Photo by George Milton by Christy A Laverty In the competitive world of business and entrepreneurship, getting noticed by the media can be a game-changer. It is all about cutting through the noise and letting your expertise shine on a bigger stage and on other people’s platforms. Whether you’re launching a new product, sharing your […]
Nelin Krull is a physiotherapist, Myofascial Release therapist, and Co-founder of Myofascial Canada. She works with her husband Justin Krull in their practice to help people manage injury and chronic pain. While they founded their company in Canada they are working hard to bring their therapies and philosophy to the world through online courses and […]
By Christy A Laverty | Media Relations Consultant & Retired Journalist I am all about working smarter, not harder in all areas of business, including media relations and PR. Creating a solid media list of media contacts is a key component in your PR toolbox. When it comes to finding media, particularly contacts to send […]
An Interview with Narvan Founder & Creative Director There are so many areas of business to consider for small business owners. So much of what Founders do in the first years of business is foundation building and working hard to get the word out about their business, brand, and products. Public relations is an area […]
PR For Business: Media Pitch Ideas That Go Beyond Your Product or Service You know that getting PR for your business is important. You also know that public relations should be part of your marketing strategy but you aren’t sure how to go about getting it. And when it comes to pitching the media you […]
by Christy A Laverty | Featured ContributorT Seriously, why are you promoting other people on social media? Wondering what I am talking about? OK, here is the thing. I have been seeing a lot of people using links in their social media bios to drive traffic to other peoples websites rather than their own. This […]
by Christy Laverty | Featured Contributor The words we use have power. And when it comes to the words “just” and “only” I have a few things to say about using them, or rather not using them. These two four letters hold a lot of power and not necessarily in a good way. Let me […]
by Christy Laverty | Featured Contributor Do you consider yourself a bit of an introvert? Getting press and PR for yourself and your business can be hard at the best of times but it can be even harder if you are someone who feels more comfortable behind their computer than out in the world. Good […]
by Christy Laverty | Featured Contributor Story is king when it comes to the media. Journalists want to tell good stories that entertain, educate and enlighten the audience. So if you are looking for media mentions, coverage and attention you need to give journalists good stories they can share with the audience that will entertain, […]
by Christy Laverty | Featured Contributor Do you have a media or press page? Don’t think you need one? I believe every business and entrepreneur should have a media page. There are so many benefits to creating and maintaining a media page on your website. A media page certainly makes earning media a little bit easier. […]
