Soulmates in Business: The Crucial Role of Your Ideal Customer Do you believe in soulmates? That one person in the whole world who is perfect for you. The person who just “gets” you. The person you can’t live without. I don’t know if I believe that soulmates exist for every person, but I do believe […]
Author: Pam Georgiana
Entrepreneurial Dilemma: Choosing the Job vs. the Job Choosing You%3$s>
Entrepreneurial Dilemma: Choosing the Job vs. the Job Choosing You For most of us, entrepreneurship conjures up images of happy people doing activities they love every day, perhaps reading a book in their very own bookshop or selling jewelry they’ve made by hand. In real life, many entrepreneurs (including myself), even if they started out […]
An Important Brand Lesson Learned the Hard Way%3$s>
An Important Brand Lesson Learned the Hard Way I inherited the entrepreneurial spirit from my grandfather. He died when I was three, so I don’t remember much about him. My mom always said I was very attached to him as a baby. When I was older and showed signs of ambition and independence, she often […]
Creating an Effective Content Calendar%3$s>
How to Master Content Marketing: Creating an Effective Content Calendar If your brand is committed to content marketing, you need a content calendar. When used correctly, this valuable tool will help focus and optimize your marketing efforts. Without a calendar, you risk wasting your budget and time on ad campaigns that don’t address your goals […]
A Promise Made…%3$s>
A Promise Made… We make promises every day. We promise our landlord we’ll pay the rent at the end of the month. We promise our relatives we’ll visit soon. We promise our kids they can have ice cream if they eat their broccoli. We even promise ourselves a reward if we go to the gym. […]
Dreaming of a Retirement in Business%3$s>
Dreaming of a Retirement in Business It’s the typical dream of many older adults. Quitting the 9 to 5 corporate job and opening a little bookstore (coffee shop, floral shop, boutique) near a beach (national park, quaint tourist town, hometown). The plan is to open the shop doors when you feel like it, hang out […]
The Importance of a Personal Brand as a Solopreneur%3$s>
As a content writer and brand strategist, I help companies build and elevate their brand every day. As a solopreneur, I also pay attention to my personal brand because I am a reflection of my company. That means every social media post, every photo, every video, and every message I send online can change how […]
A Freelancer of a Certain Age%3$s>
Freelancing is traditionally a young person’s game. It takes a certain amount of bravado and a devil-may-care attitude to throw caution to the wind and strike out on your own as a freelancer. No steady paycheck, clients that may come and go (if you have any clients at all), and your success is entirely dependent […]
Turning My Side Gig into a Business%3$s>
It was not the plan. I’ve been a marketing and communications professional for 100 years (not literally, but almost), and I’d worked my way up to a Vice President position at an organization whose mission I loved. My content writing side gig was just a way to earn some extra money and stay creative. […]