Category: Small Business

How to upsell and cross sell on Shopify

Acquiring a customer is always exciting and usually the consequence of significant marketing efforts along the way. To make the acquisition of this customer profitable, you need to cross sell and upsell – you need to take the interest you have garnered and maximise the revenue. This truth of business growth is the same across […]

CONTINUE READING How to upsell and cross sell on Shopify 7 min read

What’s the Difference Between a Mission Statement and Vision Statement?

  Do you know the difference between a mission statement and a vision statement? The two terms may seem similar, but each plays a different role in shaping a small business and its purpose. The simplest way to differentiate a mission statement and vision statement is to view it using timelines and purposes being served […]

CONTINUE READING What’s the Difference Between a Mission Statement and Vision Statement? 6 min read

20 calendly competitors and the features they offer

In this article, we will discuss Calendly’s competitors and the features they offer compared to Calendly. So, let’s get started. Let us first get a clear overview of Calendly and what it is used for, to begin with. Calendly is basically an application that you can conveniently use as a means of appointment scheduling, setting […]

CONTINUE READING 20 calendly competitors and the features they offer 8 min read

How to Get Out of the Side Hustler Mindset by @AmeeQuiriconi

To all my Side Hustler friends out there, I love you, but get ready for some real talk: A lot of you are never going to change that side hustle into a full-time job. Ouch. I know. Is it because I don’t believe in you? Hardly. It’s because you don’t believe in yourself. Let me […]

CONTINUE READING How to Get Out of the Side Hustler Mindset by @AmeeQuiriconi 7 min read

How an EIN Benefits Businesses Beyond Hiring Employees by @deborahsweeney

  Many entrepreneurs often associate the need to obtain an employer identification number (EIN) with hiring employees. This is correct. It is a requirement to obtain an EIN if a business plans to hire, and pay, employees. An EIN is a nine-digit number issued by the IRS when you incorporate or form an LLC for […]

CONTINUE READING How an EIN Benefits Businesses Beyond Hiring Employees by @deborahsweeney 6 min read

Content Creation in 2021: Write What Scares You Most

I started a blog this year. My blog is a baby blog. It is but an infant. So, I’m finding my way with it. Testing things out. Seeing what works. We always hear that telling stories makes for good content creation in 2021. And I was like…mmmmkay. I mean, I’m The Story Team. I know […]

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5 Reasons Ideal Clients Choose Your Competition Over You by @Melcoach

  How often do you get passed over by ideal clients to a competitor who you KNOW doesn’t deliver as much value as you do? It stings, doesn’t it? About ten years ago I found myself feeling frustrated with this very same problem. Time after time, I noticed that my competitors were landing coveted opportunities […]

CONTINUE READING 5 Reasons Ideal Clients Choose Your Competition Over You by @Melcoach 10 min read

Customer Feedback Loop: North Star of your Marketing Strategy

  Jay Baer is quoted as saying “Customer service is the new marketing, it’s what differentiates one business from another.”  Are you using your customers as a source of learning? Because they could possibly be the best marketing guide you’ll ever need. While it’s never fun to deal with customers who aren’t thrilled with some […]

CONTINUE READING Customer Feedback Loop: North Star of your Marketing Strategy 5 min read

How to press the reboot button in your business. by Sue Perez of @Beautyphonics

  Are you sick of hearing the phrase Global Pandemic as much as I am? It forced everyone out of their comfort zones and virtually reconstructed how we communicate..no pun intended. Even some of the biggest publicly traded companies in the world have had to “Pivot” and as entrepreneurs and small business owners we had to […]

CONTINUE READING How to press the reboot button in your business. by Sue Perez of @Beautyphonics 7 min read

Four Ways Emotion and Can Increase Profit

  by Ashley Christian For decades feminine emotion has been looked down on in the workplace as a weakness. Professional women are encouraged to be strong and aggressive. The goal is to increase profits at all costs, even if there is emotional collateral. While this hustle mindset is often necessary for business growth, it is […]

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