She Owns It

Celebrating, Connecting, and Supporting Women Entrepreneurs

How To Get Your Projects Done Faster by @relaxedmale

by Leave a Comment

by Bryan Goodwin | Featured Contributor 

Ever hear the phrase, “She’s running around like her hairs on fire”? Usually, that phrase is reserved for people who are trying to get 30 different tasks done all at the same time. They often take twice as long to get the projects done because they are rushing around.

Today’s society seems to be in a rush. They have to get from place “A” to place “B” and they needed to be there yesterday. We are in a rush and things are just not getting done.

It takes more time to do something in a rush.

Step back to be more productive and complet more projects

Image by Gerd Altmann from Pixabay

Say you are running late and you are trying to get out the door. Junior is having a meltdown and bus just left. How long does it take you to get out of your driveway? The answer is around 2 twice as long as it should.

Why is that? Well, you have to keep running back in for your purse, then junior only has one shoe on, then junior didn’t grab his lunch, then you didn’t grab your lunch, then you can’t find the keys because they are still in the car door. Sound familiar?

It does for me. Every time I get frustrated and just want to get a project over with I miss so much and have to repeatedly go back and correct my mistakes and omissions and other blunders that the internet trolls love to feed off of.

Why rushing doesn’t work

Though there are people who like to try to brag and say that they can multitask. Sadly, we humans simply are not able to do more than one project at a time. Some people can shift from one task to another pretty quickly. The vast majority of people it takes about 30 minutes for our minds to shift from one project to another.

So when you start rushing you are not allowing your mind to fully engage in the next process. Because of that, you miss important details and steps that are needed to complete your projects. You have to then go back and undo the steps to add the missing bolt or reread and correct the mistakes you made.

Ways to keep from rushing

Breathe you live longer. That is a phrase I would say to my mom when I was a teenager. Then for some reason, she would smack me. Yet that bit of smart-aleck advice is actually very helpful. When you find yourself being rushed or frustrated do what is called a 5by5, or simply breath.

This is the act of stopping for 5 minutes and stepping 5 feet away from the project. This forces you to stop and breathe. It also gives you a new perspective. Sometimes we get tunnel vision and don’t see the missing piece to the puzzle. Try doing this even if it is your kid who has gone nuclear. It isn’t going to hurt them if you step back and reaccess the situation.

Take a few deep breaths while you are stepping away. This allows your mind to slow down and pick up the scene in a new light.

You have to breathe

Focus on one item at a time.

Once you are done with stepping back chose only one thing to work on. Give yourself a time limit. There is a reason for this, and it is called Parkinson’s law.

work expands so as to fill the time available for its completion

A good example of this is how much do you get done the day before you leave for vacation? My experience is a lot. You can finish 2 projects. Collate the presentation you boss is needing, and reach inbox zero and still have 2.5 hours left to twiddle your thumbs.

Why is that? Parkinson Law. You knew you only had a limited amount of time to get your “must do” list finished. So you took care of them. That time limit is what you were needing to focus. So say you are going to only work on the first project for 2 hours and then the second project for 1.5 hours. You will get more done in that time than you would have ever thought possible by doing two things at once.

So breathe don’t rush it. Your projects will get done. It takes twice as long to complete a rushed task than to complete it in a calm state. So deep breaths and pick only one task give it a time limit you will be less rushed and happier for it. If you want to finish in record time then take your time.

Potential Power Lies in Your Personality by @SBSLEducSoltns

by Leave a Comment

( A walk in the personality ‘park’ under temperament ‘trees’ & social style ‘leaves’  )

Personalities.

 

We all have one.

And we know others do, too.

Far from an earth shattering observation, mind you.  Yet, why do so many entrepreneurially minded pros, whether in a sales role, running a micro or small business, or self-employed ( CPA, consultant ), not lean into their personality type, or gloss over them entirely?

One root reason?  Conventional classroom based schooling, whether primary/secondary (‘K-12’), collegiate/undergrad, even graduate program studies, oft times don’t include it in curricula, required or elective.

I’ve discussed becoming a self educated, lifelong learner, with no expectation of credentials before; now this becomes ever more valuable, since there are so many ‘trees’, with multi colored ‘leaves’ in this ‘park’. Said another way, there’s much to share about how much potential power there is in knowing about your own personality & temperament, let alone those of your client/customer, your staff, & your prospects.

 

 

Going Beyond Generic Labels

 

“You’re too much of an introvert, Emma. Join us at happy hour to network! ”

 

“I think I’m an extrovert, Lianne; do you agree?”

 

Introvert. Extrovert.

Two commonly mouthed words in many professional workplaces in all industries, in your home office, & at the coffee shop.

 

We should be more specific; we mustn’t over complicate matters, however, the more we can unpack ( depth ) & expand our horizons ( width ), it’ll benefit our businesses in a number of different ways.

 

 

Everything DISC

 

The DISC model has a long & storied history

( to trace it: Timeline )

 

DISC ** is unencumbered by complexity; most anyone can clearly interpret the results from the assessment.

I stress that it’s an assessment & spotlights preferences & tendencies, and is not a test, nor an exam.

 

If you’re having challenges with closing sales, or tend to be someone who wants to please everyone, you just might be an ‘S’.

Are you often inadvertently forgetting appointments, or talking your way out of a deal?  Say ‘hi, ‘I’ !’

Maybe you’ve had issues with turnover, or staff satisfaction in your workplace?  Look into swapping your ‘leader’ , who is a ‘D’ style , for someone else.

Or, perhaps you need someone to do your financials for you that won’t miss a single number?  Put a ‘C’ in this position.

 

 

Personality Plus

 

This model was the first that I learned about, not long after my professional development journey began nine years ago this month.

 

While the roots of it are birthed in faith, please don’t assume or close your mind off to how it can apply to any type of workplace, for a sales manager/team, or in your home based business.

 

The four types which Mrs. Littauer discusses have history stretching back millennia, to ancient times. One small drawback is a need to learn, or brush up ( if you’ve been classically, or liberal arts centric educated ) on what ‘choleric’, ‘sanguine’, ‘phlegmatic’, & ‘melancholy’ mean, before you read the books *** & take the assessment.

 

I’ve found much value in combining DISC & Personality + together when I talk with others; it’s a double dose of learning how to better walk in the ‘personality park’.

*** please see below for all 3 #mustreads

 

 

MBTI   

 

Myers-Briggs [Type Indicator/s] usually is the 1st to be recognized: some would say it exemplifies what marketers refer to as the ‘First-Mover Advantage’

 

This isn’t to downplay its value due to age, or perhaps apparent complexity. There’s much value in being aware of it, & perhaps deploying in your assessment ‘toolbox’ for talent, or people development; sales training; & as a high value input into hiring, firing, & promotability decision making.

MBTI Online is a great place to start to build understanding of this model’s philosophical underpinnings and practical applicability to your business/workplace, and you’ll also find certain consultants, trainers, & coaches who leverage it, such as Jeff ( someone I know fairly well. )

 

Tying it Together

 

Silo’ed results, in any business let alone an academic setting, isn’t ideal. So, let’s do our best to intermingle all 3 measures of personality, temperament, & social style together.

 

MBTI’s ‘E’ & ‘J’ =  ‘D’ (ISC) = ‘Choleric’  while ‘N’ & ‘P’ = ( D ‘I’ (SC)) = ‘Sanguine’ , as ‘I’ & ‘F’ = (DI ‘S’ ( C)) = ‘Phlegmatic’ , & … lastly, MBTI’s ‘S’ & ‘T’ = ((DIS) ‘C’ ) = ‘Melancholy’

 

Lots of letters …

Some lingo/language that might be unfamiliar, let alone the acronym.

 

Please embrace your walk, and study the leaves under the trees. 🙂

 

 

Suggested Social Profiles

 

Everything DISC

 

MBTI

 

Personality + ‘s  Marita (daughter of Florence)

 

Interested in More?

 

There are gold & silver veins below the surface of this ‘park’.

Please invest time to buy your entrepreneurial pickaxe, plan a trip, and begin your dig!

 

Best Personality Assessment

Top 10 Most Popular

*** All suggested books in the series ( PP 4 Parents ; PP – Original Bk ; & PP 4 Couples )

MBTI to DISC

 

 

In short …

 

  • The ‘gap’ : why personalities, temperaments, & social styles oft aren’t utilized.
  • Generic labels
  • Model 1 > DISC
  • Pers + >> Model 2
  • Model 3 >>> MBTI
  • Intermingling all three models
  • To continue your journey

 

Thank YOU for reading!

________________

Disclaimer: I’m an authorized partner & recommend DISC ahead of others, however, I’m very open minded & often will intermingle other models/assessments in my 1:1 mentoring, consulting projects, & family advising.

The Energy of Entrepreneurship by @SBSLEducSoltns

by Leave a Comment

( A flyover of all the glorious forms of creating your own asset )

Just as a strong case can be made that entrepreneurship & education are intertwined, so the same can be said for energy & entrepreneurship. How many business owners do you know who live day to day with boundless determination?  Joy? A skip in their steps?

 

We have a B-i-G opportunity! We should encourage entrepreneurship’s many forms so the energy in our society is always flowing, & many new assets are created to better ourselves, families, communities, nations, & beyond!

 

Describing Our Economy

 

Thought leaders have been using various labels:

 

Conceptual Age

 

Gig economy

 

Youpreneur

 

Multisided platforms ( ‘Matchmaker Economics’ )

 

You might wonder; how do these inform, inspire, & instigate citizens to leave mediocrity behind to embrace these energetic forms of entrepreneurship?

Inform(ation)

 

With conventional classrooms in all 3 tracks very slow to adapt to the modern era, as entrepreneurs, we can share stories, teachable moments, & connections with those in our own, as well as younger, generations.

Welcome any opportunities to be someone’s mentor, advisor, or coach. Focus on paying forward crucial knowledge to others. Serve 1st always!

 

Inspire (-ation)

 

Often, entrepreneurship is not a soft fluffy bed; it’s part of the charm of the day to day journey to struggle at times! Anything that comes ‘easy’ often has more downside than engaging in smart x hard work building a business.

Don’t hide this from those whom you talk with, yet don’t muddy the clear lens of a passionate individual who wants to be a difference maker. Inspire her by adding value, w/ no stated expectation of reward or return.

 

Instigate ( lighting sparks )

 

Those who deeply understand principles such as the ‘Five Laws …’ & ‘Law of Attraction’  should be beacons of inspired instigation in her circles of influence.

The sparks lit in the fire pits of today will lead to the solutions of tomorrow.

So many of our most pressing societal challenges can be solved with entrepreneurial energy; if you flip back through the pages of history, you’ll see this jump off the pages.

 

7 Forms

 

Now, we transition from the most valuable question, why?, to what? +

 

( + we’ll leave out ‘how’; JFK’s 1962 Rice Univ Speech is the model for why not to focus on this Q )

 

Franchisor/franchisee

 

  • Franchise consultants set up shop to help someone who has the liquid capital to purchase a brand & its intellectual property, turnkey system/s, & in many cases, a ‘bricks & mortar’ location. Franchisees are far from cutting edge concept; although if you were talking with your grandparent(s), they would tell you that at 1 point, it was new & barely understood!

 

Solo-preneurial / proprietor

 

  • This is the simplest form. How do you monetize? Choices inc. hour for dollar billing ( ‘self employed’, creating your own job ); using a retainer; or working on a project basis. As with any form, there are pluses & the opposite; yet, if you’re very new to entrepreneurship, keeping things uncomplicated may be your wisest choice.

 

Gig / freelancer / contractor

 

  • Gig based businesses abound in our modern age; do depth based research to find options best for you.  Freelancing is very common in right brained, creative pursuits like social media, content/digital marketing, & writing.  Finally, being a contractor for a larger enterprise where you are offered more flexibility than an old school W-2 employee could very well be a win:win arrangement.

 

Broker / Agent

 

  • Insurance & real estate:  Both have high name recognizance, even by those who have never been entrepreneurial. Many of the agencies & companies operating in these very mature industries are always looking for someone who is servant minded & willing to tailor a solution to the consumer/prospective policyholder or buyer/seller ‘s unique needs.

 

Direct Sales

 

  • This form is newer on the block than its sister ( see below ).  How is it different than Ntwk Mkt/MLM?  It often generates income for the owner through the promotion of events versus growing a team.  For instance, you set up a cooking demo, offer products to those that attend at a % off, & build a relationship with them that goes beyond 1 transaction. Often, social media is used most often by these consultants, hosts, & associates.

 

Network Marketing ( MLM )

 

  • A mature form, when compared to its brother ( scroll up ), they’ve been options for upwards of a century! Yet, there is still much mis-understanding, inaccurate representation of its legality/lawfulness, etc.  This form is absolutely viable, esp. for those with people skills; those who are patient & don’t expect income overnight; or someone who is able to lead another by serving her first, a fundamental for building a team that replaces you.

 

Licensor / licensee

 

  • The licensee model is essentially ‘franchisee lite‘.  It has many elements of the latter, yet it doesn’t necessitate a bricks & mortar storefront;  often, you can be a mobile-preneur ( easily able to work at a coffee shop, coworking facility, or at home ). Licensors offer intellectual capital ( logos, brand awareness, a systems based approach to building revenue & cash flow ) in exchange for a 1 time, or recurring payment(s).

 

Lots of – ‘Preneurs!  Which are you?!

 

Profiles Worth Following

 

Sidepreneur

 

Mompreneurs

 

Teenpreneur Inc

 

Self directed Educational links

 

Employee vs Entrepreneur – Which is Riskier?

Actually, Starting Your Own Company …

Becoming an Entrepreneur …

 

In short …

 

  • Describing today’s economy
  • Inform, inspire, & instigate
  • 7 forms of energy: entrepreneurial options
  • Types of -preneurs
  • Three Twitter handles
  • For further learning …

 

Thank YOU for reading!

Design Help for the Artistically Challenged by @lieshapetrovich

by Leave a Comment

Graphic courtesy of Canva

by Liesha Petrovich | Featured Contributor 

I have no artistic skills. Both my mother and daughter are artists but the creative gene skipped me entirely.

Yet, as a small business owner, I’m constantly creating social media content, blog post media, and advertisements. We don’t have the budget to hire a graphic design team so I’ve had to learn the basics. I’ve made some really horrible graphics but learned a lot along the way. Now, even though I can’t draw a stick figure, I can create effective graphics for my business.

Thankfully, you don’t need to be an artist to understand these basic design principles:

1. Follow The Rule of Thirds

Images are the lifeline of marketing. Whether you have in your own website or share an image across social media in order to generate maximum engagement, images can play a critical role in the overall branding of your business. Hence, it is necessary to apply the rule of thirds in your images and layouts.

Graphic courtesy of Canva

The Rule of Thirds divides every frame into nine boxes with two equally spaced horizontal and two equally spaced vertical guiding lines. The grid is like a map and the four main spots are the prime focal points in your design. Bring the primary element in the graphic closer to one of these spots because it’s what your audience will focus on first.

Graphic courtesy of Canva

2. Use Colors Strategically

Colors have a direct psychological impact on the purchasing behavior of your prospects. You can use colors strategically so that they are able to evoke a wide variety of emotions.

Graphic courtesy of Canva

One of the most important elements of your business is your brand logo. But as a business owner with no artistic skills and a tiny marketing budget, it’s challenging to create a professional logo on my own. Designhill Logo Maker is an excellent tool that lets you create unique and impressive designs with your preferred choice of colors. This logo designer is powered by artificial intelligence and helps you to generate beautiful and colorful logos within seconds.

When creating logos and other marketing material, always consider your goals and choose colors that fit your brand. For example, green is associated with peace, growth, and health. Yellow evokes optimism, clarity, and warmth.

Graphic courtesy of Design Hill

3. Understand Visual Hierarchy

Our brain is hardwired to focus on certain things. That’s why visual hierarchy is one of the most important design principles because it highlights the order the human eye perceives what it sees.

Graphic courtesy of Canva

The below image provides a clear idea of the visual hierarchy in the order of importance. The most important element of the webpage image so it is most prominent because this is what you want to pop out to your target market. Next is the heading and the subheading which are displayed at decreasing sizes based on the order of their importance.

Graphic courtesy of Canva

4. Using Negative Space

The concept of negative space can be complex to apply to our graphics. Negative space is the empty white space that you have in your design and allows the prospects to focus on the main image without any distractions.

The principle of negative space is based on the Yin and Yang theory which states that opposite forces complement each other. Think of day and night, fire and water, expansion and contraction, all these are natural occurrences that prove the existence of Yin and Yang theory. The Chinese Tai Chi symbol beautifully illustrates this belief that negative space actually compliments the positive.

5. Apply the Von Restorff Effect

According to  Wikipedia, “The Von Restorff effect, also known as the “isolation effect”, predicts that when multiple homogeneous stimuli are presented, the stimulus that differs from the rest is more likely to be remembered”.

Graphic courtesy of Canva

The Von Restorff effect draws your audience’s eyes to one spot. What jumps out at you in the image below? It’s obviously the red tomato because it stands out from the crowd. Try using the Von Restorff effect in your marketing materials to lead people to your call to action or brand message.

6. Use the “F-Pattern” For Text Heavy Elements and “Z-Pattern” For Image Heavy Elements

There are two predominant reading patterns namely the F-Pattern and the Z-Pattern. If you can use these patterns intelligently in your design then you can make it easier for the reader to scan your content.

The “F-Pattern” is based on the principle that most of the users won’t read every word of your text. The first two paragraphs should contain the most important information and the CTA followed by subheadings, and bullet points.

The “Z-Pattern” is based on the principle that users will follow a left to right reading pattern. The eyes will focus on the top and when the end is reached, the attention will shift down and left.

Graphic courtesy of Canva

Try following the F-layout or the Z-layout based on the type of element you are using. The idea is to understand how consumers perceive your graphics which can give you a path to your CTA in the hopes to make more conversions.

Design Help for the Hopeless

I’ll never be an artist and that’s okay.

Even though creating graphics is part of my job, I don’t need to be an artist. However, I do need to understand the basics of designs so I can create engaging content. The basic principles of design are not hard to apply and there are plenty of tools to help us get the job done.

So do yourself and your marketing budget a favor and try creating your next graphic. I guarantee if I can do it, you can do it.

 

 

CoWorking is Cutting Edge ( and Cool! A Primer. ) by @SBSLEducSoltns

by Leave a Comment

Coworking is a remarkable concept that will enable many additional citizens to pursue their callings in entrepreneurship without the pratfalls of the prior 2 eras, the blue & white collar industrial ages.

 

No longer will the price tag, complexity, or fear of having to sign a multi-year lease, or rent to (eventually) own agreement be a stumbling block to the dream to be in control of your income stream(s); you’re now sharing costs & concurrently joining an entrepreneurial tribe.

 

What is coworking?!

 

This is a superb definition

 

Think it over: We’ve really only had this option for little more than a decade. Running parallel to the astonishing rise of social media & the proliferation of smart devices, co-working grew from humble beginnings.

 

At this point, choosing to become a member of an existing co working space, whether it’s new, or well established, tags you as a late ‘early adopter’ or at the onset of the ‘early majority’ class(es) of business owner/professional.

 

Intrigued to know more?  Please click here.

 

Options for your business’ physical presence

 

All things being equal, there are 4 choices:

 

  • Work from home.  The flexibility of merging personal & professional lives under 1 roof always has appeal. Yet, if you’re a mom-preneur, have other neighborly commitments, or are easily distracted by the mass media, you might want to ask the hard question: will you be productive, or will you be ‘’busy’ ?

 

  • The ‘coffee shop’ = office.  Whether its an independent cafe, Starbucks, or Panera Bread, maybe you arrive early in the AM, order coffee & bagel, set up your notebook/tablet in the far corner near an outlet, & start working; that remains viable for some amongst us.

  • Conventional ‘bricks & mortar’.  Some business models & professions simply must have their own physical space:  Medical office/clinic? Restaurant/bar? Retail, esp. a clothing store?

 

  • And, then, there’s coworking. This article breaks down common options that most any space in your metro area will, or already is, offering.

 

Click to Tweet

 

“We break down walls so that we can breakthrough in our businesses!”

 

— Cynthia Chiam

 

Plusses of Coworking

 

Choose from the 4 above; none are ‘wrong’ – each option will appeal to someone & that someone might be you. However, let’s focus on the benefits of coworking.

 

You quite likely will …

  • Save a significant amount
  • Opt into various perks ( who doesn’t love ‘complimentary’ coffee?!? )
  • Find flexibility ( month to month arrangements are commonplace )
  • Learn how easy it can be to ‘barter’ services &/or products with your community/tribe

 

What if …

 

… co working hasn’t yet come to my area?

Take heart: many visionaries haven’t yet pushed outside the top 25 metros.

As always, there’s a trail of ‘breadcrumbs’ that the profit motive will enable, bringing facilities to your city.

 

One pioneer shares his vision – click here to read a short Q&A w/ him.

 

How Does Co Working fit into the Gig Economy?

 

Jim Collins, in his terrific book, ‘Great by Choice’, taught us to be able to zoom in & zoom out.

 

Let’s zoom out …

 

… & answer this Q.

 

  • 1st, co working is similarly flexible.  Do your research & check as many options as exist in your area; most spaces heartily welcome entrepreneurs who don’t want to sign multi-year deals.
  • 2nd, the Gig economy spotlights project ( ‘gig’ ) based ‘work’; so does a co-working space. You can run this type of business easily & find much joy in the process
  • Next, this economy encourages interdependence, as does the coworking option. Your ‘benefits’ ( insurance, investment vehicle/s ) could very well come in a barter agreement with a sales pro who offers them to solopreneurs & sits right next to you in the space.
  • Last, your ability to be cash flow positive is accelerated; you can keep your prices aligned with your ideal avatars & earn more without having to pay steep lease or rent payments.

Suggested Profiles

 

Using hashtag #coworking as a starting point, I suggest 3 Twitter handles worth a follow:

 

Deskmag

 

kowrkdotcom

 

New Worker Magazine

 

If you happen to be in, or looking to move to, central OH …

… the options are a plenty! Here’s a quick primer on some tip top choices:

 

CoHatch

 

Brickhouse Blue

 

Haven Collective

 

&  Serendipity Labs

 

Fantastic ‘All in 1’ Resources

 

As with any topic, the internet is a treasure trove of goodness, when used for altruistic means.

 

Co-working is no exception to this mantra. Here are a handful:

 

https://www.visualcapitalist.com/visualizing-rise-co-working-spaces/

* the BEST. The infographic on the above from December 2018 is amazing!

 

Top 60 CoWorking Blogs, Websites, & …

 

From coworking spaces to who is …

 

In the Gig Economy, Coworking spaces …

 

In short …

 

  • What exactly is coworking? Let’s explore.
  • 4 options you have for locating your business.
  • The positives of choosing coworking
  • Coworking’s a big trend, yet it’s not everywhere yet. It will be, though. Stay tuned!
  • Coworking & the Gig Economy are ‘fellow travelers’ = deeply interrelated.
  • The Twitterverse, unsurprisingly, has valuable handles worth following

 

Thank YOU for reading!

Trends to Watch in the final 365 days of the Decade by @SBSLEducSoltns

by 3 Comments

by SJ Barakony | Featured Contributor

 

2019 awaits. How ready are you & your business for these 13 trends?

 

Can you believe it?! Yes, its true: we’re less than 2 weeks away from another New Years’ Day; so, let’s dedicate a toast to our businesses, our families, & friends!

Not only that … did you notice?  It’s also the last year of the first decade of the ‘new’ century.

 

Where were you on 01 Jan, 2010?

 

Was your business even open?

How did you communicate with your clientele?

Have you rebranded since then?

 

…  That’s NINE years ago, believe that!

 

The Mindset of the Futurist

 

“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”  — Buckminster Fuller

 

#quotestoliveby #futurist 

( Click to Tweet the above )

 

Many thought leaders, chief amongst them the futurists, visionaries, and creative disrupters, know of Fuller. He laid this cornerstone of thought and its now part of his legacy, to be embraced by generations not yet born. It is from this core thesis that we’ll push ahead – unveiling a market basket of trends that your business will be impacted by in some manner in 2019 ( & beyond. )

 

 

A Bakers’ Dozen

 

Laying out 13 that I, as a futurist, am personally invested in tracking; each of these are invigorating and, in the hands of the benevolent & bold, will usher in as yet unknown amounts of potential energy to our nation(s), states/provinces, and localities:

 

Mobile revolution

Smart Cities

Blockchain / Crypto currencies

Gig Economy ( Conceptual Age )

Automation ( AI, Machine Learning, Robots )

Autonomous Vehicles \ Drones

Holistic Wellness ( > sickcare )

Decentralized [ social & news ] media

Self directed education & learning ( schooling & credential seeking )

Communities / tribes

Social enterprises ( modern mutual aid societies )

Principles > politics

Holocracy ( future of ‘work’/places )

 

 

In pursuit of a deeper understanding of the bright future which awaits

 

Even a rudimentary understanding of 1, some, or perhaps all of the 13 trends shared above won’t be embraced at deeper levels of awareness, acceptance, and consciousness without continually reading, listening ( podcasts, audio books ), & watching ( videos, webinars )

 

Two #mustread books in this space are linked below, to further illuminate your path.

I wholeheartedly suggest investing in them as a holiday/Christmas present for yourself & for those whom you hold most dear.

 

A Whole New Mind

The Code of the Extraordinary Mind

 

Suggested Follows out in the ‘Twitter’verse

 

Futurist Rankings by Ross Dawson

Generations Timeline – After the Millennials by Anne Boysen

Gold vs. Cryptos: Invest or divest … Here … from Gerald Celente

4 questions to test your intellectual humility via Daniel Pink

 

 

Don’t Argue, nor Debate

 

Instead, as we see, hear, and experience more & more creative disruption which impacts our professional sphere ( inc. our business’ cashflow, income streams, etc. ), shall we abandon the negativity, time loss, & win/lose (or worse, lose/lose) outcomes from arguing & debating?

I propose an equivalent swap of the above two non futurist, consumerist terms for those that produce & add value:   Discussion & rational discourse.

 

As 2019 dawns, I thoughtfully (channeling one of my many informal mentors, Mr. Dale Carnegie), throw down a challenge:

 

Whether with yourself ( self talk ), your staff, clientele/customers, or a prospect, engage in thought provoking win/win discussion or a structured rational discourse with him/her/them in the next several weeks

 

Word Play: Choices to make to embrace the transformation underway in our workplaces  

 

As we ascend the ladder from unconscious incompetence on up to unconscious competence, let’s fully embrace how exciting each of these trends will be in our ongoing entrepreneurial journeys & resolve to learn new words

Some which are becoming anchored to the past as these 13 futuristic trends continue to evolve, expand, & replicate:  ‘employee’ ; ‘hierarchy’ ; ‘college for all’ ; ‘health care’ ; ‘cash’.

Does this indicate that these (let alone others) will disappear forever? Not necessarily. Yet, the early adopters in our business networks will already grasp the above, and quite a number more will eventually ‘see’ as you have/will!

 

 

Websites, articles, blogs, & organizations: Learn More & Take Action

 

Define. Learn. (then) Do.

We’ve defined a vision for 2019 & beyond. With numerous resources are embedded in the post already, let’s expand your learning zone:, what if you want to self educate even more?!

 

Ever more important, investing time in additional concrete steps to ‘future’ prep your business venture would be wise. I’m applauding you proactively, if you choose to do so!

 

 

Trends Research

Future Frontiers

A-speakers

Mind Valley

 

Future Today

AdWeek.com

Visual Capitalist

Futurism Blogs

 

In short …

 

  • 9 years down, 1 to go in the decade #ThinkItOver
  • Suggested Twitterverse follows
  • A bakers’ dozen trends
  • The futurist rankings & further resources to dig into
  • Don’t argue, debate, or fight the existing; discuss & set time for rational discourse
  • Word swaps:  let’s ‘play’ on a 2020’s field
  • What’s coming is exciting & transformational; fear not!  Embrace. Encourage. Uplift.

 

Thank YOU for reading!

& …

Time = Gold (and … money = silver) by @SBSLEducSoltns

by Leave a Comment

by SJ Barakony | Featured Contributor

Putting Productivity ahead of Busy-ness in Business

 

“I’m so busy!”

“How are you? How’s business?  Busy!”

 

There are mild variants,  yet, the theme is constant: The individual is … say it with me now …. B-u-s-y.

Since when did our nation’s backbone, entrepreneurs, decide that this status was the end all, be all, in conversation, let alone in practice?

Let’s reframe. First, though, empathy & grace are necessary.

I know: There’s a LOT on your plate;  I’m sure many of these are on your calendar, scribbled on sticky notes, and/or are pop up reminders on your smart device:  Payroll. Review insurance coverage. Talk to the V.A; accountant; and/or financial advisor. Respond to client messages. Etc …

Still, we shouldn’t aspire to busy-ness; when we stop, if merely for a moment & reflect, we realize that as entrepreneurs, we’re solution providers & producers.

Thus, the more we produce, the more pro-ductive we are: it’s productivity which we should strive for, a 1:1 replacement for the ‘busyness’ that is our default answer to so many questions.

Painting a picture to aid in this mindset shift, we revisit the 1st few words …

 

Time = Gold.

 

… and now can move to implement this truth in our business first ( self-leadership ), then, model it for staff + customers, lastly, replicating it to other entrepreneurs in our network.

 

Those who are wise won’t be busy, and those who are too busy can’t be wise.”
― Lin Yutang

Click to Tweet

Lin Yutang #quote

 

 

Precious Metals

 

Gold :  

Time is an irreplaceable asset, just like gold. Gold is finite & very rare: Its value has held firm for thousands of years & once was used regularly in commerce worldwide. Just like there’s always been a 24 hour day, the amount of gold available for mining is constant; fluctuation in the ‘price’ of gold is due to the underlying currencies, just like your productivity ties to how well you lead yourself.

Silver :

Money is a reflection, a flag, which signals how much value you’ve added to the marketplace; your monetized service, product, &/or specialized knowledge is your entrepreneurial bridge b/w problem identified & solution provided. We look to silver now, as its value is also stable, yet it’s more abundant in nature than gold. So, with an abundance mentality x growth mindset, you know you can grow your share of this not fixed pie.

 

 

Two must read books

Without a shred of doubt, I wholeheartedly recommend both. Each has a high ceiling of potential energy which can be tapped to lead to dramatic improvements in your productivity & reduced busy-ness.

 

E-Myth: Revisited

The Fifth Discipline

 

Stephen R. Covey

He passed away over 6 years ago, gone & not forgotten as a pioneer; through his off the charts levels of contribution, we have much to tap into. The 4 quadrants is something to study often, & implement in short order.

 

Covey’s Time Management Matrix, in the written word

Or perhaps you’d learn better from a visual?

 

 

Suggested ‘Twitterverse’ Follows

 

A Helpful Guide to Becoming Unbusy by Joshua Becker

How to Stop Being Busy All the Time from Gus Razzetti

4 Ways to Break Free From Being “Too Busy” penned by Rikki Rogers , culled from The Muse

 

Leverage = Legacy

 

This concept is transformational.  Pulling from the vastness of the internet, here are two marvelous resources. Once you take this small two-step seriously, my advice is to keep going!

 

Kelly Azevedo

Amanda Abella


Systems Thinking?  

 

Its powerful.  In a previous post, you learned all about the power of principled self education.

Here’s a superb opportunity to practice what you read by visiting Donella Meadows ‘s website.

And if you haven’t yet bumped into this infographic, please, I implore you, dive in over the next 24 hours. Your income can become systems driven wealth through active application of this business truism.

 

In my ongoing discovery, I’ve repeatedly shared these maxims with those whom I mentor, in coffee 1:1’s, & elsewhere: Why? They’ve allowed me to run multiple business ventures at the same time, all while making strides towards being productive = gold = time & (more) passive = silver = money.

 

Next steps:

 

 

What can Westminster Abbey teach about implementing this content?!  

 

This inscription, when understood at a deeper level, reflects the ongoing value of lifelong learning.

 

Action Time

 

As with anything you choose to read, listen to, or watch, the truest formula = what you do next, how you proceed, & why?

Reflect, through meditation, prayer, yoga, or in a moment(s) of silence on this post, please, & thank you for reading!

 

In short …

 

  • A producer is productive; a consumer is busy. ‘Busy’ shouldn’t be a status, symbol, or state of being for the wise entrepreneur
  • Time = gold.  Money = silver.  Prioritize your irreplaceable asset;  focus on it and not on money (income, wealth) as #1.
  • Review the links to invest in 2 highly recommended books
  • Covey’s quadrants/matrix is a terrific tool in and by itself
  • Suggested Twitter follows & some of their scholarly tweets. #MustReads
  • Understand systems & leverage in your entrepreneurship education
  • Leadership starts with self

 

Soft Skills aren’t ‘Soft’ by @SBSLEducSoltns

by 4 Comments

by SJ Barakony | Featured Contributor

“Culture Eats Strategy for Breakfast” … and …. soft skills are the breakfast of  winners!

 

Did that subtitled quote ( thank YOU to the late Peter Drucker ) catch your eye?!

Good!

(It was meant to do just that, dear readers.)

 

We now dive into a deep pool …

In truth, an entire online library could conceivably be dedicated to nothing but them!

Thought leaders all across the globe, including many in your LinkedIn network, have spoken of their past experiences, spun stories, & shared wisdom nuggets through books, webinars, podcasts, & even created whole curricula focusing on these immensely valuable skills.

So, we’re just skimming the surface: Becoming self educated, role modeling a better ‘You, Inc.’ to your staff, clientele, & fellow entrepreneurs & revisiting your business culture would each be forward thinking outcomes.

 

Foundational Definitions

 

Soft Skills :  

Please click here , here , & here.

You might already be asking …  Are these the same as people … interpersonal … or life skills?      Yes.

 

Culture :

Excellent articles

1 … 2 … & … 3

 

 

Let’s now briefly discuss the inexorable connection between culture & soft skills in your business(es).

 

Are soft skills a necessary part of a vibrant entrepreneurial [workplace], culture?

 

A great number of signs point to a clear, resounding ‘yes’, since these skills are so often not taught in classrooms in all ‘tracks’ ( K-12, up to & including graduate level studies )

An entrepreneur is likely to become a magnet to others if she offers them as part of ongoing professional development for her staff, regardless of industry. If you’re dealing with confounding challenges that coaching or some other service pro hasn’t yet solved, or, maybe you just seek to expand, laser focus here;  you are onto something BIG.

 

What do others say?

 

Here’s a post well worth reading …

 

And this author comes to a like conclusion.

 

A personal story & opportunity to serve

 

My own entrepreneurial journey wouldn’t be nearly as rich without the visceral impact of these skills on my own ventures.

 

Through the fall of last year, I had the high honor of being a member of a nationwide committee

And, for that same organization, I was asked to be a co-panelist on this webinar.

 

If you’re offered anything similar, what’s commonly known as an influencer, as I was, please, I implore you: take it!

 

Our discourse at networking events, in business dealings with peers, levels of customer service, engagement & satisfaction amongst your staff, decreased turnover:

I truly believe all would benefit positively.

 

A Sampling of @Twitter Thoughts [from across the ‘Twitterverse’]

 

Future Learn

Vala Afshar

Scott Hartley

 

What soft skills should I focus on to improve my business’ culture?   

 

The answers will vary considerably from venture to venture, industry to industry. After all, this field is not barren; it is richly blossoming in content of all kinds which you can surely beta test, or go all in & fully invest your development dollars from the get-go.

 

 

Should I hire, fire, outsource, and/or promote with these skills as the key determinant?

 

Yes.

You can always get someone up to speed on ‘harder’ (read: technical) skills if you have an individual who understands how to prioritize ( time management ); whom has a good attitude;  who can work on any team and contribute; who knows how to resolve a conflict; and whom can build her leadership abilities through influence, vision, & service rather than expecting others to follow a title, or positional authority.

 

What’s the best way to deliver them?    

 

This, too, is flexible.

In a hyper competitive industry (e.g., real estate, insurance, financial services, banking), encouraging your staff, & leaving room in your own day for lifelong learning would be smart. Many of these professions already require ‘CE’ , however, incentivizing ongoing development of soft skills through ‘comp time’, bonuses, etc., will offer you a clear edge. Everyone else is aware of the former, while you also recognize the latter = difference maker.

Finding ways to collaborate with a services professional who offers group facilitation, mentorship, business coaching, or a consultant with focused training program would be a clear win:win.

 

Next steps:

Take action!  The Gig (Sharing/P2P) Economy moves infinitely faster than its predecessor eras. And, expecting that the conventional schooling institutions will begin to offer these skills so you won’t have to invest wouldn’t be advisable.

 

Learn more. If this post & the related links doesn’t yet convince you of their importance, attend a conference, lunch & learn, register for a webinar, or listen to a podcast that discusses professional development.

 

In short …

 

  • Soft skills should be taken very seriously
  • Culture is a foundational necessity.
  • If offered an opportunity to spread the word about soft skills, accept it with a smile
  • Fundamental challenges ( i.e., turnover, satisfaction, engagement ) can be solved at the root
  • Reconsider your standards for hiring, firing, and promoting staff.
  • Delivering soft skills into your culture can be done in numerous ways
  • Don’t stand still

 

________

Thank YOU for reading!

Principled and Phenomenal Self Directed Education: Podcasts by @SBSLEducSoltns

by Leave a Comment

by SJ Barakony | Featured Contributor

The ‘Why, Whom, How, When, & Where’ of Listening to Podcasts

Podcasting is a phenomenal medium for entrepreneurs in so many ways that it stood out to me as an ideal ‘sequel’ post to last month’s focus on self directed education.

Over a decade ago, as the entrepreneurial, “E” pathway in America quietly criss-crossed with the “C” pathway ( Corporate ), thereby becoming more viable & available to the masses than it had been since the latter decades in the 19th century; in parallel, many new educational options emerged to enable us to constantly learn outside of a classroom’s credentialized learning environment:

  • Webinars
  • Networking & business development combined [ e.g., H7 Network ]
  • audio books [ Audible & others ]
  • Seminars [ usually in person ]
  • Blogging
  • Podcasting
  • E-books

We’ve become more blessed than ever before, since its crucially important to be constantly feeding yourself the very best ‘brain‘ food as you pursue your dreams, turn those ideas into actionable strategies, goals, & plans, and, of course, serve your clients/customers thereby solving their problems, challenges, roadblocks, & pain points.

Mr. Chris Hewitt spoke of “‘The 4 P’s of Podcasting’ : Permission; Personality; Passion; Profit.”

[ ClicktoTweet this; it’s catchy!: https://ctt.ac/dSJUe ]

Here’s the fantastic article from the spring of 2018 which discusses these 4 P’s in far greater detail:  How to Turn your Idea into an Audio Hit – it’s well worth reading.

Why should I listen to podcasts?

Building further on the foundation of those P’s , podcasts are:

 

  • Highly portable’ via any smart device that huge majorities of us carry everywhere.
  • Their content “seeps in” easier during more ‘mindless’ activities, like many household chores.
  • They’re easier to adopt and grow a lifelong learning mindset than sitting down to read.
  • A majority of hosts & their created/curated content is NOT taught in conventional schooling courses/curricula.

 

Where & When to listen?

From my own story, I encourage everyone to listen anywhere & anytime they possibly can; you might be surprised at the opportunities in ‘cracks’ of time that you’ve not thought of!

 

  • Grocery shopping & other errands
  • While driving
  • During solo meals
  • Household chores as a positive add-on ; replace mind numbing television with a podcast episode or three.
  • Working out

 

How might I listen?   I’m so ‘busy’ !?

 

That’s one of the oldest mantras you’ll hear, and likely have used many times; let’s toss it aside, since we all have had the exact same number of seconds, minutes, & hours in our days since the beginning of time.

Trust me in this:  If you bucket your day into what we might call ‘time investments‘; ‘time expenditures‘; and ‘time wasters‘, you’ll be able to find and/or create the time to answer this to your own satisfaction.

 

Whom should I listen to?  

The number of options are mind blowing!

 

  • Over 550,000 active shows
  • 18.5+ million episodes
  • 100+ languages

Source & all credit to:   https://www.podcastinsights.com/podcast-statistics/

 

Whom?  Part 2 : Top 10(+1) List

 

With that many options, it’s beyond clear that this post is only scratching the tiniest portion of the surface of what’s available.

Yet, I’m confident that each of these are well worth your time investment; please either listen to an episode from the below sample &/or subscribe right away. I heartily welcome your feedback, both on this post and/or through my social channels, after you’ve done so.

 

 

The Rich Dad Radio Show w/ Robert Kiyosaki

  • Jan 31 (2018) : Blockchain will Change Everything in Business ; July 4 (2018) : Find out How Financial Education Sets You Free

How I Built This w/ Guy Raz

  • June 25 (2018) : Lyft: John Zimmer ; March 26 (2018) : Atari & Chuck E. Cheese’s: Nolan Bushnell

Igniting Souls w/ Kary Oberbrunner

  • July 27 (2018) : Why podcasts grow your … (Jeff Brown interview) ; August 3 (2018) : Why your freedom, finances, & fulfillment … ( David Branderhorst interview )

The Go Giver w/ Bob Burg

  • 120 : My New Favorite Story ; 086 : Business is for Kids – JJ Ramberg

Entre Leadership

  • 267: Gary Kelly – Leading Through Tragedy ; 262 : Daymond John – Rise & Grind

Isaac Moorehouse

  • 138 : Bryan Caplan on The Case Against Education ; 128 : Robert Murphy on Austrian Business Cycle Theory

Success to Significance hosted by Rick Coplin **

  • StS035: How to be an Extraordinary, Life Centered Mentor ; StS001: Get Out Before They Carry You Out

** the podcast is on hiatus & will resume with season II

School Sucks

  • 567: Noah Tetzner – The Unschooler Podcast Star ; 550-51 : Blake Boles – What It Means to Be Educated

Our Modern Heritage

  • 023: The Importance of Soft Skills to Prepare for the Future ; 035: Kirstynn Evans – Starting a Business with Your Child

Conversations on Communications w/ Joel Kessel

  • 033: Let’s Not Lose Sight of Basic Fundamentals ; 028 : The Most Damaging Thing to a Child

Columbus Entrepreneurs

  • 026: Claire Coder of Aunt Flow ; 006: David Butcher , FlyBy Entrepreneurship

 

In short …

  • There are so many ways to be self educated; create & expand your lifelong learning culture & related habits.
  • Know of the 4 P’s to podcasting.
  • The answers to the Why, When, & Where Q’s are more valuable than How.
  • Feel welcome to start, or grow, your podcasting habit by listening in to any of the ten/10 recommended hosts & sample episodes above.

________

Thank YOU for reading!

9 Must Know Tips For Crafting A Client Attracting Newsletter by @toninelsonbiz

by Leave a Comment

9 Must Know Tips For Crafting A Client Attracting Newsletter

by Toni Nelson | Featured Contributor

Are you the type of person who can strike up a conversation in a crowded room?

Maybe that’s where you shine.

But what happens when you sit down to write your newsletters?

Knowing what to put in your email newsletter is as important as creating one. They say that the money is in your list, but if you don’t send out regular messages you’ll miss out on the additional income that an email newsletter can generate. It’s important not to over think each newsletter that you send out. Keep them simple, not too long, and always provide value.

1. Tips and Tricks

It’s great to include a list of tips and tricks for your readers in your email newsletter. If you send out a daily newsletter, you could make one a week that’s a list of ten tips or tricks to use that involves putting your services or products to their best use.

2. Special Offers

You don’t have to send out a special offer every newsletter but if once a month or so you offer your newsletter subscribers an offer that no one else is getting just for being a subscriber, you’ll make them feel special. People love the feeling of membership and exclusivity.

3. Engagement Opportunities

Give your newsletter subscribers an inside way to meet up with you, either through live meet-ups or online webinars. Having one webinar a quarter or more often is a great way to engage your newsletter subscribers. I love using Zoom to accomplish this. You can even offer Q&A’s.

4. Early Bird Notices

Tell your list subscribers about new products before you announce them to the world. Giving them a few days to purchase at a discounted “early bird” rate is a great thing to include in your email newsletters.

5. Feedback Questions

Using your email newsletter as a way to get feedback on potential new products or services is a great way to encourage engagement. You can do it via questionnaire or poll.

6. Testimonials

Including a section for customer testimonials is a great way to recognize your clients as well as to provide social proof to newsletter subscribers who have not purchased from you yet. Whenever possible I try to get a video testimonial which is extremely powerful.

7. Share Buttons

Inviting your newsletter subscribers to share certain newsletters that don’t have exclusive material is a great way to improve your subscription rate, and will also make your current members feel included in your community.

8. Legal Notifications

Every newsletter needs to include all legal notifications relevant to anti-spam laws. If you go with the most stringent laws, you’ll be sure to cover all your bases.

9. Opt-Out Information

While this could be covered under legal notifications, it’s important that you include opt-out information that is easy to find in every single newsletter that you send out. Don’t be worried about subscribers unsubscribing. It’s better to have a clean list of people who want to be there than a list full of people who resent getting your information.

Ensure that you include a variety of different things in your email newsletter that are designed to get a response and you won’t be disappointed in the results. In addition to the nine items above, never forget to include a call to action (CTA) in each newsletter that you send out. Without a CTA there is no point to the newsletter. So, be clear about that before you start.

Need more help crafting a client attracting newsletter?

Check out my awesome newsletter planner

Here’s what the newsletter planner will help you with:

Screen Shot 2017-01-31 at 7.03.47 AM

 

  • shield_check_mark_400_clr_8847Understanding who your newsletter is for
  • Why people will sign up for your newsletter
  • Creating the know, like and trust factor
  • Creating a mailing schedule
  • Content planning and your promotional calendar
  • Content planning and your editorial calendar
  • Deciding on what to include in your newsletter
  • Setting up your newsletter for the first time
  • Your weekly newsletter plan – yes you need a plan in order to have a successful newsletter
  • Where to find ideas

Keeping your commitment

 

This planner comes complete with worksheets so you have a step by step fill in the blank system. It couldn’t be any easier than that!

The best part? This newsletter planner normally sells for $37 but it’s on sale for just $19 this week. Don’t miss out on this planner!

Head on over and check it out the full details: Newsletter Planner

The bottom line is this: If you don’t communicate effectively with your subscribers, then someone else will.  Discover how to grow your community with your client attracting newsletter.

Be Savvy and Successful!

Toni Nelson

————————————————————————-

Toni NelsonHello I’m Toni Nelson an Award winning Videographer/Photographer, Author, Speaker, Business Coach and Online Trainer.

I help entrepreneurs and service based businesses by creating videos, logos and other graphic elements to grow brand awareness so your message, your story, your statement is seen and heard locally, globally, 24/7.

Twitter | Facebook | Google+

Save

Save