Soulmates in Business: The Crucial Role of Your Ideal Customer Do you believe in soulmates? That one person in the whole world who is perfect for you. The person who just “gets” you. The person you can’t live without. I don’t know if I believe that soulmates exist for every person, but I do believe […]
Author: Pam Georgiana
I am a writer. Writing is my creative outlet and my joy. I believe that words bind us together as humans and that the best stories remind us of our humanity. I specialize in telling brand stories that engage and inspire.
My favorite projects are when I get to help build a brand. Strategic branding is so important for any business. Discovering an organization’s “Why” is so satisfying.
My “Why” is making the world a better place. It’s why I worked for a nonprofit for 7 years before becoming a freelancer and volunteer as a member of the Columbus Museum of Art. My chihuahua Grandon may think differently. He thinks my “Why” is taking care of him. He’s not totally wrong. He definitely runs the household. When I am not writing, you’ll find the two of us walking in the park or just around our neighborhood. Website LinkedIn Twitter
Entrepreneurial Dilemma: Choosing the Job vs. the Job Choosing You
Entrepreneurial Dilemma: Choosing the Job vs. the Job Choosing You For most of us, entrepreneurship conjures up images of happy people doing activities they love every day, perhaps reading a book in their very own bookshop or selling jewelry they’ve made by hand. In real life, many entrepreneurs (including myself), even if they started out […]
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An Important Brand Lesson Learned the Hard Way
An Important Brand Lesson Learned the Hard Way I inherited the entrepreneurial spirit from my grandfather. He died when I was three, so I don’t remember much about him. My mom always said I was very attached to him as a baby. When I was older and showed signs of ambition and independence, she often […]
Creating an Effective Content Calendar
How to Master Content Marketing: Creating an Effective Content Calendar If your brand is committed to content marketing, you need a content calendar. When used correctly, this valuable tool will help focus and optimize your marketing efforts. Without a calendar, you risk wasting your budget and time on ad campaigns that don’t address your goals […]
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A Promise Made…
A Promise Made… We make promises every day. We promise our landlord we’ll pay the rent at the end of the month. We promise our relatives we’ll visit soon. We promise our kids they can have ice cream if they eat their broccoli. We even promise ourselves a reward if we go to the gym. […]
CONTINUE READING A Promise Made… 5 min read
Dreaming of a Retirement in Business
Dreaming of a Retirement in Business It’s the typical dream of many older adults. Quitting the 9 to 5 corporate job and opening a little bookstore (coffee shop, floral shop, boutique) near a beach (national park, quaint tourist town, hometown). The plan is to open the shop doors when you feel like it, hang out […]
The Importance of a Personal Brand as a Solopreneur
As a content writer and brand strategist, I help companies build and elevate their brand every day. As a solopreneur, I also pay attention to my personal brand because I am a reflection of my company. That means every social media post, every photo, every video, and every message I send online can change how […]
A Freelancer of a Certain Age
Freelancing is traditionally a young person’s game. It takes a certain amount of bravado and a devil-may-care attitude to throw caution to the wind and strike out on your own as a freelancer. No steady paycheck, clients that may come and go (if you have any clients at all), and your success is entirely dependent […]
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Turning My Side Gig into a Business
It was not the plan. I’ve been a marketing and communications professional for 100 years (not literally, but almost), and I’d worked my way up to a Vice President position at an organization whose mission I loved. My content writing side gig was just a way to earn some extra money and stay creative. […]