Author: Tracy Vides

Tracy Vides is a content marketer and social media consultant who works with small businesses and startups to increase their visibility. Although new to the digital marketing scene compared to her illustrious She Owns It counterparts, Tracy has started off well by building a good online reputation for herself. She's now a "serial blogger" with posts featured on Sprout Content, Steamfeed, Soshable and elsewhere. Connect with her on Twitter @TracyVides for a chat any time!

Digital Transformation: A 3-Step Journey for Small Businesses

  Digital Transformation: Going from Small Business to Big Business – by Tracy Vides When you click a selfie in the middle of your morning jog on your iPhone, you seldom think of the company that made everyday photography possible: Kodak. Despite having invented the digital camera as far back as 1975, the 124-year-old company […]

CONTINUE READING Digital Transformation: A 3-Step Journey for Small Businesses 5 min read

The 6 Step Guide to Turn Your Small Business into a Franchise

  The 6 Step Guide to Turn Your Small Business into a Franchise   by Tracy Vides  Small business owners are constantly on the lookout to grow their business efficiently and profitably. Expanding an existing business into a franchise helps small businesses grow rapidly without incurring the risks of expansion. Why franchise your business, you […]

CONTINUE READING The 6 Step Guide to Turn Your Small Business into a Franchise 5 min read

Thinking About Quitting? Here are 4 Things You Must Do Before Transitioning into an Entrepreneur

  by Tracy Vides  The dream of starting your own business is becoming more and more attainable for women. Female-owned businesses are the fastest-growing segment in the US economy right now. While making the initial jump from full-time employee to full-time entrepreneur is scary and difficult, it’s oh-so-rewarding! Leaving your 9-to-5 or traditional office setting […]

CONTINUE READING Thinking About Quitting? Here are 4 Things You Must Do Before Transitioning into an Entrepreneur 4 min read

4 Priceless Skills Entrepreneurs Need to Sustain a Thriving Website

by Tracy Vides  Starting a business these days is tough. Perhaps one of the most difficult but taken-for-granted tasks that entrepreneurs face is crafting and maintaining a website through which their brand can establish a strong online presence. Creating a website for your business is one of the most important things you will ever do […]

CONTINUE READING 4 Priceless Skills Entrepreneurs Need to Sustain a Thriving Website 6 min read

The Case for E-commerce Tools: Must-Read for Time-Pressed Entrepreneurs

by Tracy Vides One of the most challenging aspects of being an entrepreneur is the persistent lack of time, you are constantly on the run with days and months flying by. Your growth chart changes over time, the number of employees in your company increases, and you update your car and office, but one thing […]

CONTINUE READING The Case for E-commerce Tools: Must-Read for Time-Pressed Entrepreneurs 5 min read

7 Evergreen Social Media Truths to Guide Your Marketing

by Tracy Vides  The last half decade has been an extended social media party that refuses to turn down its volume. Anybody in the free world with an internet connection is probably part of, and most definitely aware of this phenomenon that has brought us closer to hundreds of people we barely know, while cutting […]

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Project Management Tools That Every Small Business Needs

  by Tracy Vides | Featured Contributor Managing a project is never easy. There are so many factors you need to consider, and even if one or two of them slips your mind, it can be devastating for your business. Project management responsibilities are in fact unavoidable; you will face them at various points within […]

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Social Media Trends in the Fashion Industry

by Tracy Vides Fashion is an experience. At least that’s how the major fashion houses describe it. And they are not entirely wrong either; it is, after all, the experience that makes buyers feel confident, trendy, and compelled to buy more. But replicating such an experience online is a major challenge. No wonder the fashion […]

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5 Tools to Get Your Customers to Pay Faster

by Tracy Vides Small-business owners know the premium their businesses place on timely invoicing and payment. A delay or snag in cash flow can upset expansion plans and derail projects. While invoicing is critical to your business, it is of utmost importance that you do it accurately, professionally, timely, and easily. There are umpteen popular […]

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5 Web-based Tools For Running Your E-commerce Business Better

by Tracy Vides The web is awash with web-based tools and apps that can potentially solve some of the most pressing problems small business owners face worldwide. Some of these tools are so powerful and efficient that you might not even find the need to hire people anymore. Yes, some of these tools are that […]

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