all at the same time. They often take twice as long to get the projects done because they are rushing around.

Today’s society seems to be in a rush. They have to get from place “A” to place “B” and they needed to be there yesterday. We are in a rush and things are just not getting done.

It takes more time to do something in a rush.

Step back to be more productive and complet more projects

Image by Gerd Altmann from Pixabay

Say you are running late and you are trying to get out the door. Junior is having a meltdown and bus just left. How long does it take you to get out of your driveway? The answer is around 2 twice as long as it should.

Why is that? Well, you have to keep running back in for your purse, then junior only has one shoe on, then junior didn’t grab his lunch, then you didn’t grab your lunch, then you can’t find the keys because they are still in the car door. Sound familiar?

It does for me. Every time I get frustrated and just want to get a project over with I miss so much and have to repeatedly go back and correct my mistakes and omissions and other blunders that the internet trolls love to feed off of.

Why rushing doesn’t work

Though there are people who like to try to brag and say that they can multitask. Sadly, we humans simply are not able to do more than one project at a time. Some people can shift from one task to another pretty quickly. The vast majority of people it takes about 30 minutes for our minds to shift from one project to another.

So when you start rushing you are not allowing your mind to fully engage in the next process. Because of that, you miss important details and steps that are needed to complete your projects. You have to then go back and undo the steps to add the missing bolt or reread and correct the mistakes you made.

Ways to keep from rushing

Breathe you live longer. That is a phrase I would say to my mom when I was a teenager. Then for some reason, she would smack me. Yet that bit of smart-aleck advice is actually very helpful. When you find yourself being rushed or frustrated do what is called a 5by5, or simply breath.

This is the act of stopping for 5 minutes and stepping 5 feet away from the project. This forces you to stop and breathe. It also gives you a new perspective. Sometimes we get tunnel vision and don’t see the missing piece to the puzzle. Try doing this even if it is your kid who has gone nuclear. It isn’t going to hurt them if you step back and reaccess the situation.

Take a few deep breaths while you are stepping away. This allows your mind to slow down and pick up the scene in a new light.

You have to breathe

Focus on one item at a time.

Once you are done with stepping back chose only one thing to work on. Give yourself a time limit. There is a reason for this, and it is called Parkinson’s law.

work expands so as to fill the time available for its completion

A good example of this is how much do you get done the day before you leave for vacation? My experience is a lot. You can finish 2 projects. Collate the presentation you boss is needing, and reach inbox zero and still have 2.5 hours left to twiddle your thumbs.

Why is that? Parkinson Law. You knew you only had a limited amount of time to get your “must do” list finished. So you took care of them. That time limit is what you were needing to focus. So say you are going to only work on the first project for 2 hours and then the second project for 1.5 hours. You will get more done in that time than you would have ever thought possible by doing two things at once.

So breathe don’t rush it. Your projects will get done. It takes twice as long to complete a rushed task than to complete it in a calm state. So deep breaths and pick only one task give it a time limit you will be less rushed and happier for it. If you want to finish in record time then take your time.

Potential Power Lies in Your Personality by @SBSLEducSoltns

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( A walk in the personality ‘park’ under temperament ‘trees’ & social style ‘leaves’  )

Personalities.

 

We all have one.

And we know others do, too.

Far from an earth shattering observation, mind you.  Yet, why do so many entrepreneurially minded pros, whether in a sales role, running a micro or small business, or self-employed ( CPA, consultant ), not lean into their personality type, or gloss over them entirely?

One root reason?  Conventional classroom based schooling, whether primary/secondary (‘K-12’), collegiate/undergrad, even graduate program studies, oft times don’t include it in curricula, required or elective.

I’ve discussed becoming a self educated, lifelong learner, with no expectation of credentials before; now this becomes ever more valuable, since there are so many ‘trees’, with multi colored ‘leaves’ in this ‘park’. Said another way, there’s much to share about how much potential power there is in knowing about your own personality & temperament, let alone those of your client/customer, your staff, & your prospects.

 

 

Going Beyond Generic Labels

 

“You’re too much of an introvert, Emma. Join us at happy hour to network! ”

 

“I think I’m an extrovert, Lianne; do you agree?”

 

Introvert. Extrovert.

Two commonly mouthed words in many professional workplaces in all industries, in your home office, & at the coffee shop.

 

We should be more specific; we mustn’t over complicate matters, however, the more we can unpack ( depth ) & expand our horizons ( width ), it’ll benefit our businesses in a number of different ways.

 

 

Everything DISC

 

The DISC model has a long & storied history

( to trace it: Timeline )

 

DISC ** is unencumbered by complexity; most anyone can clearly interpret the results from the assessment.

I stress that it’s an assessment & spotlights preferences & tendencies, and is not a test, nor an exam.

 

If you’re having challenges with closing sales, or tend to be someone who wants to please everyone, you just might be an ‘S’.

Are you often inadvertently forgetting appointments, or talking your way out of a deal?  Say ‘hi, ‘I’ !’

Maybe you’ve had issues with turnover, or staff satisfaction in your workplace?  Look into swapping your ‘leader’ , who is a ‘D’ style , for someone else.

Or, perhaps you need someone to do your financials for you that won’t miss a single number?  Put a ‘C’ in this position.

 

 

Personality Plus

 

This model was the first that I learned about, not long after my professional development journey began nine years ago this month.

 

While the roots of it are birthed in faith, please don’t assume or close your mind off to how it can apply to any type of workplace, for a sales manager/team, or in your home based business.

 

The four types which Mrs. Littauer discusses have history stretching back millennia, to ancient times. One small drawback is a need to learn, or brush up ( if you’ve been classically, or liberal arts centric educated ) on what ‘choleric’, ‘sanguine’, ‘phlegmatic’, & ‘melancholy’ mean, before you read the books *** & take the assessment.

 

I’ve found much value in combining DISC & Personality + together when I talk with others; it’s a double dose of learning how to better walk in the ‘personality park’.

*** please see below for all 3 #mustreads

 

 

MBTI   

 

Myers-Briggs [Type Indicator/s] usually is the 1st to be recognized: some would say it exemplifies what marketers refer to as the ‘First-Mover Advantage’

 

This isn’t to downplay its value due to age, or perhaps apparent complexity. There’s much value in being aware of it, & perhaps deploying in your assessment ‘toolbox’ for talent, or people development; sales training; & as a high value input into hiring, firing, & promotability decision making.

MBTI Online is a great place to start to build understanding of this model’s philosophical underpinnings and practical applicability to your business/workplace, and you’ll also find certain consultants, trainers, & coaches who leverage it, such as Jeff ( someone I know fairly well. )

 

Tying it Together

 

Silo’ed results, in any business let alone an academic setting, isn’t ideal. So, let’s do our best to intermingle all 3 measures of personality, temperament, & social style together.

 

MBTI’s ‘E’ & ‘J’ =  ‘D’ (ISC) = ‘Choleric’  while ‘N’ & ‘P’ = ( D ‘I’ (SC)) = ‘Sanguine’ , as ‘I’ & ‘F’ = (DI ‘S’ ( C)) = ‘Phlegmatic’ , & … lastly, MBTI’s ‘S’ & ‘T’ = ((DIS) ‘C’ ) = ‘Melancholy’

 

Lots of letters …

Some lingo/language that might be unfamiliar, let alone the acronym.

 

Please embrace your walk, and study the leaves under the trees. 🙂

 

 

Suggested Social Profiles

 

Everything DISC

 

MBTI

 

Personality + ‘s  Marita (daughter of Florence)

 

Interested in More?

 

There are gold & silver veins below the surface of this ‘park’.

Please invest time to buy your entrepreneurial pickaxe, plan a trip, and begin your dig!

 

Best Personality Assessment

Top 10 Most Popular

*** All suggested books in the series ( PP 4 Parents ; PP – Original Bk ; & PP 4 Couples )

MBTI to DISC

 

 

In short …

 

  • The ‘gap’ : why personalities, temperaments, & social styles oft aren’t utilized.
  • Generic labels
  • Model 1 > DISC
  • Pers + >> Model 2
  • Model 3 >>> MBTI
  • Intermingling all three models
  • To continue your journey

 

Thank YOU for reading!

________________

Disclaimer: I’m an authorized partner & recommend DISC ahead of others, however, I’m very open minded & often will intermingle other models/assessments in my 1:1 mentoring, consulting projects, & family advising.

The Energy of Entrepreneurship by @SBSLEducSoltns

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( A flyover of all the glorious forms of creating your own asset )

Just as a strong case can be made that entrepreneurship & education are intertwined, so the same can be said for energy & entrepreneurship. How many business owners do you know who live day to day with boundless determination?  Joy? A skip in their steps?

 

We have a B-i-G opportunity! We should encourage entrepreneurship’s many forms so the energy in our society is always flowing, & many new assets are created to better ourselves, families, communities, nations, & beyond!

 

Describing Our Economy

 

Thought leaders have been using various labels:

 

Conceptual Age

 

Gig economy

 

Youpreneur

 

Multisided platforms ( ‘Matchmaker Economics’ )

 

You might wonder; how do these inform, inspire, & instigate citizens to leave mediocrity behind to embrace these energetic forms of entrepreneurship?

Inform(ation)

 

With conventional classrooms in all 3 tracks very slow to adapt to the modern era, as entrepreneurs, we can share stories, teachable moments, & connections with those in our own, as well as younger, generations.

Welcome any opportunities to be someone’s mentor, advisor, or coach. Focus on paying forward crucial knowledge to others. Serve 1st always!

 

Inspire (-ation)

 

Often, entrepreneurship is not a soft fluffy bed; it’s part of the charm of the day to day journey to struggle at times! Anything that comes ‘easy’ often has more downside than engaging in smart x hard work building a business.

Don’t hide this from those whom you talk with, yet don’t muddy the clear lens of a passionate individual who wants to be a difference maker. Inspire her by adding value, w/ no stated expectation of reward or return.

 

Instigate ( lighting sparks )

 

Those who deeply understand principles such as the ‘Five Laws …’ & ‘Law of Attraction’  should be beacons of inspired instigation in her circles of influence.

The sparks lit in the fire pits of today will lead to the solutions of tomorrow.

So many of our most pressing societal challenges can be solved with entrepreneurial energy; if you flip back through the pages of history, you’ll see this jump off the pages.

 

7 Forms

 

Now, we transition from the most valuable question, why?, to what? +

 

( + we’ll leave out ‘how’; JFK’s 1962 Rice Univ Speech is the model for why not to focus on this Q )

 

Franchisor/franchisee

 

  • Franchise consultants set up shop to help someone who has the liquid capital to purchase a brand & its intellectual property, turnkey system/s, & in many cases, a ‘bricks & mortar’ location. Franchisees are far from cutting edge concept; although if you were talking with your grandparent(s), they would tell you that at 1 point, it was new & barely understood!

 

Solo-preneurial / proprietor

 

  • This is the simplest form. How do you monetize? Choices inc. hour for dollar billing ( ‘self employed’, creating your own job ); using a retainer; or working on a project basis. As with any form, there are pluses & the opposite; yet, if you’re very new to entrepreneurship, keeping things uncomplicated may be your wisest choice.

 

Gig / freelancer / contractor

 

  • Gig based businesses abound in our modern age; do depth based research to find options best for you.  Freelancing is very common in right brained, creative pursuits like social media, content/digital marketing, & writing.  Finally, being a contractor for a larger enterprise where you are offered more flexibility than an old school W-2 employee could very well be a win:win arrangement.

 

Broker / Agent

 

  • Insurance & real estate:  Both have high name recognizance, even by those who have never been entrepreneurial. Many of the agencies & companies operating in these very mature industries are always looking for someone who is servant minded & willing to tailor a solution to the consumer/prospective policyholder or buyer/seller ‘s unique needs.

 

Direct Sales

 

  • This form is newer on the block than its sister ( see below ).  How is it different than Ntwk Mkt/MLM?  It often generates income for the owner through the promotion of events versus growing a team.  For instance, you set up a cooking demo, offer products to those that attend at a % off, & build a relationship with them that goes beyond 1 transaction. Often, social media is used most often by these consultants, hosts, & associates.

 

Network Marketing ( MLM )

 

  • A mature form, when compared to its brother ( scroll up ), they’ve been options for upwards of a century! Yet, there is still much mis-understanding, inaccurate representation of its legality/lawfulness, etc.  This form is absolutely viable, esp. for those with people skills; those who are patient & don’t expect income overnight; or someone who is able to lead another by serving her first, a fundamental for building a team that replaces you.

 

Licensor / licensee

 

  • The licensee model is essentially ‘franchisee lite‘.  It has many elements of the latter, yet it doesn’t necessitate a bricks & mortar storefront;  often, you can be a mobile-preneur ( easily able to work at a coffee shop, coworking facility, or at home ). Licensors offer intellectual capital ( logos, brand awareness, a systems based approach to building revenue & cash flow ) in exchange for a 1 time, or recurring payment(s).

 

Lots of – ‘Preneurs!  Which are you?!

 

Profiles Worth Following

 

Sidepreneur

 

Mompreneurs

 

Teenpreneur Inc

 

Self directed Educational links

 

Employee vs Entrepreneur – Which is Riskier?

Actually, Starting Your Own Company …

Becoming an Entrepreneur …

 

In short …

 

  • Describing today’s economy
  • Inform, inspire, & instigate
  • 7 forms of energy: entrepreneurial options
  • Types of -preneurs
  • Three Twitter handles
  • For further learning …

 

Thank YOU for reading!

Design Help for the Artistically Challenged by @lieshapetrovich

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Graphic courtesy of Canva

by Liesha Petrovich | Featured Contributor 

I have no artistic skills. Both my mother and daughter are artists but the creative gene skipped me entirely.

Yet, as a small business owner, I’m constantly creating social media content, blog post media, and advertisements. We don’t have the budget to hire a graphic design team so I’ve had to learn the basics. I’ve made some really horrible graphics but learned a lot along the way. Now, even though I can’t draw a stick figure, I can create effective graphics for my business.

Thankfully, you don’t need to be an artist to understand these basic design principles:

1. Follow The Rule of Thirds

Images are the lifeline of marketing. Whether you have in your own website or share an image across social media in order to generate maximum engagement, images can play a critical role in the overall branding of your business. Hence, it is necessary to apply the rule of thirds in your images and layouts.

Graphic courtesy of Canva

The Rule of Thirds divides every frame into nine boxes with two equally spaced horizontal and two equally spaced vertical guiding lines. The grid is like a map and the four main spots are the prime focal points in your design. Bring the primary element in the graphic closer to one of these spots because it’s what your audience will focus on first.

Graphic courtesy of Canva

2. Use Colors Strategically

Colors have a direct psychological impact on the purchasing behavior of your prospects. You can use colors strategically so that they are able to evoke a wide variety of emotions.

Graphic courtesy of Canva

One of the most important elements of your business is your brand logo. But as a business owner with no artistic skills and a tiny marketing budget, it’s challenging to create a professional logo on my own. Designhill Logo Maker is an excellent tool that lets you create unique and impressive designs with your preferred choice of colors. This logo designer is powered by artificial intelligence and helps you to generate beautiful and colorful logos within seconds.

When creating logos and other marketing material, always consider your goals and choose colors that fit your brand. For example, green is associated with peace, growth, and health. Yellow evokes optimism, clarity, and warmth.

Graphic courtesy of Design Hill

3. Understand Visual Hierarchy

Our brain is hardwired to focus on certain things. That’s why visual hierarchy is one of the most important design principles because it highlights the order the human eye perceives what it sees.

Graphic courtesy of Canva

The below image provides a clear idea of the visual hierarchy in the order of importance. The most important element of the webpage image so it is most prominent because this is what you want to pop out to your target market. Next is the heading and the subheading which are displayed at decreasing sizes based on the order of their importance.

Graphic courtesy of Canva

4. Using Negative Space

The concept of negative space can be complex to apply to our graphics. Negative space is the empty white space that you have in your design and allows the prospects to focus on the main image without any distractions.

The principle of negative space is based on the Yin and Yang theory which states that opposite forces complement each other. Think of day and night, fire and water, expansion and contraction, all these are natural occurrences that prove the existence of Yin and Yang theory. The Chinese Tai Chi symbol beautifully illustrates this belief that negative space actually compliments the positive.

5. Apply the Von Restorff Effect

According to  Wikipedia, “The Von Restorff effect, also known as the “isolation effect”, predicts that when multiple homogeneous stimuli are presented, the stimulus that differs from the rest is more likely to be remembered”.

Graphic courtesy of Canva

The Von Restorff effect draws your audience’s eyes to one spot. What jumps out at you in the image below? It’s obviously the red tomato because it stands out from the crowd. Try using the Von Restorff effect in your marketing materials to lead people to your call to action or brand message.

6. Use the “F-Pattern” For Text Heavy Elements and “Z-Pattern” For Image Heavy Elements

There are two predominant reading patterns namely the F-Pattern and the Z-Pattern. If you can use these patterns intelligently in your design then you can make it easier for the reader to scan your content.

The “F-Pattern” is based on the principle that most of the users won’t read every word of your text. The first two paragraphs should contain the most important information and the CTA followed by subheadings, and bullet points.

The “Z-Pattern” is based on the principle that users will follow a left to right reading pattern. The eyes will focus on the top and when the end is reached, the attention will shift down and left.

Graphic courtesy of Canva

Try following the F-layout or the Z-layout based on the type of element you are using. The idea is to understand how consumers perceive your graphics which can give you a path to your CTA in the hopes to make more conversions.

Design Help for the Hopeless

I’ll never be an artist and that’s okay.

Even though creating graphics is part of my job, I don’t need to be an artist. However, I do need to understand the basics of designs so I can create engaging content. The basic principles of design are not hard to apply and there are plenty of tools to help us get the job done.

So do yourself and your marketing budget a favor and try creating your next graphic. I guarantee if I can do it, you can do it.