Category: Small Business

Technology You Need in Your Service Business in 2024 and Beyond

Photo by Dmitry Zvolskiy Technology is constantly providing businesses with new opportunities, especially those that revolve around providing a service, such as the hospitality industry. Technology is a great thing to utilize within your business to make it more efficient, improve workflow and communication, and much more. It is also the perfect opportunity to help […]

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Work Smarter, Not Harder: 5 Hacks For Avoiding Time-Wasting In Your Business

Unsplash – CC0 License The hustle-and-grind mentality is hard to escape – but many are finding hustle culture is more of a burnout culture and it’s losing its appeal. It’s time to challenge the hustle myth and work smarter, not harder. Working hard is something that society extols. But it’s not always the best approach. […]

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3 Ways to Stand Out on Instagram

3 Ways to Stand Out on Instagram The truth is, no matter what industry you’re in, the reason you’re not seeing success isn’t because it’s “oversaturated.” The real problem is that your messaging isn’t clear and you’re not speaking directly to your dream clients. These 3 things I’m sharing with you in this article helped […]

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How to easily find media to pitch for coverage: Just ask!

By Christy A Laverty | Media Relations Consultant & Retired Journalist I am all about working smarter, not harder in all areas of business, including media relations and PR. Creating a solid media list of media contacts is a key component in your PR toolbox. When it comes to finding media, particularly contacts to send […]

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Why ‘Just Do It’ Doesn’t Work in Marketing: The Importance of Planning

Photo by Mister Mister Why ‘Just Do It’ Doesn’t Work in Marketing: The Importance of Planning “Just do it” may be great advice if you want to start exercising (thanks, Nike!), but it’s terrible if you need to promote your business. Yet, so many business owners jump right into marketing and promotion without taking the […]

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A Conversation with A Nanny Match Founder Kristen Szapka

A Conversation with A Nanny Match Founder Kristen Szapka Kristen Szapka’s journey into the heart of childcare began long before she founded A Nanny Match in 2015. With a rich background as a nanny and educator, Kristen witnessed firsthand the intricate needs of families and the transformative power of quality childcare. Her experiences, coupled with […]

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Small Business Video Marketing Guide: How to Get Started

Photo by CoWomen Small Business Video Marketing Guide: How to Get Started by Laura Zamfir of Veedyou Small business owners are among the most resilient and hardworking individuals globally. Their journey to success is fraught with obstacles, yet they persistently tackle challenges and assume new responsibilities whenever necessary. For them, video marketing is just one […]

CONTINUE READING Small Business Video Marketing Guide: How to Get Started 7 min read

3 Mindset Changes to Spark Workplace Creativity and Innovation

Photo by Ivan Samkov 3 Mindset Changes to Spark Workplace Creativity and Innovation When you think about creativity, your mind naturally turns towards creative pursuits like storytelling, painting, or making music. But it’s so much more than that! Creativity is a mindset. It’s about seeing possibilities, thinking beyond the norms, and coming up with fresh ideas and perspectives.  […]

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Navigating SEO for AI-Generated Content: Google’s Guidance and Best Practices

Navigating SEO for AI-Generated Content: Google’s Guidance and Best Practices Artificial Intelligence (AI) has reshaped the content landscape, offering automated solutions for content creation. AI-driven tools are becoming integral in our digital world, from automated articles to image generation.  In the vast online ocean, being discovered is half the battle won. Search Engine Optimization (SEO) […]

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7 Simple Copywriting Tips & Tricks To Help You Write Great Copy Like A Professional

Image by wayhomestudio on Freepik 7 Simple Copywriting Tips & Tricks To Help You Write Great Copy Like A Professional It doesn’t matter whether you’re writing content for your blog, designing a website, or creating marketing collateral, knowing how to write excellent copy is essential. Without it, you won’t be able to communicate and engage […]

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