Author: Laura McLoughlin

Laura McLoughlin is a Digital PR with past experience as a website editor and writer. Away from the keyboard, you can find her binging nature documentaries and dreaming up travel plans. Laura works with Glaze Digital in Northern Ireland.

With women’s commutes longer than ever, here’s how to do them the right way by @_lauramclo

by Laura McLoughlin | Featured Contributor  In the modern era of trains, planes and automobiles, we are now better equipped than ever to travel for the means of work, which means we typically go further. We’ve actually seen a 75% increase over the last decade in daily 2 hour commute times, with the rise being […]

CONTINUE READING With women’s commutes longer than ever, here’s how to do them the right way by @_lauramclo 7 min read

5 ways to be more creative with your marketing by @_lauramclo

by Laura McLoughlin | Featured Contributor  Marketing, despite its technical reputation, is largely a creative pursuit. SEO and web optimisation aside, it’s about framing your brand and business in the right way – hooking onto current conversation and making them both relevant and favourable. But the thing about creativity is that it can be fickle. […]

CONTINUE READING 5 ways to be more creative with your marketing by @_lauramclo 8 min read

The Do’s and Don’ts of Guest Posting for SEO by @_lauramclo

by Laura McLoughlin | Featured Contributor  Guest posting is a common strategy for businesses hoping to boost their website’s authority. The backlinks you gain from other websites lend authority to your own, and help it to rise to the top of Google’s search results page, which, of course, leads to more traffic and more leads. […]

CONTINUE READING The Do’s and Don’ts of Guest Posting for SEO by @_lauramclo 6 min read

Knowing your limitations by @_lauramclo

by Laura McLoughlin | Featured Contributor  When you start your career freelancing or with your very own business, you might think that you can and should do everything. After all, you’re capable of it. You have the skill, the expertise and connections. The only thing you lack is…time. The truth is that there will come a time […]

CONTINUE READING Knowing your limitations by @_lauramclo 5 min read

How to build your client list by @_lauramclo

by Laura McLoughlin | Featured Contributor  You may assume that all entrepreneurs are run off their feet, juggling meetings, managing staff and squeezing in just enough time to take a snap of their all-vegan lunch choice. However, the reality for many freelancers and business owners, whether they are starting out or are reasonably seasoned, is […]

CONTINUE READING How to build your client list by @_lauramclo 8 min read

The busy professional’s guide to avoiding burnout by @_lauramclo

by Laura McLoughlin | Featured Contributor  Burnout is a common problem for the modern professional. Long hours, and high stakes, combined with the added pressure of 24/7 connectivity and remote working, means that we are not only under pressure, but under pressure all the time. There is no escaping the internet, and it pushes many […]

CONTINUE READING The busy professional’s guide to avoiding burnout by @_lauramclo 6 min read

Network with bloggers the right way by @_lauramclo

by Laura McLoughlin | Featured Contributor  If you are doing marketing for your business, you will no doubt have considered influencer marketing. This entails partnering with a blogger, vlogger or some other kind of digital star to create content to promote your business in a way which benefits both parties. The problems with this come […]

CONTINUE READING Network with bloggers the right way by @_lauramclo 5 min read
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