Author: Pam Georgiana

I am a writer. Writing is my creative outlet and my joy. I believe that words bind us together as humans and that the best stories remind us of our humanity. I specialize in telling brand stories that engage and inspire. My favorite projects are when I get to help build a brand. Strategic branding is so important for any business. Discovering an organization’s “Why” is so satisfying. My “Why” is making the world a better place. It’s why I worked for a nonprofit for 7 years before becoming a freelancer and volunteer as a member of the Columbus Museum of Art. My chihuahua Grandon may think differently. He thinks my “Why” is taking care of him. He’s not totally wrong. He definitely runs the household. When I am not writing, you’ll find the two of us walking in the park or just around our neighborhood. Website LinkedIn Twitter

Why ‘Just Do It’ Doesn’t Work in Marketing: The Importance of Planning

Photo by Mister Mister Why ‘Just Do It’ Doesn’t Work in Marketing: The Importance of Planning “Just do it” may be great advice if you want to start exercising (thanks, Nike!), but it’s terrible if you need to promote your business. Yet, so many business owners jump right into marketing and promotion without taking the […]

CONTINUE READING Why ‘Just Do It’ Doesn’t Work in Marketing: The Importance of Planning 5 min read

Nurturing the Entrepreneurial Spirit

Nurturing the Entrepreneurial Spirit I never knew my grandfathers. My father lost his father when he was in high school, and my mother’s father died when I was three. I don’t remember him at all. As a baby, she said I was very attached to him. When I was older and showed signs of ambition […]

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10 Reasons NOT to Choose Freelancing in 2024

10 Reasons NOT to Choose Freelancing in 2024 Despite the continued threat of a recession (or maybe because of it), the gig economy is alive and well. In 2023, there are 73.3 million freelancers in the United States. It is predicted that there will be more than 76 million by the end of 2024. Studies […]

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Social Proof: Elevating Your Brand’s Credibility

Social proof. It’s a buzzword thrown around a lot in the marketing world. But what does it really mean? The term is used most often when describing the impact or influence of social media but in reality, social proof is a lot more than that. It’s a documented psychological phenomenon where people adopt the actions […]

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Soulmates in Business: The Crucial Role of Your Ideal Customer

Soulmates in Business: The Crucial Role of Your Ideal Customer Do you believe in soulmates? That one person in the whole world who is perfect for you. The person who just “gets” you. The person you can’t live without. I don’t know if I believe that soulmates exist for every person, but I do believe […]

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Entrepreneurial Dilemma: Choosing the Job vs. the Job Choosing You

Entrepreneurial Dilemma: Choosing the Job vs. the Job Choosing You For most of us, entrepreneurship conjures up images of happy people doing activities they love every day, perhaps reading a book in their very own bookshop or selling jewelry they’ve made by hand. In real life, many entrepreneurs (including myself), even if they started out […]

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Creating an Effective Content Calendar

How to Master Content Marketing: Creating an Effective Content Calendar If your brand is committed to content marketing, you need a content calendar. When used correctly, this valuable tool will help focus and optimize your marketing efforts. Without a calendar, you risk wasting your budget and time on ad campaigns that don’t address your goals […]

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Dreaming of a Retirement in Business

Dreaming of a Retirement in Business It’s the typical dream of many older adults. Quitting the 9 to 5 corporate job and opening a little bookstore (coffee shop, floral shop, boutique) near a beach (national park, quaint tourist town, hometown). The plan is to open the shop doors when you feel like it, hang out […]

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