Author: Laura McLoughlin

Laura McLoughlin is a Digital PR with past experience as a website editor and writer. Away from the keyboard, you can find her binging nature documentaries and dreaming up travel plans. Laura works with Glaze Digital in Northern Ireland.

Does your small business need an energy upgrade? 6 signs you need to change it up.

A small business looking to thrive in today’s world needs to be on top of costs. Reducing margins is the only way to survive when there is so much competition and many barriers to success. Therefore, being attentive to higher costs, such as energy, can significantly affect your margins. Here we offer advice on six […]

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How to upsell and cross sell on Shopify

Acquiring a customer is always exciting and usually the consequence of significant marketing efforts along the way. To make the acquisition of this customer profitable, you need to cross sell and upsell – you need to take the interest you have garnered and maximise the revenue. This truth of business growth is the same across […]

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How to integrate your Facebook business to your new Shopify Store

Launched in 2004, Shopify is the most reliable eCommerce software in the sector. It has 14% of the market share in the UK, and this critical mass drives consumers to the many small businesses that use its site. If you are looking to migrate, your Facebook business is likely successful, and there is a recognition […]

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Is it better to sell independently or through online marketplaces?

Setting up your personal shop and selling your wares has never been easier. Sites such as Etsy or Amazon allow you to list your products and make use of the millions of people who visit this digital superstore each week. If you are about to make the leap into online selling, you might be wondering […]

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How to design your website with older customers in mind by Laura McLoughlin of @glazedigital

For those born after 1980, the world of tech is second nature. While those in their 50s were not born into a digital world, it has been around throughout their adult life. For this group, evolution to the online world has become easier. However, for those entering their senior years, web design is often inappropriate […]

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7 ways you can cut back on electricity costs while working from home

Save money while still at peak productivity Working from home the past year or more has brought many unexpected consequences. From a realisation that cats and video conferencing don’t work together to the wonder of taking meetings in your PJ bottoms, there has been much to experience. One consequence of our hours in the home […]

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6 step routine: professional makeup for a tidy meeting look by Laura McLoughlin of @glazedigital

  For many busy professional women, a quick and easy make-up routine is essential. When you are responsible for significant projects and the management of people, there is little time to be handling hundreds of products. Yet, image is something in our professional lives, and part of maintaining our confidence and sense of esteem comes […]

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WFH life continues: revitalize your home office with these top tips by Laura McLoughlin of @glazedigital

  Whether working from home (WFH) was ever your dream or not, we are all still taking business calls from the spare bedroom that we are now calling the home office. What felt like a temporary measure is beginning to look like a more permanent fixture, so it’s important to look after yourself and your […]

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How do I bring up the topic of maternity with my clients? by Laura McLoughlin of @glazedigital

by Laura McLoughlin As a freelancer or independent business owner, you have rightly kept your work and life in two separate boxes. You may work from home, but your clients only know you as the professional who delivers the requested product or service. However, when you expect a baby, and you require time off from work, […]

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5 common mistakes to avoid with delivery policies by Laura McLoughlin of @glazedigital

by Laura McLoughlin We have all had to adapt our business models in 2020. A lot more companies are looking to deliveries as a means of keeping products flowing from the store. In particular, those in industries like beauty and haircare, and DIY have seen a real uptick in online orders as opposed to in store.  […]

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