Photo by Mister Mister Why ‘Just Do It’ Doesn’t Work in Marketing: The Importance of Planning “Just do it” may be great advice if you want to start exercising (thanks, Nike!), but it’s terrible if you need to promote your business. Yet, so many business owners jump right into marketing and promotion without taking the […]
Nurturing the Entrepreneurial Spirit I never knew my grandfathers. My father lost his father when he was in high school, and my mother’s father died when I was three. I don’t remember him at all. As a baby, she said I was very attached to him. When I was older and showed signs of ambition […]
10 Reasons NOT to Choose Freelancing in 2024 Despite the continued threat of a recession (or maybe because of it), the gig economy is alive and well. In 2023, there are 73.3 million freelancers in the United States. It is predicted that there will be more than 76 million by the end of 2024. Studies […]
Social proof. It’s a buzzword thrown around a lot in the marketing world. But what does it really mean? The term is used most often when describing the impact or influence of social media but in reality, social proof is a lot more than that. It’s a documented psychological phenomenon where people adopt the actions […]
Soulmates in Business: The Crucial Role of Your Ideal Customer Do you believe in soulmates? That one person in the whole world who is perfect for you. The person who just “gets” you. The person you can’t live without. I don’t know if I believe that soulmates exist for every person, but I do believe […]
Entrepreneurial Dilemma: Choosing the Job vs. the Job Choosing You For most of us, entrepreneurship conjures up images of happy people doing activities they love every day, perhaps reading a book in their very own bookshop or selling jewelry they’ve made by hand. In real life, many entrepreneurs (including myself), even if they started out […]
An Important Brand Lesson Learned the Hard Way I inherited the entrepreneurial spirit from my grandfather. He died when I was three, so I don’t remember much about him. My mom always said I was very attached to him as a baby. When I was older and showed signs of ambition and independence, she often […]
How to Master Content Marketing: Creating an Effective Content Calendar If your brand is committed to content marketing, you need a content calendar. When used correctly, this valuable tool will help focus and optimize your marketing efforts. Without a calendar, you risk wasting your budget and time on ad campaigns that don’t address your goals […]
A Promise Made… We make promises every day. We promise our landlord we’ll pay the rent at the end of the month. We promise our relatives we’ll visit soon. We promise our kids they can have ice cream if they eat their broccoli. We even promise ourselves a reward if we go to the gym. […]
Dreaming of a Retirement in Business It’s the typical dream of many older adults. Quitting the 9 to 5 corporate job and opening a little bookstore (coffee shop, floral shop, boutique) near a beach (national park, quaint tourist town, hometown). The plan is to open the shop doors when you feel like it, hang out […]
