This post may contain affiliate links and/or editorial content and is for informational purposes only. Please read our disclosure for more information. In many markets, there are numerous relevant competitors vying for the same target audience. Customers are more likely to purchase from a brand they trust. Some businesses consider trust to only be part […]
You shift directions. You sharpen your messaging. You outgrow things that used to fit perfectly. All of that is normal. Healthy, even. But in the process of adapting and evolving, we can fall into the trap of treating every change as a reinvention. 🔹 A slightly tweaked service? Suddenly it’s a signature method. 🔹 A new logo or […]
BB Gabriel —proud Canadian, registered social worker, and soon-to-be two-time author—has never let her harrowing past define her. A survivor of domestic violence, she courageously transformed her trauma into testimony through storytelling, culminating in her debut work, No Ordinary Love. With her second book, We’ll Meet You—a deeply personal exploration of grief—on the horizon, BB […]
Photo credit: Freepik by Tracy Vides Managing a project is never easy. There are so many factors you need to consider, and even if one or two of them slip your mind, it can be devastating for your business. Project management responsibilities are, in fact, unavoidable; you will face them at various points within […]
By Christy A Laverty | Media Relations Consultant & Retired Journalist I am all about working smarter, not harder in all areas of business, including media relations and PR. Creating a solid media list of media contacts is a key component in your PR toolbox. When it comes to finding media, particularly contacts to send […]
Photo by Mister Mister Why ‘Just Do It’ Doesn’t Work in Marketing: The Importance of Planning “Just do it” may be great advice if you want to start exercising (thanks, Nike!), but it’s terrible if you need to promote your business. Yet, so many business owners jump right into marketing and promotion without taking the […]
Photo by Ivan Samkov 3 Mindset Changes to Spark Workplace Creativity and Innovation When you think about creativity, your mind naturally turns towards creative pursuits like storytelling, painting, or making music. But it’s so much more than that! Creativity is a mindset. It’s about seeing possibilities, thinking beyond the norms, and coming up with fresh ideas and perspectives. […]
A small business doesn’t have much room to handle excess costs. Running lean, ensuring every penny spent is justified, is a powerful way to turn revenue into profit. Energy is a significant drain on a business, especially in recent times, with the uncertainty over supplies and the rising cost of living. Therefore, any efficiencies you […]
Nurturing the Entrepreneurial Spirit I never knew my grandfathers. My father lost his father when he was in high school, and my mother’s father died when I was three. I don’t remember him at all. As a baby, she said I was very attached to him. When I was older and showed signs of ambition […]
Let’s Talk About Procrastination’s Evil Cousin: PREcrastination We all know about procrastination, but no one talks about its equally disruptive cousin, PREcrastination. Precrastination is about rushing to get things done quickly, even when your hastiness is unnecessary and may have negative consequences. Do any of these situations feel familiar to you? If you were nodding your head […]
