Photo by Anastasiia Chepinska on Unsplash by Laura McLoughlin As a freelancer or independent business owner, you have rightly kept your work and life in two separate boxes. You may work from home, but your clients only know you as the professional who delivers the requested product or service. However, when you expect a baby, and […]
by Laura McLoughlin WFH has become a commonly used acronym, which must mean that Working from Home is now an official strategy in business. The gig economy and the internet started a trend away from the office. Now, COVID-19 has cemented the need to work from our personal space. There are all sorts of compromises that […]
Photo credit: iMin Technology on Pexels Have you ever read the description for Etsy on Google? The site offers to connect customers with someone who put their heart and soul into making something special. It might be another eCommerce site, but it is one where there is an emphasis on the craftsperson who has […]
Photo by Roberto Cortese on Unsplash by Laura McLoughlin Setting up a successful eCommerce business is cause for celebration. You have worked hard to get this far. There may come a natural ceiling to your efforts, where it will be necessary to consider moving platforms. Here we will guide you through the signs that you […]
Photo credit: Karolina Grabowska on Pexels by Laura McLoughlin High-quality packaging helps to keep your product safe while it’s in transit. But it also carries out an arguably more important function: it helps your product to stand apart, and to cement your brand in the mind of your customer base. Not only that, but you […]
by Laura McLoughlin | Featured Contributor In the modern era of trains, planes and automobiles, we are now better equipped than ever to travel for the means of work, which means we typically go further. We’ve actually seen a 75% increase over the last decade in daily 2 hour commute times, with the rise being […]
Photo by NisonCo PR and SEO on Unsplash by Laura McLoughlin Guest posting is a common strategy for businesses hoping to boost their website’s authority. The backlinks you gain from other websites lend authority to your own and help it to rise to the top of Google’s search results page, which, of […]
by Laura McLoughlin If you are doing marketing for your business, you will no doubt have considered influencer marketing. This entails partnering with a blogger, vlogger or some other kind of digital star to create content to promote your business in a way that benefits both parties. The problems with this come in when well-intentioned […]
