Celebrating, Connecting, and Supporting Women Entrepreneurs
by Donna Amos | Featured Contributor There are trends that are occurring in social media that business owners can take advantage of to help them grow their businesses. As changes take place on platforms, it may benefit business owners to stay current on the changes so that you don’t use outdated practices that no longer work on social networking sites.Growth of Tik TokThis site has gained popularity as a social networking site for business owners. Tik Tok is a social networking site that ...
by Surbhi Bhatia The global lockdown due to the Coronavirus spread (often referred to as Covid-19) in many countries has forced people indoors and compelled businesses to completely shut down their office spaces and encourage their employees to work from home. This situation may not go away anytime soon, and hence organizations and their employees…
by Deborah Sweeney | Featured Contributor Is it ever too late to change the legal structure you initially incorporated as? Not at all. The entity formed for a business at its offset does not need to be its formation forever. Entrepreneurs have the option to change structures that best fit their needs, and many begin as…
by Shane Barker How can an influencer help you with brand promotions? The key to successful marketing lies in understanding buyers’ psychology. People are always looking up to other people for recommendations and reviews about products and services. Many people also trust online reviews as much as personal recommendations from friends and family. However, people…
Brands continue to invest more in visual communication. Why is this? It helps them connect better with audiences. Marketers understand that using visuals inspires, entertains, and creates lasting impressions. Visuals are also great when you want to educate your customers and improve your brand loyalty. 95% of marketers say that videos help them increase user…
by Claudia Nikolova Sustainability has become a true buzz word in recent years.” Sustainability has become a true buzz word in recent years. Even large corporations with foundations well built on traditional (read unsustainable) practices have started to proclaim themselves green. Instead of greenwashing, they’re brainwashing consumers. However, that doesn’t mean sustainability is the wrong…
by Dr. R. Kay Green | Featured Contributor The hallmark of an entrepreneur is someone who is always striving and working to be their best. As such, a lot of entrepreneurs benefit from setting goals that can help them grow into the best person they can be. I have put together a list of 20…
by Kerry Heaps | Featured Contributor Taking inventory of how meeting planners can connect with you. Sometimes we try to protect ourselves from an onslaught of unwanted calls, emails and solicitations, however, when we place a protective shield up, it can make the process difficult for others to do business with us. After a recent…
by Dr. R. Kay Green | Featured Contributor When attempting to accomplish the business goals they set at the beginning of the year, some people get overwhelmed because they bite off more than they can chew. There are too many tasks, and they are all independent of each other, and there just is not enough…
by Latrice Cole We all know it’s necessary for growth professionally or personally, but let’s be honest, it can be dreadful, intimidating, and downright awkward. What do you wear? Do you suck it up and wear the four-inch heels? How do you sell yourself? Do you humble-brag about your degree, or do you grit your…
by Lucy Render-Kaplan | Featured Contributor Public Relations is vital for increasing your brand’s visibility. Not only can it help more people learn about your company and services, it can strategically speak directly to your target audience. A successful PR campaign generates media coverage, builds your status as a thought leader, helps develop trust and…
by Jennifer Longmore The difference between running an entrepreneurial business and a company is significant. When you’re in the entrepreneurial stage, you’re working predominantly with contractors, you may or may not have run a team before, and your systems are likely lacking or nonexistent. A company is run differently. The systems, policies, procedures, and protocols…
by Donna Amos | Featured Contributor There are tons of ways solopreneurs can make money online and offline, thanks to powerful digital technology, affordable mobile devices and the internet. And many of these micro-businesses can be started on a shoestring budget of under $1,000 – or even under $100! As long as your lead generation…