Living Brave, How Shoshanna Raven’s Moment of Vulnerability Sparked an 8-Figure Business

Shoshanna Raven is an 8-figure life coach, movement maker, mother, and author redefining what wealth, leadership, and joy look like for modern women. The founder of Living Brave, Shoshanna has built a global movement rooted in liberated expression, feminine leadership, and shameless self-trust.

Her work began in 2019 after she publicly shared a moment of vulnerability that sparked a worldwide shame-slaying community. Since then, Shoshanna has supported 10,000+ clients, helped generate hundreds of millions in client revenue, and created her signature BRAVE AF Micro-Movement Method, designed for multi-passionate leaders who refuse to be boxed in.

Her new book, The Limit Does Not Exist: Unreasonable Joy, Shameless Wealth, and the Life Behind Your Vision Board, draws on her journey from personal adversity to building an eight-figure business and global movement. Blending intimate storytelling with practical tools, the book shows women how to break through internal and external limits, trust themselves fully, and build lives and businesses rooted in authenticity, creativity, and unapologetic self-expression.

Known for her bold message that “the limit does not exist,” Shoshanna empowers women to turn their vulnerability into power and create lives that are both deeply aligned and wildly expansive.

Tell us more about your inspiring story!

I’m a transformational success coach, leader of the shame slaying movement Living Brave, and bestselling author of The Limit Does Not Exist: Unreasonable Joy, Shameless Wealth, and the Life Behind Your Vision Board. My journey hasn’t been traditional or easy, but it’s exactly what shaped the work I do today.

One of the pivotal moments in my story was confronting the shame I carried around an STI. Statistically, 1 in 2 women will have one before age 25, and I almost let it define me. Instead, I chose to own my story, to speak openly about it, and to use it as a platform to break shame and fear culture. That choice was transformative—not just for me, but for the people who saw themselves in my truth.

I became obsessed with the freedom and lightness people experience when they tell the truth about themselves, let go of their baggage, and stop hiding out of fear. That obsession grew into Living Brave, a space where women can step fully into their power, embrace their messy, unapologetic selves, and create lives that reflect their visions. My story is about claiming your voice, taking ownership of your life, and inspiring others to do the same.

What made you decide to go into business for yourself?

I started Living Brave without any idea it would become a business. I just wanted to share my voice, express myself, and help someone with my message. I launched a podcast called Living Brave to have conversations no one else was having—telling the truth, sharing my deepest, darkest secrets, and talking about taboos. People felt so inspired that it evolved into a coaching brand—1:1 life coaching, then group programs, and now huge transformational events for artists, leaders, and entrepreneurs.

How did you market your business when it was brand new?

Social media marketing! I feel women in business often overcomplicate things. I just shared my story—what was alive, true, and real for me—from day one. I invited others into that conversation, sharing things that made me laugh, cry, and think. I documented my journey and had conversations about shame, power, wealth, and success that I didn’t see happening elsewhere.

I built real relationships over time by telling the truth, going through things together, and showing up for each other. That approach grew my community organically to 40k+ followers—not huge compared to multi–eight-figure businesses, but built on real-life connection. Living Brave grew because people felt seen, shared the work, invited others in, and became part of the community.

I also created specific values for the women I knew I could help—masterclasses like “How to Turn Shame into Power” or “How to Stop Self-Sabotage” in a free Facebook group tied to my podcast. Those led to clients, referrals, and repeat clients. Posting consistently and making social media part of my daily routine helped too.

What is a typical day like for you?

Every season is different. I see myself more like a pro athlete, performer, or artist than a traditional businesswoman. Some seasons feel “funemployed,” others are intense with late nights and early mornings.

Right now, I’m writing this at a beach club in Puerto Rico where I spend half my time. My morning included coaching a VIP group for about an hour, working on production assets for an 80+ person, three-day event I’m hosting, dropping a training in a 3800-person challenge I run, sending emails, managing my nanny’s schedule, launching with my in-laws, enrolling clients into years two and three of my programs, and preparing for a big pitch on Monday. Tonight, I’ll have dinner with friends and family.

What are the three most important habits to be a successful entrepreneur?

1. Sales: Learning to enroll people in your ideas.
2. Leadership: Staying calm amid chaos, finding solutions when others stress, and seeing “no” as an opportunity.
3. Visionary optimism: Being delusional, optimistic, and willing to invest in a future without evidence. Focus, energy, and action are how you will make it into existence.

If you had one piece of advice for someone just starting out, what would it be?

Don’t wait until you feel ready. Your perspective, your voice, and the way you do things are what make your work valuable. Stop trying to fit someone else’s mold. Double down on what makes you different—you’ll become a category of one, and everything else will fall into place.

Does your company help the community where it is located?

Yes! I provide salaries for dozens of people, including members of the local community. We can pay above market rates and support charities and causes we care about, which is a dream come true.

Every entrepreneur has a goal and problem they’re trying to solve. What was the inspiration that started your journey?

Breaking shame and fear culture and inspiring people to live bravely. I openly shared my STI story—1 in 2 women will have one before age 25—and how I almost let it define me until I chose to own it. I became obsessed with the freedom people feel when they tell the truth about themselves and drop their baggage.

Now it’s deeply connected to sales: the more shameless you are, the more you can enroll people in your products and services. Money in the hands of women doing good in the world is good for the world, but too many play small out of fear. I teach a feminine, flirty, fun approach to sales, which is radically different from traditional methods.

How do you prioritize self-care and well-being while managing the demands of your business?

I integrate self-development into daily life. Even during high-intensity seasons, I make time for family, friends, and personal growth. Self-care isn’t separate—it’s part of how I work.

What would you consider your biggest accomplishment and why?

My biggest accomplishment is the Living Brave community. Watching thousands of women step into their power and create lives that reflect their visions is beyond rewarding. It’s not about one person on stage; it’s about building platforms where many women can rise together—that is the real impact.

We all face challenges. Looking back, what have been some of the biggest challenges and obstacles you’ve had to navigate?

Either, the five months of severe nausea during pregnancy—I could barely stand, or going through heartbreak while running a million-dollar year in my first calendar year.

I’ve never let challenges disqualify me. Sharing the messy middle actually built trust and respect. I lead myself powerfully, and my community supports each other through challenges.

What challenges have you faced in the workplace, especially your experience in male-dominated environments?

I don’t conform to traditional ideas of professionalism or the “old money” system, where you essentially need to win the favor of a gatekeeper to succeed. In today’s “new money” world, you go straight to your audience.

I’ve never felt pressure to conform because my business is about creating what my customers want—I don’t need anyone’s approval. I see a lot of women struggle with this because they’re used to credential-based systems or the old rules about looking polished and playing by someone else’s standards. Often, they’re disappointed because in entrepreneurship—especially online—you don’t actually get anywhere that way.

Honestly, my field is not male-dominated anymore. It’s never been easier to start something meaningful with just an iPhone and a dream.

Can you share some of the most important lessons you’ve learned from your successes and failures in business?

You are not defined by your successes or failures. Wealthy people see business as a game—they learn as they go. Always think long-term and don’t judge results too quickly; one year is a very short time to see anything through.

Be selective with advice—don’t take guidance from anyone who hasn’t been where you want to go. Everything you pour in comes back tenfold, often in ways you wouldn’t expect. I call it the “Universal Bank.” It could take ten months or ten years, but every act of kindness, generosity, love, or authenticity eventually returns to you

What initiatives or actions do you believe are crucial for fostering a more supportive and inclusive business environment for women?

Model collaboration and elevate diverse stories. Sisterhood is easy to talk about, but I demonstrate it for my community, showing that women can succeed without competing.

What advice would you give to a new business owner? Or to your younger self?

Don’t see yourself as a beginner. Claim a seat before you’re ready. Wealth comes from creating value for many people at once. Give yourself space to build skills, tools, and networks.

How do you set your business apart from others in your industry?

I lead a community that doesn’t tell people to be one thing. I let who I am shine through at the forefront, and that gives others permission to do the same. I am loudly myself, and I teach a distinct framework across all my programs.

The “life artistry” tools in my book use unique metaphors, stories, and concepts, and the same goes for my business ideas, like the micro movement. Everything I create is designed to be authentic, actionable, and unlike anything else out there.

What are the three most important habits to be a successful high performer or leader?

1. Play
2. Influence – the art of relationships
3. Getting attention – marketing and standing out while being authentically yourself

What social media platform is the best for business growth and why?

The platform that allows you to show up consistently and authentically. For me, Instagram allows storytelling, community building, and connection—but it’s more about energy and honesty than the platform itself.

What are three websites or podcasts you can’t imagine your day without? Why those three?

I’m more into books than websites or podcasts. Favorites include Benjamin Hardy’s books, The Surrender Experiment, and Big Magic.

Do you have a favorite quote or motto that inspires you?

“I am available for things to escalate quickly in my favor today.

Wrap-up/conclusion

Ultimately, my journey has been about turning vulnerability into power and creating spaces where women can step fully into their potential. From breaking shame to building a global movement, every challenge, success, and lesson has shaped the work I do and the lives I touch. Living Brave isn’t just a brand or a business—it’s a community, a mindset, and a call to live unapologetically. My goal is to inspire others to claim their voice, trust themselves, and build lives that are as bold, expansive, and authentic as they are

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