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Author: Laura McLoughlin

Laura McLoughlin is a Digital PR with past experience as a website editor and writer. Away from the keyboard, you can find her binging nature documentaries and dreaming up travel plans. Laura works with Glaze Digital in Northern Ireland.
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5 common mistakes to avoid with delivery policies by Laura McLoughlin of @glazedigital

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by Laura McLoughlin We have all had to adapt our business models in 2020. A lot more companies are looking to deliveries as a means of keeping products flowing from the store. In particular, those in industries like beauty and haircare, and DIY have seen a real uptick in online orders as opposed to in store.  […]

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Working from Home with Style by Laura McLoughlin of @glazedigital

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by Laura McLoughlin WFH has become a commonly used acronym, which must mean that Working from Home is now an official strategy in business. The gig economy and the internet started a trend away from the office. Now, COVID-19 has cemented the need to work from our personal space.  There are all sorts of compromises that […]

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Making repeat clients of your Etsy customers

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  Have you ever read the description for Etsy on Google? The site offers to connect customers with someone who put their heart and soul into making something special. It might be another eCommerce site, but it is one where there is an emphasis on the craftsperson who has spent time producing something unique and […]

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Driving traffic to your Shopify Store

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by Laura McLoughlin It is easy to feel daunted by the competition. You are one among hundreds, maybe thousands, of Shopify and other eCommerce stores. Although you are pleased with your site and your products convince you, you must find some way of standing out in the crowd. Encouraging a regular footfall is at the […]

CONTINUE READING Driving traffic to your Shopify Store 4 min read
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Is it time for you to make a move to Shopify?

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by Laura McLoughlin Setting up a successful eCommerce business is cause for celebration. You have worked hard to get this far. There may come a natural ceiling to your efforts, where it will be necessary to consider moving platforms. Here we will guide you through the signs that you might need to migrate your online […]

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Why email is the perfect way to increase your sales

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by Laura McLoughlin Every day we will send multiple emails and receive many more. We will check our smartphone regularly, sifting and sorting the messages we want to achieve or not. Email offers a direct and instant connection with your target market, which has the potential to create a lifelong relationship and future sales. Therefore, […]

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Four ways packaging can help to sell your product by @_lauramclo

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by Laura McLoughlin | Featured Contributor  High-quality packaging helps to keep your product safe while it’s in transit. But it also carries out an arguably more important function: it helps your product to stand apart, and to cement your brand in the mind of your customer-base. Not only that, but you want your customers to […]

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With women’s commutes longer than ever, here’s how to do them the right way by @_lauramclo

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by Laura McLoughlin | Featured Contributor  In the modern era of trains, planes and automobiles, we are now better equipped than ever to travel for the means of work, which means we typically go further. We’ve actually seen a 75% increase over the last decade in daily 2 hour commute times, with the rise being […]

CONTINUE READING With women’s commutes longer than ever, here’s how to do them the right way by @_lauramclo 4 min read
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5 ways to be more creative with your marketing by @_lauramclo

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by Laura McLoughlin | Featured Contributor  Marketing, despite its technical reputation, is largely a creative pursuit. SEO and web optimisation aside, it’s about framing your brand and business in the right way – hooking onto current conversation and making them both relevant and favourable. But the thing about creativity is that it can be fickle. […]

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The Do’s and Don’ts of Guest Posting for SEO by @_lauramclo

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by Laura McLoughlin | Featured Contributor  Guest posting is a common strategy for businesses hoping to boost their website’s authority. The backlinks you gain from other websites lend authority to your own, and help it to rise to the top of Google’s search results page, which, of course, leads to more traffic and more leads. […]

CONTINUE READING The Do’s and Don’ts of Guest Posting for SEO by @_lauramclo 3 min read
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