Author: Laura McLoughlin

Laura McLoughlin is a Digital PR with past experience as a website editor and writer. Away from the keyboard, you can find her binging nature documentaries and dreaming up travel plans. Laura works with Glaze Digital in Northern Ireland.
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7 ways you can cut back on electricity costs while working from home

Save money while still at peak productivity Working from home the past year or more has brought many unexpected consequences. From a realisation that cats and video conferencing don’t work together to the wonder of taking meetings in your PJ bottoms, there has been much to experience. One consequence of our hours in the home […]

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6 step routine: professional makeup for a tidy meeting look by Laura McLoughlin of @glazedigital

  For many busy professional women, a quick and easy make-up routine is essential. When you are responsible for significant projects and the management of people, there is little time to be handling hundreds of products. Yet, image is something in our professional lives, and part of maintaining our confidence and sense of esteem comes […]

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WFH life continues: revitalize your home office with these top tips by Laura McLoughlin of @glazedigital

  Whether working from home (WFH) was ever your dream or not, we are all still taking business calls from the spare bedroom that we are now calling the home office. What felt like a temporary measure is beginning to look like a more permanent fixture, so it’s important to look after yourself and your […]

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How do I bring up the topic of maternity with my clients? by Laura McLoughlin of @glazedigital

by Laura McLoughlin As a freelancer or independent business owner, you have rightly kept your work and life in two separate boxes. You may work from home, but your clients only know you as the professional who delivers the requested product or service. However, when you expect a baby, and you require time off from work, […]

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5 common mistakes to avoid with delivery policies by Laura McLoughlin of @glazedigital

by Laura McLoughlin We have all had to adapt our business models in 2020. A lot more companies are looking to deliveries as a means of keeping products flowing from the store. In particular, those in industries like beauty and haircare, and DIY have seen a real uptick in online orders as opposed to in store.  […]

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Working from Home with Style by Laura McLoughlin of @glazedigital

by Laura McLoughlin WFH has become a commonly used acronym, which must mean that Working from Home is now an official strategy in business. The gig economy and the internet started a trend away from the office. Now, COVID-19 has cemented the need to work from our personal space.  There are all sorts of compromises that […]

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Making repeat clients of your Etsy customers

by Laura McLoughlin  Have you ever read the description for Etsy on Google? The site offers to connect customers with someone who put their heart and soul into making something special. It might be another eCommerce site, but it is one where there is an emphasis on the craftsperson who has spent time producing something […]

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Driving traffic to your Shopify Store

by Laura McLoughlin It is easy to feel daunted by the competition. You are one among hundreds, maybe thousands, of Shopify and other eCommerce stores. Although you are pleased with your site and your products convince you, you must find some way of standing out in the crowd. Encouraging a regular footfall is at the […]

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Is it time for you to make a move to Shopify?

by Laura McLoughlin Setting up a successful eCommerce business is cause for celebration. You have worked hard to get this far. There may come a natural ceiling to your efforts, where it will be necessary to consider moving platforms. Here we will guide you through the signs that you might need to migrate your online […]

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Why email is the perfect way to increase your sales

by Laura McLoughlin Every day we will send multiple emails and receive many more. We will check our smartphone regularly, sifting and sorting the messages we want to achieve or not. Email offers a direct and instant connection with your target market, which has the potential to create a lifelong relationship and future sales. Therefore, […]

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