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If you’ve started a clothing brand, a lot of your focus is probably on the clothes themselves. You’ll be comparing materials, fits, costs, and designs day in, day out—but don’t forget about a feature that’s important on every single garment you sell: your labels.
A generic label isn’t the answer here. Instead, you want to focus on custom-designing a label that perfectly exemplifies your brand and offerings. Here’s our beginner-friendly guide to designing custom labels for your clothing brand.
Photo by MART PRODUCTION on Pexels
Research the Main Types of Clothing Labels
Before you can get into the designing itself, your first job is research. Learn about the different types of clothing labels you can buy, like woven labels, printed labels, heat transfer, leather/faux leather, PVC, and so on.
Woven labels are the most common for fashion brands, although you may decide that a certain material suits your brand best (for instance, high-end fashion labels may be designed differently than those used on streetwear or basics).
Define the Look and Feel You Want
Next, think about your brand personality and how your labels can reflect this. Is your brand minimalist, bold, luxury, eco, or playful? How can you emulate this in your label designs?
This knowledge will give you more direction when you’re choosing colors, font styles, design elements, and materials for your label. Just remember that a label is a small space, so you want your design to be simple and clear, regardless of your brand personality.
Decide What Information to Include
Once you’ve got a good idea of the basic design elements, you can start thinking more creatively about exactly what you want to include.
Your brand name or logo is standard, and you might decide to keep it simple with just that. Sizing and country of origin are also common, as well as fabric content, and sometimes additional details (like a slogan or website).
Choose Label Placement on Your Garments
Next, decide where your labels will be placed. In most cases, you’ll want to stick with the common spots (inside neck, hem tag, sleeve, waistband), but you might also consider outside the clothing for branding.
You’ll need to tailor your design and size considerations to the label’s intended placement.
Get Your Labels Designed By A Professional Manufacturer
Finally, choose to get your labels professionally made by a company that specializes in creating custom labels, like Labeloom.
Outsourcing your label production to a third party usually makes the most sense, especially as they can help you with things like design formatting and material choices. Plus, it tends to be the most cost-effective production option, with you only buying what you need.
Final Tips for Nailing Your First Label Design
Let’s close off this article with a few final tips for nailing your first label design.
Make sure to keep the design legible, even on small label sizes. You’ll want to order a few different labels during your design process to check that your vision works in tangible form.
Avoid overcomplicating the design, and focus on making an impact rather than adding excess detail. Ultimately, as you’re building your brand, you should treat your label like a signature: something you’re proud to show off.
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