Author: Christy Laverty

Hi. I'm Christy Laverty! I'm so excited to be here getting the chance to share my knowledge with the She Owns It community. I have spent nearly 20 years working in some of the biggest television and radio newsrooms in Canada. I have seen my share of good, bad, and ugly story pitches and press releases. So, now I am sharing tips, tools, and techniques with entrepreneurs so they can better pitch the media to get mentions, press, and publicity. It’s a win-win-win really. I get to help people share their business and mission with the world, entrepreneurs learn how to better connect with journalists for press and publicity, and, finally, I get to help my Journalist friends get better stories to share with their audiences. When I am not doing my media and PR thing, I am blogging, occasionally filling in on the radio, playing news anchor, and I also teach in the journalism program at a Canadian college. So where else can you find me? Swing by my website and social media channels for tips, techniques, and strategies to help you get media mentions, press, and publicity. Oh, and of course how to work with me.