Social proof. It’s a buzzword thrown around a lot in the marketing world. But what does it really mean? The term is used most often when describing the impact or influence of social media but in reality, social proof is a lot more than that. It’s a documented psychological phenomenon where people adopt the actions […]
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The Power of Color: How Wardrobe Choices Can Shape Your Career Success By Kerry Heaps
Image by martynaszulist from Pixabay The Power of Color: How Wardrobe Choices Can Shape Your Career Success In the realm of professional success, your clothing choices play a significant role beyond mere fashion, even in a remote environment. The colors you wear can significantly impact the way you are perceived and, consequently, influence your career […]
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How to Take Care of Your Pets When You Travel for Business By Contributor
Traveling for business can be an exciting and rewarding experience, but it often comes with the challenge of leaving behind your beloved pets. As a female-focused entrepreneur or a woman in business, you’re likely balancing a busy schedule. It’s crucial to take care of your pets when you travel for business. So, how can you […]
Fashion, Sustainability, and PR
An Interview with Narvan Founder & Creative Director There are so many areas of business to consider for small business owners. So much of what Founders do in the first years of business is foundation building and working hard to get the word out about their business, brand, and products. Public relations is an area […]
Soulmates in Business: The Crucial Role of Your Ideal Customer
Soulmates in Business: The Crucial Role of Your Ideal Customer Do you believe in soulmates? That one person in the whole world who is perfect for you. The person who just “gets” you. The person you can’t live without. I don’t know if I believe that soulmates exist for every person, but I do believe […]
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Tips and Tricks for Leaving Pets at Home While You Go to Work By Contributor
Leaving our beloved pets behind when heading to work can often tug at our hearts. Those soulful eyes watching us as we grab our keys can be heart-wrenching. We want the best for our furry, feathered, or scaly friends, but the daily demands sometimes mean they must stay home alone. But fear not! With thoughtful […]
How To Identify Your Niche On TikTok & Create Viral Worthy Content! By Contributor
How To Identify Your Niche On TikTok & Create Viral Worthy Content! Are you one of the millions of people who scroll on TikTok for hours, knowing that you can create content just as, if not more engaging than the people you are watching? You are not alone. The largest percentage of TikTok users are […]
PR For Business: Media Pitch Ideas That Go Beyond Your Product or Service
PR For Business: Media Pitch Ideas That Go Beyond Your Product or Service You know that getting PR for your business is important. You also know that public relations should be part of your marketing strategy but you aren’t sure how to go about getting it. And when it comes to pitching the media you […]
Entrepreneurial Dilemma: Choosing the Job vs. the Job Choosing You
Entrepreneurial Dilemma: Choosing the Job vs. the Job Choosing You For most of us, entrepreneurship conjures up images of happy people doing activities they love every day, perhaps reading a book in their very own bookshop or selling jewelry they’ve made by hand. In real life, many entrepreneurs (including myself), even if they started out […]
Creating an Effective Content Calendar
How to Master Content Marketing: Creating an Effective Content Calendar If your brand is committed to content marketing, you need a content calendar. When used correctly, this valuable tool will help focus and optimize your marketing efforts. Without a calendar, you risk wasting your budget and time on ad campaigns that don’t address your goals […]