An Interview with Narvan Founder & Creative Director There are so many areas of business to consider for small business owners. So much of what Founders do in the first years of business is foundation building and working hard to get the word out about their business, brand, and products. Public relations is an area […]
Author: Christy Laverty
Hi. I'm Christy Laverty!
I'm so excited to be here getting the chance to share my knowledge with the She Owns It community.
I have spent nearly 20 years working in some of the biggest television and radio newsrooms in Canada. I have seen my share of good, bad, and ugly story pitches and press releases. So, now I am sharing tips, tools, and techniques with entrepreneurs so they can better pitch the media to get mentions, press, and publicity.
It’s a win-win-win really. I get to help people share their business and mission with the world, entrepreneurs learn how to better connect with journalists for press and publicity, and, finally, I get to help my Journalist friends get better stories to share with their audiences.
When I am not doing my media and PR thing, I am blogging, occasionally filling in on the radio, playing news anchor, and I also teach in the journalism program at a Canadian college. So where else can you find me? Swing by my website and social media channels for tips, techniques, and strategies to help you get media mentions, press, and publicity. Oh, and of course how to work with me.
PR For Business: Media Pitch Ideas That Go Beyond Your Product or Service
PR For Business: Media Pitch Ideas That Go Beyond Your Product or Service You know that getting PR for your business is important. You also know that public relations should be part of your marketing strategy but you aren’t sure how to go about getting it. And when it comes to pitching the media you […]
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Why Are You Promoting Other People by @ChristyALaverty
by Christy A Laverty | Featured ContributorT Seriously, why are you promoting other people on social media? Wondering what I am talking about? OK, here is the thing. I have been seeing a lot of people using links in their social media bios to drive traffic to other peoples websites rather than their own. This […]
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Just and Only – Two Powerful Four Letter Words by @ChristyALaverty
by Christy Laverty | Featured Contributor The words we use have power. And when it comes to the words “just” and “only” I have a few things to say about using them, or rather not using them. These two four letters hold a lot of power and not necessarily in a good way. Let me […]
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How To Get Press…Even If You Are An Introvert by @ChristyALaverty
by Christy Laverty | Featured Contributor Do you consider yourself a bit of an introvert? Getting press and PR for yourself and your business can be hard at the best of times but it can be even harder if you are someone who feels more comfortable behind their computer than out in the world. Good […]
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Three Ways To Create Media Pitches Journalists Want by @ChristyALaverty
by Christy Laverty | Featured Contributor Story is king when it comes to the media. Journalists want to tell good stories that entertain, educate and enlighten the audience. So if you are looking for media mentions, coverage and attention you need to give journalists good stories they can share with the audience that will entertain, […]
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3 Reasons Every Entrepreneur Should Have A Media Page by @ChristyALaverty
by Christy Laverty | Featured Contributor Do you have a media or press page? Don’t think you need one? I believe every business and entrepreneur should have a media page. There are so many benefits to creating and maintaining a media page on your website. A media page certainly makes earning media a little bit easier. […]
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5 Ways To Bust Those Fears and Limiting Beliefs To Earn Media Coverage by @ChristyALaverty
by Christy Laverty | Featured Contributor There is no doubt when you earn media coverage you are getting visible. Big time! And for many people, the idea of that freaks them out. They like the idea of getting their business in front of more eyeballs and bringing in more customers and revenue but stepping out […]
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A Simple Mindset Shift To Earn More Media by @ChristyALaverty
by Christy Laverty | Featured Contributor When it comes to media coverage so many people talk about getting attention for being an expert. We see it all the time on TV news or lifestyle programs. People are often referred to as the expert. Think about it…. THE media expert THE social media expert THE fitness […]
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5 Benefits of Earning Media Coverage by @ChristyALaverty
by Christy Laverty | Featured Contributor I believe in the power of the media. I also believe in the power of entrepreneurs. When you put those two things together there is a great opportunity for the media, the entrepreneur and, most importantly, the audience. If you have never thought of earning media mentions, press, and […]